unit 30 task 1

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REALIST NARRATIVE A realist narrative is a faithful representation of reality. It shows what happens every day to middle of lower class without romantic idealization or dramatization. Below you can the see a screenshot of the EE advert when Kevin Bacon has a crowd of people doing the conga. That’s Me!

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Page 1: Unit 30 task 1

REALIST NARRATIVEA realist narrative is a faithful representation of reality. It shows what happens every day to middle of lower class without romantic idealization or dramatization. Below you can the see a screenshot of the EE advert when Kevin Bacon has a crowd of people doing the conga.

That’s Me!

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ANTI-REALIST NARRATIVEAnti-Realism narrative is not real life situations. They are programs which are based on surreal ideas and dreams. These products usually use CGI (Computer Generated Images) and special effect editing. Below is a real life scene however they have programmed the Churchill dog to be talking.

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ANIMATIONAnimation is a technique of editing which can be used to create a great advert. Some company’s use this an advantage as they can use a low budget advert but still make it interesting to watch. Below is the McDonalds animated advert, and as you can see this animation does not seem to have a lot of investment around it, however it is still interesting watch and does not bore the audience because of all the different colors.

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DOCUMENTARY In this unique and rare advert which is almost 2 1/2 minutes long, Nokia impressed their audience making the advert like an epic documentary. When watching this advert, it covers the impact that four screens - movie, TV, computer and cell phone screens - have on our lives. The movie screen starts off as socially interactive as people meet in the cinema. Then from cinema, to watching TV with friends and family. It cleverly leads on to computers and then to phones, which in this case would be the Nokia. Therefore by showing their advert in this technique, it demonstrates a documentary form of advertising

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TALKING HEADSTalking head adverts are ads that show people or one person talking about a product and it just shows there head in the shot. In this Oral-B advert, it shows different groups of buyers i.e. the audience, explaining exactly what to expect when purchasing this product. What Oral-B do to make this advert a success is have a wide range of the audience sell their product to make the viewers feel like there is no catch to it. When really the audience that Oral-B choose are most likely Actors/Actresses that are given scripts on what to say. This is to make the mise-en-scene neat and professional, and at the same time sell their product to the best ability

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This advert shows the dangers of using a mobile phone while driving. This is shown in a plain but clever way as it points out the obvious facts for road safety, made by car manufacturer Opel. The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. This shows the target audience to be of course to all drivers any age or gender and can be targeted at The Reformer. This uses a persuasive technique called Pathos, which is shown in the text message as it pulls on the audiences emotions to turn a negative into a positive by sending out a warning about text messaging and driving.

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THE EXPLORER

These people are driven by a need for discovery, challenge and new frontiers. Young in nature, if not in reality, Explorers' are often he first to try out new ideas and experiences. Their core need in life is for discovery.

Here is an example of the women's golf print based advert sponsored by MasterCard. This advert gives women status on their appearance because of the heels. Whilst also showing that they can do it better then the men by doing it in 6 inch heels, which also cleverly symbolizes the tee and golf ball. With this clever heel being on top of a golf hill which shows dominance and confidence,

PSYCHOGRAPHICS