united states of sports: 10 steps to sports sponsorship success
DESCRIPTION
As with any marketing campaign, brands must identify their key objectives and the key measures that will determine whether what they do is successful. Finding the right sponsorship and then activating it successfully requires brands to truly understand the consumer and what motivates them.TRANSCRIPT
KAT SHAFER & JASON LANGWELL
UNITED STATES OF SPORTS: PART 4
EPFFT
CAN SPONSORSHIPS DELIVER FOR YOUR BRAND?
mythssix
EPFFT
SIX MYTHS
number oneAWARENESS ONLY
SIX MYTHS
number twoDOESN’T DELIVER MEASURABLE ROI
SIX MYTHS
number threeWHY PAY WHEN YOU CAN AMBUSH
SIX MYTHS
number fourREPUTATIONAL RISK
SIX MYTHS
number fiveIT DOESN’T WORK FOR MY CATEGORY
SIX MYTHS
number sixI CAN’T AFFORD IT
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
10
EPFFT
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number oneDO THE PROPER DUE DILIGENCE.
TRULY UNDERSTAND THE CONSUMER AND WHAT MOTIVATES THEM.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number twoMAKE SURE ANY SPONSORSHIP IS INTEGRATED
INTO AN OVERALL MARKETING PLAN.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number threeIDENTIFY WHAT MATTERS MOST.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number fourBUDGET FOR ACTIVATION.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number fiveEXTEND THE REACH OF YOUR MESSAGE.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number sixCONTENT IS KEY.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number sevenMANAGE THE CONVERSATION.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number eightSHOW YOUR PASSION.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number nineCREATE GREAT EXPERIENCES.
10 STEPS TO SPORTS SPONSORSHIP SUCCESS
number tenSTAY RELEVANT.
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