unit 4 pitch
TRANSCRIPT
Country Bound
A Soap Opera Pitch by Chelsie Brandrick
Country Bound is set at a boarding school in a
rural village in England and follows the lives of the students, teachers and staff members at the school.
Concept
Five teachers who each teach different subjects at the
school The teachers are all live-ins at the boarding school Storylines cover their personal and professional lives
Teachers
The teachers will cover different age groups (25-50 years old)
Diverse cast
Young female
receptionist Loveable and
humorous qualities
Staff
Middle aged cleaner Lives at the school Valued part of the school
community Friend to the receptionist
11 students aged 14-18
years old Students will be featured
in the show the most Diverse cast 2 gap year students from
abroad who are 18 years old
Students will act like stereotypical privately educated children whilst showing normality.
Students
The School
A dorm room
The common room
The school exterior
A classroom
The reception
Target audience is 16 – 34 year olds
Promote important issues relevant to the younger generation
Relatable cast
Provides entertainment
Target Audience and Suitability
The themes of the soap
opera are unity, friendship, trust, teamwork and overcoming adversity.
Genre and Themes
Never been done before
Suitable for target market
Gap in the market
First show of its kind
Unique Selling Points
Continuous drama
Multi narrative
Open ended/Cliff hangers
Hour long in length
Weekly broadcasts
Structure
Eastenders
Coronation Street
Hollyoaks
Emmerdale
Main Competition
Broadcasting for 14 years
Target audience is 16-34 year olds
Never afraid to try new things
Current content covers a variety of genres
BBC Three
Similar soaps abroad have been successful
41% of the target audience want to see a soap opera set in a school
Research
School 41%
What Soap Opera Location Appeals To You The Most?
Hospital School UniversitySmall Village A Street or small section in a city
Country Bound is an hour long soap set at a
boarding school in England
Storylines cover important issues appropriate to the target audience
Concept is in demand and lacks competitors
Summary
Any Questions?