united food industries corpotation ltd. company export

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UNITED FOOD INDUSTRIES CORPORATION LTD. COMPANY P R O F I L E

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Page 1: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

UNITED FOOD INDUSTRIES CORPORATION LTD. COMPANY

P R O F I L E

Page 2: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

CORPORATE INFORMATION • Limited Liability Co.• Incorporated in 1984• Paid-up Capital: 126 Million Saudi Riyals• 100% Saudi-owned• Manufacturer of Biscuits, Wafers, Maamoul,

Confectioneries, Potato Snacks, Instant Beverages and Tea Bags

• Distributes Manufactured and Imported FMCG• Sales Turnover: Over 500 Million Saudi Riyals

(Year 2012)

Page 3: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

REGISTERED BRAND NAME

DeemDeemaHaH

Page 4: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

PRODUCT RANGE

• Biscuit lines: Cream Sandwich Biscuits, Fruit Filled Bars & Rolls, Premium Cookies, Semi-Sweet Plain Biscuits, Speciality Biscuits and Crackers

• Wafer lines: Chocolate Coated and Plain Cream Sandwich Wafers

• Hard Candy line: Filled and Un-filled candies• Chewy/Toffee line: Filled and Un-filled• Lollipop line: Bubble Gum filled• Potato Snack Lines: Potato Chips, Tortilla Chips, Potato

Fingers & Corn Cone• Instant Powder Beverage Lines: Instant Powdered Juice

Drinks, 3 IN 1 Instant Coffee and Cappucino• Tea Packing Lines: Loose Tea, Full Leaf Loose Tea and Tea Bags

Page 5: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

PRODUCTION • Production started in 1986 with only two biscuit lines

and annual capacity of 12,000 tons • Driven by market demand for Deemah products, major

expansions started in 1994 which paved the way for the production of Wafers

• In 2003, a second factory dedicated in producing confectionery products was established

• In 2008, Snack Factory was created and a Instant Beverages Factory was established in the year 2009

• At present, on a 300 days annual production capacity for Biscuits is 60,480 tons; 2,025 tons for Wafers; 6,600 tons for Hard Candies; 6,900 tons for Un-filled Chewy Toffees; 3,180 tons for Filled Chewy toffees; and 9,900 tons for Lollipops, 3,600 tons Potato Chips, 2,250 tons Tortilla Chips, 3,300 Crunchy Fingers, 8,400 tons Instant Powdered Juices & Coffees and 1,260 tons Tea Bags & Loose Tea

Page 6: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

• ISO 22000 : 2005 Plus Food Safety Management System Certified

• Strict in-house quality monitoring and compliance with SASO (Saudi Arabian Standards Organization)

• Production materials are strictly inspected, tested and approved by SASO, FDA and AOAC

• Uses SAP ERP (Enterprise Resource Planning)

QUALITY & SAFETYQUALITY & SAFETY

Page 7: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

MANPOWER

Function

Board of DirectorsSales, Marketing &

Distribution:KSA-LocalExport

ManufacturingFinance

Administration & HRI.T. & Systems

Personnel

5

43211

99441426

Page 8: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

BUSINESS UNIT STRUCTURE CHAIRMAN &

CHIEF EXECUTIVE OFFICER                     

Sales & MarketingManufacturingFinance & SystemsHR & AdministrationDirectorGeneral ManagerGeneral ManagerGeneral Manager

                         

LocalExportProd. Operatation

Quality Control

Prod. Developme

nt

Engineering& ProjectsFinanceAccountsSystemsHuman

ResourcesAdministrati

on

      Sales 

Operations and 

logistics

Sales Operations and logistics

BiscuitBiscuitBiscuitBiscuit

Whole Sales

Branches (20)

Arab AsiaCandyCandyCandyCandy

Retail SalesBranches 

(20)

 Arab Africa and 

subsidarySnack & Nuts

Snack & Nuts

Snack & Nuts

Snack & Nuts

Kay AccountsBranches 

(20)

Non ArabAfricaTea & 

PowderTea & Powder

Tea & Powder

Tea & Powder

Arab Asia and Gulf

International

Page 9: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

KSA - LOCAL SALES DISTRIBUTION STRUCTURE

                  

LocationChannel Sales Managers

Branch Sales Managers &

Cars

Branch Accountants

Sales Supervisors &

Cars

Wholesale Salesman &

Cars

Key Acc. Salesman &

Cars

Mini Markets Salesman &

Cars

Retail Salesman

& Trucks

Sales Merchandisers &

Vans

Delivery Drivers &

Trucks

Operations Supervisors &

Cars

Store keepersLaborsTotal

ManpowerTotal CarsTotal TrucksTotal Vans

HEAD OFFICE4            4400RIAYDH 11553 348111167615458JEDDAH 1122211543113369184

DAMMAM 1111221476114418207QASEEM 11 111812 12194101MAKKAH 11 111613 1319491MADINA 1111111012 13235121

AL HASSA 11 111812 13204101KHAMIS  1111111012 13235121GIZAN 11 2111012 13235121

AL BAHA 11 1116 1  113470TAIF 11 111611  114471

TABUK 11 111611  114471HAIL 11 1118 2  1164100

HAFR BATIN 11 111611  114471SAKAKAH 11 1  6 1  111270QURIYAT 11 1 1611 1114371DAWADMI 11 1 15 1  111360

AL KHARJ 11 111612  115481MAKHWA 11 1  8 1 1114290NAJRAN 11 1  6 1 1112270

TOTAL42020102619171843046312414329923030

Page 10: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

 Channels  LocationWholesale Super / Hyper MarketsMini Markets /Self ServiceRetail OutletsTotal ALL

 OutletsReachOutletsReachOutletsReachOutletsReachOutletsReach

RIAYDH12512516216296967,2432,8567,6263,239

JEDDAH5454868690906,3081,7556,5381,985

DAMMAM484879791111112,5011,0042,7391,242

QASEEM5151262656561,0336091,166742

MAKKAH3535111134342,3275002,407580

MADINA4444161641411,9199612,0201,062

AL HASSA4848181834348739519731,051

KHAMIS 4747212148481,1257831,241899

GIZAN6464994646807685926804

AL BAHA2828664848339347421429TAIF32325547471,0634171,147501

TABUK37376644441,1794491,266536HAIL4242448282473589601717

HAFR BATIN3232774242740811821892

SAKAKAH28282200581449611479

QURIYAT3636005050285282371368

DAWADMI22223300374662399687

AL KHARJ2323997979648429759540

MAKHWA35355500166424206464

NAJRAN34344400430478468516

TOTAL86586547947994894830,41415,44132,70617,733

54%

KSA - LOCAL DISTRIBUTION REACH

Page 11: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

Key Accounts (Super/Hyper/C-Store) KSA & Abroad Customers  Coverage 

Customer Name #Branches in KSACoverage Panda174100% KSA & Where Available

Al Othaim Markets120100% KSA & Where Available

Carrefour15100% KSA & Where Available

Lulu3100% KSA & Where Available

Nesto3100% KSA & Where Available

Al Raya28100% KSA & Where Available

      Ben Dawood15100% KSA & Where Available

      Farm43100% KSA & Where Available

Tamimi20100% KSA & Where Available

Al Sadhan8100% KSA & Where Available

        Manuel4100% KSA & Where Available

Euro Marche2100% KSA & Where Available

      Danube15100% KSA & Where Available

Page 12: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

Customer Name #Branches in KSACoverage

Al Dahiya Al Sharqiya6100% KSA & Where Available

Sarawat3100% KSA & Where Available

    Marhaba4100% KSA & Where Available

          Star Markets6100% KSA & Where Available

Ramez6100% KSA & Where Available

Al Gonaim6100% KSA & Where Available

Gawharat al Majd2100% KSA & Where Available

Dorat Al Aswak2100% KSA & Where Available

Al Hafez2100% KSA & Where Available

Total479

Key Accounts (Super/Hyper/C-Store) KSA & Abroad Customers  Coverage 

Page 13: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

Sample of Products Displays at Super / Hyper Markets

Page 14: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

UFIC Vehicles Fleet

184 Dyna trucks

15 Toyota Vans

15 D-Max Pickups

10 Trailer Trucks

Page 15: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT

• Deemah products are exported in over 65 countries around the Globe including North America and Europe

• Our products are available in all leading Super/Hypermarkets in the UAE, QATAR, OMAN, BAHRAIN and KUWAIT

• Export Department also handles Private Label arrangement

• Annual Export Sales: Over 260 Million Saudi Riyals (2012)

• Participates in major food exhibitions around the World

• Export Team is highly competent and experts in their field

• Product Ingredients label is printed in 4 major languages

• Nutrition Facts details are likewise printed in the packages

EXPORT SALESEXPORT SALES

Page 16: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT
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Page 18: UNITED FOOD INDUSTRIES CORPOTATION LTD. COMPANY EXPORT