united brewries , a snapshot by nitin m wadhwani
TRANSCRIPT
Brief :
• Founded – 1857 By Thomas Leishman• UB started in South India in year 1915 • Owner –Vijay Mallya• Multinational Beverages Company • Headquarters –UB City, Bangalore,
Karnataka, India• Revenue - US$ 4 billion (2011)
• Flagship Brand – ‘Kingfisher’(international
recognition consistently)
• Currently Operating in 52 Countries
Top Emerging Markets (Across the globe)
CHINA INDIA EASTERN EUROPE SRI LANKA UNITED KINGDOM
53%
27%
6%
14%
Market Share
United Breweries
SABMiller
Carlsberg
Others
Head Office : UB City, Bangalore, Karnataka Breweries: 14 Owned Company Size : 1001-5000 employees Annual Per Capita Beer Consumption (India) : 1.7 litres 22.3% Sales Growth : FY 2013 Total Brands :Kingfisher PremiumKingfisher StrongKingfisher Strong FreshKingfisher DraughtKingfisher UltraKingfisher BlueKingfisher RedKingfisher BohemiaZingaroUB ExportUB Export StrongLondon Pilsner Premium StrongKalyani Black Label StrongBullet
Cheap Labour & Raw Material Development of Life Style Western Culture Adaptation Low Cost To Services Market Size Increasing Supply Chain Development Effective Distribution System
Provide children with quality education and nutrition as required.
Infrastructure for existing schools. Awareness programmes To make primary health care more accessible
and affordable. Promote conservation of water resources and
facilitate access to clean and portable drinking water.
Political Risk Competitor Risk Market Risk Cost Risk Management Risk
Research before enter in new market Understand the difference between
Market & People Efficient Strategic Planning &
Implementation Monitor Political Environment Partnership with locals Cost Modification
Goal = Expanding Sales Motive = Maximizing Long-term Profits
Few Steps To Adopt:
Differentiation Effective Positioning in Customer Minds Local Laws, Regulations, Policies Implementation of Western Trend in Asian Market
Exporting Licensing Partnership Franchising
Along with :Hard work, Flexibility, Effectiveness, Preparation
Dominant By Few Major Players For The Brands Like Kingfisher Ultra, Kingfisher Blue & Kingfisher Premium are :
Tuborg Green Fosters Budweiser Leffe Blond Carlsberg Elephant
They all Position themselves in “Premium Class”
Other Players For Kingfisher Strong, London Prisoner (Strong Category)
Haywards 5000 Magnum Corona Extra
Dutch giant Heineken has emerged as the largest shareholder in United Breweries.
Heineken Group (Heineken),holds 38.92% equity shares in United Breweries Ltd.(Feb 2014)
The alliance will offer consumers the best portfolio of national and international brands in
India.
UBL's outstanding skills as India's leading brewer and Heineken's global best practices will provide further strength to the business
Source - http://en.wikipedia.org/wiki/Porter_five_forces_analysis
Threats Of Rivalry- Breweries from SABMiller & Carlsberg are the best rivals.
Bargaining Power Buyers/Suppliers- Respected, growing and globally strong brand
Threat Of Substitutes - Magnum, Fosters , Budweiser's, Carlsberg, Tuborg Booster
Threat Of New Entrants- Economies Of Scale
Have a Kingfisher & Celebrate!
Thank You!Connect : in.linkedin.com/pub/nitin-m-wadhwani/42/467/96a/Email : [email protected] : http://www.facebook.com/zeek.wadhwani