united way speak working together to advance the common good airs conference – rochester new york...
TRANSCRIPT
United Way SpeakWorking together to Advance the Common GoodAIRS Conference – Rochester New York
May 26, 2010
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Objectives
1. Participants will increase their knowledge about United Way's work.
2. Participants will exchange information that will enable strategic partnerships between 2-1-1 and United Ways to flourish.
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Agenda
1. What changes are occurring in the United Way system?
2. How can you position 2-1-1 /I&R as a strategic asset with your United Way?
3. What stories demonstrate 2-1-1's integration with United Ways' agenda?
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United Way Strategic Direction2010 - 2012
Mission
To improve lives by mobilizing the caring power of communities around the world to advance the common good.
Value Proposition
We galvanize and connect a diverse set of individuals and institutions, and mobilize resources, to create long-term change.
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Strategic Imperatives2010 - 2012
1. Advance the common good through the continued evolution to impact and through our commitment to success in the areas of education, income and health
2. Serve as a mobilizing force for social change by bringing LIVE UNITED to life (give, advocate & volunteer)
3. Drive revenue & resource generation for the network and United Way Worldwide by creating a financial engine that funds strategic imperatives and ensures United Way’s long-term growth and sustainability
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United Way. United Way. Advancing the Common Good Advancing the Common Good
EducationHelping children & youth
achieve their potential
• Readiness to achieve in school
• Academic achievement• Productive & engaged
youth
• Increased income• Increased savings• Assets gained and sustained
• Maternal health and infant well-being
• Basic health care coverage and prevention
• Healthy youth and adults
Creating the opportunities for a better life for all by focusing on:Creating the opportunities for a better life for all by focusing on:
Community &
Volunteer
Engagement
2-1-
1
Community
Investm
ent
Public
Poli
cy
Resource
Generatio
n
Income Promoting financial
stability and independence
Health Improving people’s
health
Inclu
sion
&
Partn
ersh
ips
Standards of Excellence
Relationship Building / Mobilization
Mission: To mobilize the caring power of communities to improve lives by advancing the common good.
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System Goals2010 - 2012
• Implement a U.S. national campaign to make meaningful progress on our impact goals that is executed at the national, state and local levels. Develop global goals and frameworks for long-term efforts in education, income and health.
• Establish deeper relationships with individuals and institutions to support our education, income and health goals.
• Grow United Way system donor, volunteer and advocate base and revenue with an increasing percent directed to education, income and health.
• Deepen our system engagement and capacity-building efforts, including those of UWW.
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Nationwide Campaign for the Common Good
Nationwide effort to rally individuals, communities and states to act on education, income and health, which will…
• Develop coordinated and complementary actions at the local, state and national levels to elevate the issues
• Recruit the participation of our existing partners and key allies and coordinate and align activities
• Foster people’s passion and caring about the issues and create the avenues to engage them in making a difference
• Learn from campaigns that have engaged the public in new ways and drove changes in social norms
Education Mobilization Group Participants
Battle Creek, MI
Columbus, OH
Lafayette, LA
Lancaster, PA
Miami, FL
New Haven, CT
New York, NY
Santa Fe, NM
Spokane, WA
Toledo, OH
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United Ways are in many different places
Tra
nsa
ctio
nal
Res
ourc
es I
n;
Res
ourc
es O
ut
Fo
cuse
d o
n
Pro
gra
m R
esu
lts
Do
ing
Co
mm
un
ity
Ch
ang
e P
roje
cts
A C
om
mu
nit
y C
han
ge
Org
aniz
atio
n
GLOBAL UNITED WAY CONTINUUM
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How can 2-1-1s / I&R and UWs become strategic assets for each other?
How do we facilitate:
• enduring
• productive
• profitable !
• strategic partnerships between UWs and 2-1-1s / I&Rs?
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How 2-1-1 fits into UW Initiatives
Key Principles
• United Way and 2-1-1 are mutually reinforcing
• Both work to support the health & human service system to be impactful, responsive & efficient
• Both are vital to local efforts to address existing and emerging community needs
• Both benefit from understanding the unique roles they can play in each others domain
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What 2-1-1 can do for United Way initiatives
2-1-1 provides a tangible portal to UW work, highlighting successes including successful relationships and can:
• Identify and classify existing community resources in the areas of Health, Income & Education
• Provide detailed reports on the level of requests for resources related to Health, Income & Education
• Cross promote specific United Way initiatives as they related to caller’s needs and requests
• Target callers, by specific demographics or topics, for supplemental surveying or follow-up
• Introduce UW to ethnic and faith-based groups which might inform their objectives
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What United Way can do to support 2-1-1
• Invite or include 2-1-1 representatives to serve on United Way committees or task forces related to initiative work
• Support and fund specific enhancements to 2-1-1 capacity for data mining, analysis and research (some 2-1-1s may not currently have the right skills set or technology)
• Promote 2-1-1 consistently as the number to call for more information around initiatives (with prior communication and agreed upon expectations)
• Collaboratively advocate for 2-1-1 support in the public sector (local, state & federal) for dedicated funding
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Resources
General United Way Worldwide:
• www.liveunited.org
• www.liveunited.org/211
• http://liveunited.org/goals/cg_income.cfm
• http://liveunited.org/goals/cg_education.cfm
• http://liveunited.org/goals/cg_health.cfm
Common Good Forecaster: Exploring the Impact of Education in your Community
• www.measureofamerica.org
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Contacts
Linda Daily
Director 2-1-1 and Disaster ServicesUnited Way Worldwide
703.836.7112 x 474
Tino Paz
Manager 2-1-1United Way Worldwide
407.673.2003
Thank you