universal analytics
DESCRIPTION
Universal AnalyticsTRANSCRIPT
Universal AnalyticsAnton Popov
Google Analytics
No sense!!!
Real Situation
Hours of Researching 5 Minutes Purchase
Problem of Cookies
From Visits to Visitors!
Google Analytics Cookie (UTM_a)
Universal Analytics Cookie (User ID) _ga=1.2.838838867.1359565579161
User ID
The whole path and it’s value
_ga=1.2.838838867.1359565579161
What Happens After Visit?
Conversion Starts Online, But Finishes Offline
In-store transactions
Use of discount cards
Catalogue subscriptions
Customer support calls
Received parcels
Custom Dimensions and Metrics
Standard GA Metrics
• Bounce rate• Conversion• Traffic Sources
New Relevant Custom Metrics and Dimensions
Google Analytics
Universal Analytics
• Phone number• Promo code• Card number• Cash
Measurement protocol
User ID
UID cookies
Client ID Offline conversions
Step 1
Step 2
Client ID
Universal Analytics
Thank you!