united colors of benetton
TRANSCRIPT
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Sushant lullaNIFT-K
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Objectives
• To study the layout of the store and identify the fixtures.
• To understand the merchandise display and colour assortment.
• To identify the Zone demarcations in the store.
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T
T
G
Bill
Entry & Exit Baggage
SR
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SR Store Room
G Gandola
T Table with wheels
Ladder Display
Both Side Ladder Display
One Side Ladder & Other WindowDisplay
Changing Rooms
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Open window Display
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Closed window Display
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• Props : Flower Pots with bright colored flowers to
create the mood for spring/summer season
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• Split complementary color scheme with green blue, blue
and yellow orange • Vertical balance created• Horizontal color blocking
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• Tints of green blue and yellow orange are used with
pink and blue
• Horizontal color blocking
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Two way straight arm display
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Pastel colour scheme is used on to display innerwear and
nightwear
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• Appropriate spot lights• Sprouts of bright colors are given
throughout the store
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• Split complementary colours like yellow, blue and pink are
used• Color blocking is done
vertically and horizontally
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Zones
ZONE 1
ZONE 2
ZONE 3
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Thank you