Sasha Hughes-Darby

Unit 3 Research for CMP

RESEARCH

Research is an investigation into a study of materials and sources so that we can establish facts and reach new conclusions.

Scientific, Research in the humanities, Artistic, Literature, Experiments, Surveys, Questioners, Interviews, Case studies, Participant and non-participant observation, Observational trials and research studies using the Delphi method

What is it?

Types of research

http://en.wikipedia.org/wiki/Research

Literature research is the most common research that is used in the world this involves talking to people, surveys, focus groups and so on.

The most common research that I have found is also literature research this is because it is the most easiest research to go from.

Most common research

QUANTITATIVE AND QUALITATIVE RESEARCH

quantitative research includes of surveys and customer questionnaires, this is so it can help firms to improve on their product by using the information given to them by using quantitative research.

Qualitative research is a method that is used in different academic disciplines, manly in social sciences also in market research and in further contexts

QUANTITATIVE

Qualitative

http://en.wikipedia.org/wiki/Quantitative_research

http://en.wikipedia.org/wiki/Qualitative_research

PRIMARY & SECONDARY RESEARCH Primary research is research that has

been conducted by yourself, This can be something like a survey

Secondary research is research that has been conducted by someone else and you are now using it.

http://en.wikipedia.org/wiki/Primary_researchhttp://en.wikipedia.org/wiki/Secondary_research

WHAT IS A BIBLIOGRAPHY A bibliography is a list of book that are

referred to in scholarly work and is usually printed as an appendix. It can also be a list of books that has been written by specific author or publisher, or on a specific subject.

I got most of my information from Wikipedia, although I got my information from the internet I have put it all into my own words

SURVEY 1 Q1. what is your favourite genre of film?Pleases state …………………………………………

Q2. Who is your favourite actor and actress?Actor ……………………. Actress……………………

Q3.Do you proffer sequels or one hit films? ……………………….

Q4. Do you proffer a family film, one you can watch with friends or one you can watch on your own.

…………………….

Q5. Do you proffer black and white films or colour

OUR 10 QUESTIONS In what year was media first seriously studied? 1950s. What is narrative theory? The device and conventions governing

the organisation of a story (fictional or factual) into sequences. What is one of the most celebrated film yet? Psycho (us 1960). What are the 2 types of images? Bitmap and vector drawing. What is the most important element in the film or video image?

Light captured. The nature of recorded sound is a function called? Microphone. What is a person called who reads the script after you have

written it? Proof reader. What is the rate..? 20 hour frames per-second. What are the other ways for capturing sound? Directional

Microphone and Omni-microphone. ? Dialogue, sound effects, background, ‘non-diegetic’.

LOUISE AND BENS 10 QUESTION

In mainstream film and television most comedies, musicals, talk shows and light enter trainmen are presented in what type of lighting? 3 point lighting

What is genre? A genre is categories of different films, music or literature and they are categorised by subject matter.

Is it true conservatives have dominated political talk in the last few decades? Yes

Why can the FCC regulate broadcast media but not print it? What did the 1996 telecommunication allow? Media cross

ownership Define technology? The way to apply scientific knowledge to

practical purposes What is the difference between analogue and digital? Analogue is

continues and digital is desecrate What is realism accepting a situation and proppering to deal

acordenery What is insert? What is ISP? Internet service provider

WHAT IS BETTER FOR FINDING OUT INFORMATION

I believe that the best way of researching information is by using the internet. This was proven when we had to wright 10 questions about media by using a textbook to find out the answer. We then had to swap the questions over and then answer someone else 10 questions by using the internet. It was easer to use the internet another good thing about the internet is that it can be regally updated. Although the internet is fast you can never know if the information you are getting is right. This one of the reasons why a textbook is a good thing is that there is other peoples opinion on the subject. However although there are good points to having a textbook there are also bad for example, they might not be updated as much and if you are using an old book in the new one there could be more information that hasen’ t been added.

The internet or text book

READERSHIP PROFILE My name is Sasha and I am 16 years of age going on 17 soon. My likes are watching TV such as crime dramas, cookery

shows and comedy. I also enjoy watching action or comedy films in my spear time. On the weekends I like to go shopping with ever my family or with friends. When I am bored I like to experiment with make-up and hair ideas.

my dislikes include soap operas, daytime TV and celebrity gossip.

The hobbies that I partake in are horse riding once a fortnight, cooking and baking for my family and photography. I like to take good photos when ever I see an interesting sight.

My favourite food of all time has to be shell food e.g. prawns and scallops. I dislike celery.

My worst habit is that I like the touch of silk One of my fears is that I am slightly afraid of injections and

blood tests

RESEARCH PROPOSAL The purpose of this research project is

to determine the type of film that your company will be making.

The research methods that I will be using to help find out the best film for you to make is secondary and primary research.

SECONDARY & PRIMARY RESEARCH Secondary research includes looking at

film reviews and finding out what improvements that they suggested for the film genre we are looking at doing

Another set of research that I will be conducting is primary research, this includes me doing surveys, interviews and focus groups.

I have already conducted a survey

SURVEY 1 RESULTS

There was a list of actors and actress that everyone liked;

Gerard Butler, Tom Cruse, Anne Hathaway and Jenifer Anderson

genre of film

comed

Advenceher

romance

action

One hit of sequels

one hitsequels

how do you watch your films

familyfriends own all

media of film

black and white

colour

SECONDARY RESEARCH I have been looking through all of the films that

have been voted the best by the public. The genre that seems to have come up a lot is action, adventure. This is shown as Django Unchained has been voted number 1 film of 2012/13.

To find the best actor and actress I have looked at the academy award winners of 2013.

The cost of films and how much they make back

Actor Actress Director

Bradley Cooper Anne Hathaway Steven Spielberg

Hugh Jackman Jenifer Lawrence Justin Lin

Denzel Washington

Naomi Watts Michael Bay

http://oscar.go.com/mypicks

www.the-numbers.com/market/Genres

http://www.imdb.com/

SOCIAL NETWORKINGSECONDARY RESEARCH

YouTube: is a social networking site that allows people to upload and shear things. Can be used for secondary research as it is a place where you can put videos of anything on the website, which could allow people to see your trailer and see what thy think of it by sing how many people have commented, liked or disliked or even watched it.

PRIMARY For my primary research I will be

conducting a range of surveys. I have already done a small one that I have conducted within my class. However my new one will have a range of questions that will help determine what film will be the best to create.

Another way of primary research is by doing a focus group. This will be done after the survey to tighten up any loos ends when it comes to some of the answers I have been given on my survey.

SOCIAL NETWORKING PRIMARY RESEARCH Facebook: is a place where you can share

your life story. Can be used as primary research as it is a place to get opinions, you could just have the trailer on the screen and see how many people like it and see the comments of the films.

Twitter: is where you can share funny things that has happened in your life. Twitter can be used for the same reason as it is a way to get the world talking about a new film, you could also get the worlds opinion on the film as well.

SURVEY 2 1) Age____________ 

2) Male/ Female  

3) Favourite genre?

Adventure Comedy Drama Action Thriller/Suspense Horror Romantic comedy Musical Documentary

4) Which actor do you proffer?

Bradley Copper- from The Hangover

Hugh Jackman- from The Wolverine

Denzel Washington- from Flight

5)Which actress do you proffer?

Anne Hathaway- from Les Misérables

Jenifer Lawrence-from The Hunger Games

Naomi Watts- from The Impossible

6) Which director’s film would you proffer to see?

Steven Spielberg- War Horse / Men in black

Justin Lin- Fast and Furious 1,2,3,4,5&6

Michael Bay- Transformers1,2,3/ Pearl Harbor

 7) How do you like to watch your films?With friends or family On your own Both of the above  8) How many films do you watch on average a month?1-5 5-1010-1515-20MoreIf more how many _______________ 9)What is your favourite film?Please stat as many you want________________________________________

10) Do you proffer Black and white with subtitles Black and white with no sound Black and white with sound Colour with subtitles Colour without talking Colour in general

SURVEY 2 RESULTS Question 1:16-62

Question 2:male-4 female-5

Question 3: comedy-1 horror-1 romantic comedy- 3 adventure-1 action-3

Question 4: Denzel Washington-3 Bradley copper-5

Question 5: Jenifer Lawrence-3 Anne Hathaway-6

Question 6: Justin Lin 7 Steven Spielberg-2

Question 7: Family and friends-3 both-4 on own-2

Question 8: 1-20 or over

Question 9:Fast and furious, transformers, harry potter, The bounty hunter, the ugly truth, Billy Madison, liar liar, the longest yard, valentines day, les miserabeles, batman, bride wars, blues brothers, the hangover, paranormal activity, insidious, the great escape, Beverly hills cop1,2&3 and Paul.

Question 10: colour films-7 colour with subtitiles-1 black and white with no sound-1 The ones that are highlighted are the ones that I will be using in my pitch

FOCUS GROUP Questions Question1: what is the best genre of film out

there at the moment? Action comedy, comedy & horror

Question2: what is the best way to watch films and why? At the cinema 2 & with friends

Question3: what makes a film memorable to you? A good story line that sticks in the watchers mind & good actors

Focus group results

FILM PITCH Over the past couple of weeks I have been conducting a range of research to decide what type of film is best suited for your company.  

Firstly I started with some secondary research, this resulted in me going onto the website IMBD http://www.imdb.com/ and looking at the films that have been selected to have been the best film and genre made in 2012. The genre that came up as being the best of 2012 was action. This has been backed up as the film Django Unchained was voted the number one film of 2012 on the website IMBD.  

I then went on to find the best actors and actress; I went onto 2013s Oscar nominations to find the best actor and actress that were voted by the public. http://oscar.go.com/mypicks. As I was looking at this website I found that it would be best to pick all three and then let the public decide using my primary research to see which one they thought was the best actors and actress. My findings led me to find that Bradley Cooper, Hugh Jackman and Denzel Washington where up for the best actor. Whereas Anne Hathaway, Jenifer Lawrence and Naomi Watts where up for the best actress. I then went on to find a director and I thought that I would look at directors that have produced a range of films that have won awards and are an all feel good films. The directors that I chose where Steven Spielberg, Justin Lin and Michael Bay.  Lastly I looked on YouTube to see what comments the trailers for similar films got.

Once I had finished my secondary research I then went on to look at my primary research. I did this by conducting a survey, a focus group and asking questions on social networking sights such a Twitter and Facebook.

For my survey I asked 10 questions to 9 different people 4 which were male and 5 that where female.

With the results for my survey I can see that the majority of people liked romantic comedy/ action films. The results told me that Bradley Copper and Anne Hathaway where seen as being the best actor and actress of this generation. When I looked at the results of the directors I was surprised with the outcome. The director that was picked by the public was Justin Lin, Justin Lin was the man who directed all of the fast and furious films and is going to be directing the 7 th next year. Although he was chosen by the public I believe that he is not the man to direct the film you want to make. For my next question I asked how people liked to watch their films. The majority of the public said that they like a film that they could watch with friends and family or on their own. So this means that we will have to make a film that is suitable for all the family.  

I then went on to do my focus group and hear is my results. My results for my focus group where that the best genre is between action comedy and horror. I also found out that the best way people like to watch their films is in the cinema because it brings a good atmosphere, also with friends so that they can have a good time laughing at a film. Lastly I found out that what makes a film memorable is if it has a good story line and actors that can act in the way you want them to.

Lastly when I looked at the social networking sights I asked people like would they want to watch a film that had a certain genre, I got some replies but not many that I used the findings.

So by using all of the research that I have provides for your company, I can see that you need to make a film that is family friendly so a 12A rating, to have a film that falls into the genre category of romantic comedy and action combined such as 21 Jump Street. Although my results say that the public like the director Justin Lin believe that he is not the right person to direct this film, this is because he is not experienced in the romantic side of the film industry. So I have decided that the best director for the film that you want to make is Steven Spielberg, this is because he has directed many films that fall under the categories of romance, comedy and action such as Paul (comedy) the adventures of Tintin: the secret of the unicorn, and all of these films have made over $471,977,966 because of all the films that Seven Spielberg has directed has been a great hit I believe that this will help the film be successful when it is released. Lastly the best way to make someone want to buy the film when it comes out on DVD and Blueray is to have a script or story line that will sick in the watchers mind, and if there is also good actors that can play the role, that is why I sagest that by looking at my primary research Bradley Copper and Anne Hathaway are the best actors for the job as they have been in films that conduct of action comedy and romance. They have also starred in some of the biggest blockbusters within the past 2 years. Such as Bradley Copper has starred in the hit film The hangover trilogy, this films made over $1,399,94829 within the box office where as Anne Hathaway has been in the hit film les mislabels which has made $441,809,770. Because of the amount of money the films they have been in, this means that they were successful and therefore will help promote the film you are going to make.  

When it comes to a released date I was thinking that the best date to realise it would be September next year, this is because although there is some films that are being released in the same month, there is only 2 with one of the same genres. This includes Search party, which is a comedy and Resident Evil 6 and action film. There is non that has the same genre as this film or actors.

And lastly the budget I did some research in to how much Anne Hathaway and Bradley copper got paid on there last films, I found out the Bradley Copper got 15million for the Hanover part 3 and Anne Hathaway got 10million for her part in Les Miserables therefore I think the best budget would be 30 million this is to pay everyone who is part of the film and extra for any props or equipment needed.

Thank you for taking the time to listen to my findings.

THE PLOT My plot is going to involve the genres action comedy

and romance. With the main casting as being Bradley Copper and Anne Hathaway.

Name: Good Cop/ Bad Cop The main plot of the film is going to be a male

character played by Bradley Copper, who is a cop with a mild form of bipolar, who likes to do things his way and not by the book. His last case got dismissed by the court because of the way that he collected the evidence, this leads him to forget other cases that he has been assigned, so that he can try to solve the case he had lost. On his journey he teams up with a woman played by Anne Hathaway. During the film you see that there is a love interest between the to characters which leads you wondering if they would ever get together.

MY PITCH

PEER FEEDBACK

BIBLIOGRAPHY http://oscar.go.com/mypicks www.the-numbers.com/market/Genres http://en.wikipedia.org/wiki/Research http://en.wikipedia.org/wiki/Qualitative_research http://en.wikipedia.org/wiki/Quantitative_research http://en.wikipedia.org/wiki/Secondary_research http://en.wikipedia.org/wiki/Primary_research