university fund cuts - issue management
DESCRIPTION
This presentation was put together for a university in-class talk about issues management. The issue I used was the university funding cuts and I demonstrated the ways that the University of Gloucestershire (UK) could employ an issues management strategy.TRANSCRIPT
- 1. Issue of the week
2. An issue is:
"An unsettled matter (which is ready for a decision) or a point of
conflict between an organisation and one or more publics.
Cornelissen (2009, p10)
3. University Funding Slashes
The issue:
On the 2nd February it was announced by the HEFC that University
funds are to be slashed by nearly 1bn.
4. In the news:
The Guardian
BBC News
The Telegraph
Politics Home
Blog Posts:
Left Foot Forward
Touchstone blog
P.H.Davis blog
5. Social media mentions
Story was linked closely to the closure of one of Pfizer's UK sites
as critics believe that cuts are sending out the same
message.
6. C4 News Economics Editor,
Faisal Islam, tweeted this on 2nd February
Faisal has 12k followers
More than 100 others tweeted this
7. Social Media Monitoring
8. Why is it important forevery organisationto have a issues
managementplan in place?
9. The Development of an Issue into a Crisis (Cornelissen,
2009,p.216)
PRESSURE
Latent
Active
Intense
Crisis
TIME
10. One issue = several issues
Higher tuition fees but a lower quality of education?
Students unable to get a place at University
Cutting research budgets; critics say it could be devastating to
the UK economy
11. Issue Amplification
Conversation
Behaviour change
Further sharing
12. UoG spending issues / scandal October 2010
http://www.dailymail.co.uk/news/article-1316921/University-Gloucestershire-whistleblower-lifted-lid-excessive-spending-overseas-travel-wins-tribunal.html
13. Constituencies
Internals
- Current students
14. University lecturers and university staffExternals
- Applicant / hopeful students
15. Families of hopefuls 16. Suppliers 17. The government (inc the HEFC) 18. UCAS