Unit 2 in an hour

MarketingOperations Management

People in BusinessFinance

Purpose ofMarketing

MarketingMix

Product:Boston Matrix

Product LifeCycle USP

Mass MarketNiche Market

Market Share

Promotion:Branding

MerchandisingPR direct selling

Pricing strategy:Skimming

Penetration

Strategy:Price LeadersPrice takers

Pricing tactics:Psychological

PricingLoss Leader

Price Elasticity

Of Demand

Place: Choosing Distribution

Types of dist.

Market conditionsDegree of

Competition

Capacity Utilisation

LabourProductivity

Labour Turnover

Quality Assurance

Quality Control

Sub-contractingOvertime

Rationalisation

Total Quality Management

Unit costs

CustomerService

MeetingDemand

Working withSuppliers

TechnologyIn Operations

OrganisationalStructureJob Roles

(????)

HierarchySpan of control

DelegationCommunication

Workforce Performance(see earlier!)

Recruitment:Identifying Vacancy toReceiving

applications

Recruitment:Job description

Job specification

Selection:Interview

AssessmentTests

Training:On and off job

induction

DevelopingYour workforce…

MotivationEmpowerment

Job designJob enrichment

Job enlargement

Budgets:CalculateBenefits

drawbacks

Variance AnalysisTo help

decisions

Cash flow:Causes of problems

Cash flow:Improving –

OverdraftS & L; Factoring etc.

Measure profit:Net profitReturn on

capital

How to Improve profit

(costs downPrices up)

DifferenceBetweenCash and

Profit