unit 15 - lo1
TRANSCRIPT
A01 – Music Video AnalysisA01 – Music Video Analysis
Purpose Form Content Meaning Genre Intended audience
The sections to be covered are:
What is the purpose of a music video?
Part of a marketing campaign to raise awareness.
Promote and help the sales of the song. Promote a set of ideologies.
Intention Where would the product be shown?
Purpose
What is in the video. The types of camera techniques being used. What is the mise-en-scene being used.
Costume Props Locations Camera / Editing
The types of effects and transitions.
Content
What is the narrative if it has one. What are the representations used in the
video. How do the narrative and representations
match the lyrics or tone of the song. How does the editing and camera techniques
used match the tempo of the song to complement the song.
Meaning
What is the genre of the song What is the genre of the music video. Is this traditional type of genre for the song
and why.
Form and genre
Age Range Gender Socio – economic grouping.
This could be A, B, C1, C2, D or E You could use class You could use rubicams four Cs
Intended Audience