UNIT 32 ASSIGNMENT 1 DESIGNING IDENTS

Make all lesson notes and discussions on a post labelled this

WHAT IS AN IDENT?

WHY USE AN IDENT?

FIND 2 EXAMPLES OF IDENTS THAT ARE TARGETTING A SPECIFIC GENDER OR GENRE OF PROGRAMME AND EMBED IT

EXPLAIN WHY YOU THINK THIS IDENT IS SUITABLE FOR THIS GENDER OR GENRE

why

What are they for?

Who do they target?

Why do you have more than one?

WHAT DO YOU THINK THE PURPOSE OF AN IDENT IS?

TO PERSUADE

TO CREATE A BRAND IDENTITY

TO SELL PROGRAMMES

TO BREAK UP THE PROGRAMMES

TO KEEP THE VIEWER FROM TURNING OVER

TO MAP OUT THE TV SCHEDULE

STYLES OF IDENTS

How are these idents made?

TCM

SYFY

BBC

Embed examples of different styles of idents to your blog

OPPORTUNITIES

WHAT OPPORTUNITIES DO YOU THINK A GOOD IDENT DESIGN COULD MEAN FOR A BRAND OR DESIGNER?

WHAT LIMITATIONS COULD YOU FACE WORKING AS A DESIGNER FOR A CHANNEL?

LIMITATIONS

FIND 3 IDENTS YOU THINK ARE RUBBISH!

WHAT ARE THE LIMITATIONS OF THESE IDENTS?

IS IT THE DESIGN?

CREATIVITY?

PROFESSIONALISM?

What could they have done to make it better?

BBC FOUR IDENT

We are going to analyse some BBC four idents from their suite

DESIGN ELEMENTS: What were the key Colours, text, speed, use of space

PURPOSE: What do you think the ident is being used for? What kind of audience is the design targetting?

CREATIVE: What were the most creative elements of the ident? What brand identity are they trying to create?

COMPARE: Which of the idents was more creative? Better at targettingthe audience? Suitable for a specific genre of program?

UNIT 32 ASSIGNMENT 1 CREATE A POWERPOINT OR PREZI

Pick a suite of IDENTS (you must do 4 or 5 different idents for one channel)

THE IDENT GALLERY is the go to website for this http://theident.gallery/

Use SCREEN SHOTS from the IDENTS to prove each of the following points

DESIGN ELEMENTS: What were the key Colours, Text, Speed, Use of Space

PURPOSE: What do you think the ident is being used for? What kind of audience is the design targeting?

CREATIVE: What were the most creative elements of the ident? What brand identity are they trying to create?

COMPARE: Which of the idents was more creative? Better at targettingthe audience? Suitable for a specific genre of program?