1. 1. Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product Jess Sheridan - 1222 St. Andrews Catholic School 64135
2. 2. CONTENTS SLIDE
3. 3. The purpose of We Love Pop is to inform and educate (Katz) the audience on Pop music and celebrities. The magazine contains different articles on music artists and interviews. The magazine coers pop artists such as Rihanna and Justin Bieber. The magazine also gives fashion tips highlighted through the verbal code Bright's For Your Beachbag. PURPOSE AND MEANING
4. 4. PURPOSE AND MEANING We Love Pop is a new monthly music magazine which launched in September 2011. Each issue contains 68 pages and its target audience is teenage girls aged between 13- 16 years old. The masthead looks bold, bright and quirky as it is slanted and the black and pink which stands out. Black normally has quite negative connotations, however here it could simply be used to make the masthead literally pop out the page to a pass along audience. The colour pink in the heart is aesthetically pleasing and connotes that its a girls magazine. Cover lines including features on fashion, beauty and also about boys. There are supplementary images used which are crucial for this age group as they are attracted to an image led magazine. The verbal code slogan Dont bore us. Get to the Chorus from one of the cover lines connotes to the target audience to be exciting and have a lot of energy, as well as how the readers stereotypically have very little patience. We Love Pop is published by Egmont UK and has circulation figures of around 115,000. The typical content of a We Love Pop issue are articles on artists/bands, interviews, features on film, fashion, technology, and beauty and advertisements from companies also aiming at the teen audience such as Universal Music, Boohoo and So Fragrances.
5. 5. PURPOSE AND MEANING Price 2.99 This reveals that the magazine is affordable for teenagers because they get a little bit of pocket money and then can buy the magazine. There are similarly males on the cover for the young girls who find these boys attractive and appealing both in their musical talents and appearance. Features on fashion, film, technology and beauty link to the young female audience also especially when at this age girls are discovering who they are. The font, like on cover is basic and simple as the music and other features can do the talking. Similarly their is an informal feel with the way the editors note looks written almost like an autograph which can link with how magazines have close relationships with their audience. There is quite a busy layout which is still smart and can reflect perhaps how this issue is packed full of amazing things to benefit the target audience.
6. 6. PURPOSE AND MEANING The masthead looks bold, bright and quirky as it is slanted and the pink and yellow are strong colours that stand out. The cover lines are smart and goes in well with the magazine. They are clear to read and the ones that are highlighted such as X RATED and INSIDE really stand out for the audience. The Main Head line shows clearly its about Rihanna and shows she is the star appeal, Richard dyer. Also the Main Image is Rihanna which more girls/boys will be interested in because she is a pop star and a singer! This magazine establishes more than just music on the front cover and throughout the magazine because it also has gossip in and items which celebs wear so the girls/boys would want to look more like there favourite celeb and learn more about them. This magazine also the puff promotion says its a new magazine which will want the target audience to buy it more for the latest gossip.
7. 7. PUBLISHER Egmont UK Ltd is a top UK childrens publisher, including two childrens book and one magazine division: Egmont Press, which publishes Fiction, and Picture Books; Egmont Publishing, which publishes Classic and Contemporary Characters, Learning and Colour & Activity lists - Egmont Magazines, which prints a variety of top value market- leading childrens magazines. In 1998, 11 titles sold 2,441,163 copies a month Slogan The slogan is Dont bore us, Get to the chorus which connotes the magazine isn't going to be boring as they are stating they do not want you to bore them. Furthermore, the slogan is quite demanding highlighting the information will be top quality. Moreover, the word chorus connotes this is a music magazine as you associate a chorus with a song. http://www.welovepopmag.co.uk/terms
8. 8. MAGAZINE ONE We Love Pop is edited by Malcolm Mackenzie, the former music editor of Broadcast Internationals invalid free newspaper thelondonpaper, and will launch with a print run of 200,000. We think popular is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being popular and that connotes authority. The advertising campaign will contain point-of-sale activity with retailers such as Tesco, Asda, Co-op, Sainsburys, Morrison's and WH Smith Travel, advertising on London buses and digital activity on Stardoll, Sugarscape and Vevo.com. The digital campaign was invented by digital activity Hello World and the outdoor ads were formed and bought in house. The magazine is owned by ABC Distributed in both shops and online Leading competitors include: Bliss, Top Of The Pops and Sugar The Brand identity of the magazine is a bright bold colours with a happy vibe directed at female teens. Source: http://www.welovepopmag.co.uk/
9. 9. We Love Pop is a monthly music magazine which launched in September 2011. It costs 3.99 - As the years went on the magazine got more expensive. The first magazine was 1 then it went to 2.99 It was launched by publishing group Egmont. This magazine was launched by Egmont five years after the teen magazine Smash Hits closed. The first issue sold 119,000 copies. This is very impressive, and reflects the success of the magazine. Also, this magazine is one of the magazines that have done well in times when magazine sales are going down. Social class mostly likely the ABC2 demographic (this is based upon parental income and demographic) as young girls at this age will likely have pocket money to spend. FREQUENCY http://www.welovepopmag. co.uk/
10. 10. We Love Pop is the magazine I have chosen for my first magazine and its genre is pop as you can tell by the name. Genre - Furthermore you can tell the genre is pop because of the colours on the magazine. The bright pink connotes the magazine will primarily aimed for the female gender. Also the bright pink heart appeals to a younger demographic. Also the fact the magazine has used artists such as Little Mix and One Direction highlight the magazines genre is pop because they produce pop music and are common in the pop genre especially appealing to young females. The first issue of the magazine is out on Wednesday (20 July) with a cover price of 1 and its launch will be supported by a marketing campaign, including point of sale, outdoor media and digital. The magazine will target a core audience of 13-16 year olds. With in-depth interviews with pop stars, behind-the-scenes exclusives, photos and a "high-end cover gift designed to appeal to a savvy teen audience. GENRE http://www.welovepopmag.co.uk/ http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales
11. 11. The pink colour connotes the stereotypical audience will be female. The pink heart brand identity suggests girls remember it by having a heart as the logo. The bright yellow colours on the magazine connote to stand out and make the puff promotion eye catching. We Love Pop magazine has a very busy front cover unlike some other magazines such as Q magazine. COLOUR SCHEME & HOUSE STYLE
12. 12. In this magazine it has interviews with people and how they got famous from the beginning. This magazine also has games inside the magazine on some pages, to keep the younger generation interested in the magazine. Also has gossip about the celebrities and what they do for they're hobbies, so we know more about them. This magazine also broadcasts clothes sites for the target readership of teenagers who want to be looking like their favourite celebrity. CONTENT
13. 13. CONTENTS ANALYSIS The masthead looks bold, bright and quirky as it is slanted and the black and pink are strong colours that stand out. Black normally has quite negative connotations however here it could simply be used to make the masthead literally pop. Similarly the neon pink has connotations of happiness and energy which sparks from the colours used to make it (red and white). This could be a representation of the young teen audience. Pink also has connotations of heat which could link to how the young female audience find the cover male hot. Subheading and sub-lines The subheading is the name of the story and the sub-lines are underneath and it is short sentence about the story. There is a direct eye contact which pierces through to the reader and create a real intimate feel as its like the celebs are looking at the reader. Images - The small images anchor the stories that are on the contents page.
14. 14. PRODUCTION PROCESS On the next slide is the Production Process of the steps you have to take when making a magazine. I did email Bauer to see if they could give me an exact Production Plan however they did not get back to me therefore I found a valid one off the internet. http://hosbeg.com/the-magazine-production-process/
15. 15. Set a date for the magazine to be published. Manage a schedule for the magazine so there wont be any mistakes for the magazine to be published. Sub editing is to check all the spelling and format to make sure it is suitable to be published and to make a lot of copies. Also it is to keep their reputation good quality. The page layout is to check on the format of the pages to see if everything is spaced out enough for people to read. Proof reading is re- reading everything to check spelling mistakes and printing it out as one hard copy and seeing what it will look like. Therefore you can correct anything then print all the pages off. Publication and distribution- At this stage everything has been proof read it can be printed and sent off to stores and been made to sell to the public. http://hosbeg.com/the-magazine-production-process/ PRODUCTION PROCESS
16. 16. PROOF OF DISTRIBUTION EMAIL Leatherhead I sent this email to the Bauer Media because then I know how they process their magazines in the industry.
17. 17. PROOF OF DISTRIBUTION EMAIL I have forwarded my last message I sent to Bauer advertising company as I didnt get a response. So therefore I sent another email to find out the production process so that I knew how to produce my magazine like there's as they are my inspiration.
18. 18. FORMAT AND STYLE The main image of both of these magazines is a current, well known female artist, which is iconic because anyone who is interested in this genre of music will know who they are. In this case they literally represent the music. The colour schemes for both of these magazines are pinks and purples, linking back with the target audience of females. Front cover Freebees - Attract a reader to buy the magazine as stereotypical teen favourite goodies are advertised. House style- Bright primary colours create a pop vibe which stand out against each other as they are opposed. Crowed layout expresses how much interesting things the magazine includes. Bold basic fonts are easy to read and eye-catching. The style of the magazine is quite busy compared to other magazines. The magazine is published in A4 format.
19. 19. FORMAT AND STYLE The non-verbal code of the main image of the first contents page I have picked is of male pop star Olly Murs, he is an iconic image because again for this genre of music magazine, people will know who he is. Pop music Masthead analysis Uneven framing Medium angle shot makes the female audience feel like theyre right in front of a famous attractive celebrity. Medium close up shot shows a very short distance between the celebrity and the audience. There is selective focus within the frame which gives the audience a choice of what to buy, view or enjoy. Puff promotion - provides a small amount of interesting information about a certain article therefore persuades the reader to buy the magazine and read it. Barcode, price and issue date-informs the customer of vital information.
20. 20. DOUBLE PAGE SPREAD ANALYSIS Main image- The main image is a motivated image of Meghan Trainor. The pop artist is looking glamorous posing. Pull Quotes - Pull quotes interest the reader as they are quoted by Meghan Trainer and supports what is said in the article. Format - The format of the double page spread consists of a large main image of the artist features and text in columns on the right hand side of the empty space of the picture. Fancy font established by loads of colours to highlight it, house style colours are continued. Often inclusive language used again to involve the reader in the text. Stand First It briefly summarizes what the page is about in a humorous way. Star appeal (Richard Dyer) Megan Trainor is a pop singer who appeals to a male audience as she is attractive and also a female audience because she produces good music and is pretty and fashionable.
21. 21. The target audience is directed at females aged 13-16 years old (Hartley). This age range would stereotypically like music artists such as One direction, Cher Lloyd, Tulisa from N-Dubz and Rihanna as their type of music (R&B/Pop) appeal to a younger audience. Considering the price of the magazine is 2.99 this is a great price for the target audience as it is very affordable for this age group. TARGET AUDIENCE http://www.welovepopmag.co.uk/search/Ri hanna
22. 22. TARGET AUDIENCE According to Hartley We love pop would appeal to 13-15 year olds, female and male because he looked at gender and age. Also According to socio- economics needs graph the audience would fit in to the categories of D and E because the age is 13-16 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. According to Katz the target audience would fit into the category Diversion. As they are able to escape from everyday life stresses by reading magazine that will inform and educate them. They are learning new songs and new artists who come out in the magazine. Maslow According to Maslow the audience would be put in the category of Social climbers, survivors and Explorers. The audience are social climbers as they like the though of status and having nice things, therefore they will like reading about celebrities who have this status and star appeal (Richard Dyer). They would be survivors as they like the thought of knowing the magazine will be released monthly with new information about the music industry. Lastly, they would be explorers as they are driven by social change so reading this magazine they will be updated with new information. http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine- we-love-pop
23. 23. There are a lot of females similar and just older ages used other cover which can support that the audience is female as the music stars are there to be admired and used for aspiration from the young girls. There are similarly males on the cover for Young girls who find these boys attractive and appealing both in their musical talents and appearance. Features on fashion and film, technology and beauty link to the young female audience also especially when at this age girls discover who they are! TARGET AUDIENCE
24. 24. MAGAZINE TWO
25. 25. The purpose of Q magazine is to inform and educate (Katz) the reader on all different types of genres of music, this is named as eclectic. Inside the magazine there are various articles of music artists and interviews. Qs strapline is Discover Great Music. The word discover connotes the audience are going to be loaded with different information and will learn something new. The word great highlights Q is not an average magazine but a great one. PURPOSE AND MEANING
26. 26. PURPOSE AND MEANING Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too. The headline Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer. The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible British feel. The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye- catching and will catch the readers eyes easily. The fact that the magazine is called Q shows simplistic and maturity which suggests that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine. Cover lines: The cover lines are down the sides of the magazine and state what will be inside the magazine to give the reader an insight beforehand.
27. 27. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs, then still a new technology. Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. The magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue, but the name was changed so that it wouldn't be mistaken for a snooker magazine. HISTORY OF Q MAGAZINE http://www.qthemusic.com
28. 28. Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries. We think popular is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being popular and that connotes authority. Bauer also publishes magazines such as KERRANG! Which is also another successful magazine. PUBLISHER
29. 29. RETAIL OUTLETS http://www.mysupermarket.co.uk/asda- compare- prices/Newsagent/Q_Magazine.html These are the shops that sell Q magazine, The shops that sell Q are; Tesco, Sainsburys and Morrison's. ASDA has sold out of copies of Q magazine.
30. 30. Date of publication The first thing to do is to set up a date of publication. Managing the schedule This is a really important step that you should not take for granted when it comes to the production of a magazine . Editorial and budgetary decision The next step that is taken during the production process of a magazine is the editorial decision. Content Acquisition The most important step because without content we cant have the magazine in the first place. Content therefore is the main piece. Sub-editing This focuses on one major thing, which is quality control. Page Layout In big publications, there is a special team responsible for page layouts called the layout staff. Proofreading Once the above stage has been completed, the next stage is the proofreading. File emailed to printer After the proofreading stage, the desktop publishing file of the entire magazine is sent to the printer whose job will be to print the magazine. Distribution The printing company, having finished with the printing of the magazines, will package them neatly and send them to a warehouse. PRODUCTION PROCESS http://hosbeg.com/the-magazine- production-process/
31. 31. GENRE Q magazine does not really have a genre of music as it has a wide range of genres meaning it is eclectic. Its main interest is new releases and upcoming artists they also base on interviews. There target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009. Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=& cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews %2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new- album-with-q- 3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e 0Y36SuqnA&ust=1443194326638520
32. 32. In the magazine it holds a range of different artistes and interviews with people. Also it has facts about how people started off with there music and became famous. It also has information and facts about the Q magazine awards and how to vote for it and win tickets. The magazine also has biographys of famous people and interesting information about them and what theyve done to get themselves where they are now. CONTENT
33. 33. CONTENTS PAGE ANALYSIS Heading- which highlights what type of page it is to the reader, its the contents page so it will have all the page numbers and say what every page will be. This page also says when songs are released e.g. monthly. Image Main image reveals that Adele is in the magazine and might have a interview about her or one of her songs has been released. Columns The columns make the page and the writing look neat and organised and also makes it clear to read what is going on. Date The date is on this page to tell everyone how new the songs that have come out and if there's an interview how dated that is, so everyone is kept up to date. There is a review at the bottom and it lists new albums, music videos, how to buy, live music & where? And also music books. They have put this there so no one has any questions and doesn'tt need to search anything up on Google because its all in the magazine. Subheading and sub lines the subheading is the bold writing and underneath is the sub line which is a short sentence summarising the story.
34. 34. The target audience will be for young adults aged 16-35+ because theyre more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it. According to Hartley my magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. According to Katz the target audience would fit into the category Diversion. As they are able to escape from everyday life stresses by reading magazine that will inform and educate them. Maslow Social climbers and survivors According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and star appeal (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry. TARGET AUDIENCE
35. 35. Q magazine is an eclectic music magazine. - It is published monthly in the UK. It's publishing company is Bauer Consumer Media. The picture shown conveys that it is a popular magazine for people who like music and music fans but wouldnt be as popular for other people. FREQUENCY Competitors NME, KERRANG!
36. 36. The house style is quite masculine as the colours used are red and white. The colours are steadily used throughout the page and link in well with each other. The font's used are very simple, signifying (De Saussure) the simplicity of the whole magazine easy for the audience to read and take in. The colour red stands out to the audience especially pass along audiences. The magazine will catch their eye on the shop shelf. The magazines format is A4 size - 8.27 11.69 inches. The main headline denotes the verbal code Ed Sheeran who connotes star appeal (Richard Dyer) he is a well known pop-star and will appeal to a wide range of audiences. FORMAT & STYLE
37. 37. In LO1 I am talking about the target audience and the price of Q magazine and We Love Pop magazine. Also the colour scheme and the house style. Q magazine will be my magazine of inspiration and it will help me make and plan my own magazine in the next units. CONCLUSION
38. 38. MOOD BOARD - HA
39. 39. I chose these pictures for my mood board because they are singers and rappers that are in teenagers magazines. This is important because the audience can personally identity (Katz) with my magazine more and it would interest them by attracting them by the pictures. For example, Ed Sheeran is a pop singer and teenagers mostly listen to pop music, like on Capital and Kiss FM. CONCLUSION TO MY MOOD BOARD
40. 40. MOOD BOARD - JKZ
41. 41. I have placed these images on my mood board because the audience will be able to Personally identity (Katz) with the singers/rappers. The genre for Artic Monkeys is indie rock, therefore I have chosen to put this in my mood board because I have a range of genres, like R&B, Rock and Bass. CONCLUSION TO MY MOOD BOARD
42. 42. Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread. Working Title: My working title is JKZ although it might change because I dont know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre: My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content: JKZ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.
43. 43. Style or Approach: The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because its my magazine of inspiration. The colour Dark green connotes that its a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because its an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience: PRICE; 2.99 The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: What will the size of the magazine be (A3, A4) and why I intend to make 16 pages including the front and back cover. It will be A4 in size.
44. 44. Format - my genre of my HA magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title My verbal code HA means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is We heart Pop. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well. Content My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it. Style or Approach - My magazine wont be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more. Audience My target audience will be girls 11- 17 Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be 2.70, and it will be a monthly magazine.
45. 45. FRONT COVER INSPIRATION ANALYSIS Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too. The writing Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer. The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible British feel. The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers eyes easily. The fact that the magazine is called Q shows simplistic and maturity which suggests that there is a older target audience.I'm going to repeat the colour scheme and the house style (Repeat, Neale 1980) because I want my magazine to be similar so it will sell.
46. 46. DPS INSPIRATION ANALYSIS Stand First this is a short introduction to the interview explaining what it will be about. Main headline Is the persons name who they are interviewing. So it makes it clear what the page is about and who the artist is. Main images - The main images convey that thats who is in the interview and thats who they are interviewing. Steve Neale 1980; Genres are instances of repetition and differences I am going to repeat certain conventions such as the stand first and drop capital. The paragraph columns make the page look neater and well set out. Also it is easy it read. The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well. The Header of this double page spread is neat and organised also goes in with the picture because he looks smart. Drop Capital this letter is larger than the others to entice the reader in to reading the interview. It also highlights where they should start reading.
47. 47. Generation of Ideas Colour Schemes Strapline Names Brand Identity ImagesFrequency of Release Target Audience Price 2.70 I chose this price because its cheap enough for students to buy it and also it is a monthly magazine so it needs to be quite expensive as it will be full of information. The colour scheme would be red, black and grey because its like my magazine of inspiration which is Q. The colour red connotes energy and fire therefore it highlights my magazine is going to be full of new music information and will always keep you up to date. Furthermore, it is eye catching and stands out which is good for when it is distributed into shops. I chose black because it is bold and easy for the audience to read. 1. Get to know the world 2. A lot can happen in a month 3. Expand your mind, explore the world. 4. Live the interesting life. 5. No other gossip will do. My target audience would be teenagers aged 13-18. I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they arent restricted to reading and listening to the songs. Id ensure there is synergy with my magazine through: Facebook Twitter Instagram Internet Adverts MIND MAP - JKZ On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet. It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.
48. 48. Generation of Ideas Colour Schemes Strapline Names Brand Identity Images Frequency of Release Target Audience Price 2.99 I chose this price because its cheap enough for students to buy it and also its a monthly magazine so its a good price for the magazine to make money and for students to buy. 1. Get to know the world 2. A lot can happen in a month 3. Expand your mind, explore the world. 4. Live the interesting life. 5. No other gossip will do. My target audience would be teenagers aged 13-15. I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they arent restricted to reading and listening to the songs. Id ensure there is synergy with my magazine through: Facebook Twitter Instagram Internet Adverts MIND MAP - HA On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet. It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern. The colour scheme would be black and white and blue. Because the blue would stand out with the white and black in the background of things.
49. 49. HA JKZ Sound Audio MM ( music magazine) Generation music Serious sound Trap Base Chosen names: HA - My magazine will be called HA because it stands for High Audio as it relates to music and the word Audio connotes straight away to the audience that the magazine will provide you with music information. The word High connotes the information will be top quality and up to date. JKZ - The name of my magazine is going to be called JKZ because its short for jokes and my magazine will have a couple of jokes inside it to keep people interested. Also it isn't a boring Logo so my target audience will be more interested in it. MASTHEAD NAMES IDEAS
50. 50. GRAPHIC LAYOUT FRONT COVER 1ST IDEA - JKZ I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesnt need moving around on the page. My magazine will be called JKZ because as the meaning of it is supposed to be jokes it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The coverlines are placed around my main image because they aren't as important as the main image and they are also in a small font so the reader will be intrigued by it and want to see what it says. Strapline Ive put the strapline under my masthead so it will be the second thing people read to get to know my magazine even better. I have put the puff promotion here in red because red is a strong colour and eye catching towards the audience. Therefore they will be able to see what the magazine is promoting or win something. The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter.
51. 51. GRAPHIC LAYOUT JKZ CONTINUED The barcode has the issue number and the date which the magazine comes out. This is to highlight to the reader how old the magazine is and if its a new one of old one. The issue number is the number of magazines have been brought out. The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience. The headline is at the bottom underneath the picture so its what people look at after they see the picture of the artist. This is to show the reader who they are reading about and gives more than just a picture.
52. 52. DOUBLE PAGE SPREAD DESIGN - JKZ I have put the photo credit to the side because its not as important as the main image and it shows who has taken the pictures in my magazine. The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience. The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter. The page number is in the right hand corner because when you turn a page you turn it with the right page so you will see the page number. My magazine will be called JKZ because as the meaning of it is supposed to be jokes it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.
53. 53. GRAPHIC LAYOUT SECOND IDEA - JKZ Interview Information Information Information Image Image Image Information Headline
54. 54. FRONT COVER IDEA - HA I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn'tt need moving around on the page. I have also found it easier with this graphic layout because if I dont like something I can easily change it inside of rubbing it out or starting again on paper. My magazine will be called HA because it stands for High Audio as it relates to music and the word Audio connotes straight away to the audience that the magazine will provide you with music information. The word High connotes the information will be top quality and up to date. I have put the puff promotion here in red because red is a strong colour and eye catching towards the audience. Therefore they will be able to see what the magazine is promoting or win something. Strapline Ive put the strapline under my masthead so it will be the second thing people read to get to know my magazine even better. The coverlines are placed around my main image because they aren't as important as the main image and they are also in a small font so the reader will be intrigued by it and want to see what it says. The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter.
55. 55. FRONT COVER IDEA - HA The barcode has the issue number and the date which the magazine comes out. This is to highlight to the reader how old the magazine is and if its a new one of old one. The issue number is the number of magazines have been brought out. The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience. The headline is at the bottom underneath the picture so its what people look at after they see the picture of the artist. This is to show the reader who they are reading about and gives more than just a picture.
56. 56. DOUBLE PAGE SPREAD DESIGN - HA My magazine will be called HA because it stands for High Audio as it relates to music and the word Audio connotes straight away to the audience that the magazine will provide you with music information. The word High connotes the information will be top quality and up to date. I have put the photo credit to the side because its not as important as the main image and it shows who has taken the pictures in my magazine. The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience. The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter. The page number is in the right hand corner because when you turn a page you turn it with the right page so you will see the page number.
57. 57. ANALYSE HAND DRAWN DRAFTS I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page. Interview heading has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didnt want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.
58. 58. ANALYSE HAND DRAWN DRAFTS I used this layout because its not the same as Q magazine and I wanted it to be a bit different. The headline quote is next to the picture so they look at the picture and then see the headline after. The barcode and price has been put at the left hand side at the bottom to not make it stand out as much as the other bits on the page. Also it is there to show the price and the date it is released. On this page there are a lot of images around and bits of information to show what the reader is reading about and not getting bored. The Headline quote is placed in a star to make it stand out to the reader. I have placed the Puff promotion in a star to make it stand out and noticeable. Interview headline is at the top of the page to make it clear what the page is about and what type of page it is.
59. 59. HAND DRAWN DRAFTS - HA I used this layout because its not the same as Q magazine and I wanted it to be a bit different. I put the puff promotion, cover lines, main headline, main image, strapline, barcode, social media on the front cover. On the DPS I have put main image, interview, main headline and photo credits.
60. 60. MAGAZINE FONTS AND COLOUR Front name Font preview Font usage Myriad Pro MASTHEAD Big, bold headline but simple to catch other peoples attention. PT Serif Caption PUFF PROMOTION Funky but professional font to make the stand out more and eye catching. PT Sans COVER LINES Plain simple and directed font. To come across being serious and professional. Myriad Pro Strapline Thick bold writing for it to stand out and maybe be a bright colour. I wanted to keep my fonts for my magazine simple, these are the fonts I have tested out for my magazine.
61. 61. FINAL FONTS AND COLOUR Font name Font preview Font usage Myriad Pro MASTHEAD I chose this font because its a big, bold headline but simple to catch other peoples attention.The colour would be black or grey. Adobe Fan Heiti Std B PUFF PROMOTION I chose this font as my final because its a funky but professional font to make the stand out more and eye catching. The puff promotion might be a bright colour to make it stand out like red because my colour scheme has red in it. Adobe Hebrew COVER LINES This font is plain simple and directed font. This font comes across as being serious and professional. Adobe Song Std L Strapline Thin writing for it to look small and neat and maybe be a bright colour like red.
62. 62. The name of my magazine is going to be called JKZ because its short for jokes and my magazine will have a couple of jokes inside it to keep people interested. Also it isn't a boring Logo so my target audience will be more interested in it. My colour scheme will be Black, white and red. Because its similar to my magazine of inspiration. MAGAZINE MASTHEAD/LOGO
63. 63. The target audience will be for young adults aged 16-35+ because theyre more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it. According to Hartley my magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. According to Katz the target audience would fit into the category Diversion. As they are able to escape from everyday life stresses by reading magazine that will inform and educate them. Maslow Social climbers and survivors According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and star appeal (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry. TARGET AUDIENCE
64. 64. The house and style of my magazine will be modern and the colours will be mainly red and black but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be keeping my masthead throughout my Magazine as well as my house colours, this keeps it consistent so people will notice it more. Connotations behind these colors: Red: Red symbolizes leadership within something, it also can show power, and strength which links to my magazines strengths. Black: Black symbolizes power which links to my magazine being powerful, when competing against other magazines. It also shows elegance, as it is seen as a classy color. Grey: Grey is symbolized as being a formal color, which links to my magazine as formal, could also mean gives off a professional look. HOUSE STYLE OF THE MAGAZINE -JKZ
65. 65. SECOND HOUSE STYLE OF THE MAGAZINE- HA I used these colours for my second magazine because they are similar to the We Love Pop and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine. Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market. Connotations behind these colors: Blue: Blue symbolizes, confidence intelligence as well as this the color blue is considered beneficial to the mind and body.
66. 66. INTERVIEW DRAFT PLANNING In this lay out the text and images are spread out and have space. It has a clear heading that it is an interview and who about. Also this page layout has two artistes on it being interviewed. In this interview they are talking about two artists and has pictures to show clearly who they are talking about.
67. 67. I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine. Fetty Wapp is the star producers appeal (Richard Dyer) because hes always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is. I also chose Fetty because hes an easy person to interview and hes laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot. DRAFT INTERVIEW TO FETTY WAPP
68. 68. Fetty takes time out from making his third album to speak to JKZ about life inside and outside of the music world. Glad Im finally getting to interview you - youre hard to track down these days! What have you been upto then? (Laughs) Yeah Ive been really busy Jess, this week in particular has been so busy man considering Im in the process of putting together my third album, which is gonna be dope! Watch out, and listen out! Were so excited to hear your new album! Any ideas on a name yet? I cant actually tell you that right now, it is a secret (Laughs). But trust me it will be big as after the third album Im going to take some time out of writing music and have some chill time. You can tease us like that Fetty. So outside of work considering you are going to be taking some time out, what kind of music do you listen to? Do you listen to your own music? (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment Im such a Bieber fan. Did you watch him at the Brits? He was off the chain. Oh and Rihanna and Drake with their song Work, it was sick! That type of music is more up my street! DRAFT INTERVIEW TO FETTY WAPP
69. 69. Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So whats your life style out of work? What are your hobbies? I do love a good party with my homies usually at the weekend though as Im busy writing my music on the weekdays. I dont really have any hobbies to be honest, my life is all about music but Im always attending music festivals and gigs in London. I went and saw Rocky N.T.I at a gig a couple of days ago actually. What are your favourite festivals to go to then Fetty? I go to loads, mainly in the summer if Im not playing at them. I went to We Are Fest last summer in July it was dope yall, definitely my favourite summer festival. Im going to be playing at V Fest this year, which Im also super excited about! We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music? DRAFT INTERVIEW TO FETTY WAPP CONTINUED
70. 70. DRAFT INTERVIEW TO FETTY WAPP CONTINUED I was 15 when I knew I wanted to be in the music business. My dad was into music and would always play it around me, so that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further. What advice would you give to your fans if they wanted to become like you? Be yourself and keep producing and never give up. The industry is really tough to get into so you have to make your way up and make sacrifices to get there man. Has it been a rough road for you then? Yea it has been a rough road. My parents spilt up when I was 12. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, and because of that I focused more on music as it made me feel better about the situation. Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to us about your life outside the music industry hopefully youll come back and speak to us soon. E-Media sign off - e.g check out the full interview @www.fettywap/exclusive.com/
71. 71. My conclusion of my Q magazine is that it analysis's everything about it like the genre, house style and I had to made a draw out of my magazine of inspiration to help me make my own but not exactly the same as Q magazine. Also I looked into the mind map and what ideas I can put on my magazine e.g. cover head, puff promotion, what I will call my magazine and the barcode etc. I also looked into a mood board for ideas of whom I would put in my magazine. Overall it was easier to design everything this way to help me know and find out what I wanted my magazine to be like and what style of magazine I wanted. The conclusion for all this is the analyzing of the magazines and then being able to make your own front cover by drawing drafts of it so you can change what youve done wrong to improve. CONCLUSION
72. 72. SURVEY MONKEY I got 11 responses of my survey monkey and this graph shows the type of responses I got. All the questions reveal what type of things people are into and how much they would be spending on their magazine.
73. 73. MAGAZINE QUESTIONAIRE This graph shows theyre more female than males who filled out this questionnaire and what type of demographic is the magazine designed for or who is attracts.
74. 74. MAGAZINE QUESTIONAIRE This question reveals that there are more old teenagers who filled this out than older adults. This could mean that the target audience is for teenagers and young adults.
75. 75. MAGAZINE QUESTIONAIRE This question has a variety of answers to it so the genre could be anything which that reader likes. This helps me with making my magazine because then I can relate the magazine to everyone.
76. 76. MAGAZINE QUESTIONAIRE On this question it highlights how often people buy a magazine and most of the people who answered it said every month or never. This can help me decide whether to produce my magazine monthly or weekly and looking at the results I need to make it every month so it suits what people want more.
77. 77. MAGAZINE QUESTIONAIRE In my survey monkey questionnaire and it shows how much people would spend on a magazine. Most people said 1-2 which would more be for an older magazine. And the more expensive magazine like the 3-4 would be for a kids magazines because they would have toys in them so would be more expensive.
78. 78. MAGAZINE QUESTIONAIRE On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This helps me with making my magazine so I know what to put on my magazine so everyone will enjoy reading it.
79. 79. MAGAZINE QUESTIONAIRE This question on my questionnaire is asking if youd buy a magazine for the gift. Most people said yes this can reveal they are not buying the magazine for the information therefore they might be putting it in the bin and just having the toy. The rest of them said no which means they would want to buy the magazine for the information inside the magazine and not just the toy. This also helps me with my magazine by deciding whether to have a gift in the magazine or not.
80. 80. MAGAZINE QUESTIONAIRE This question on my questionnaire is asking if you would subscribe to a magazine? Most people said no this conveys how a magazine subscription service may not be as popular as buying it in the store.
81. 81. MAGAZINE QUESTIONAIRE I gained feedback when I asked people what their favorite artistes were, the reason for doing this is to know what type of artists and genre of music I would include and will help me with making my magazine.
82. 82. MAGAZINE QUESTIONNAIRE This question on my survey monkey connotes why would you buy the magazine? And most people said for the gossip and for the pictures this conveys due the my young target audience they would prefer more gossip and images, so when creating my magazine I know not to put loads of content inside it.
83. 83. JKZ HAND DRAWN DRAFTS I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page. Strapline My strapline is . I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines As the main story is at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine. House style My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it. Barcode On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q Puff promotion Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something. Masthead the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be jokes it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.
84. 84. Interview heading has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didnt want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page. JKZ HAND DRAWN DRAFTS Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens. Main image I put the main image in the middle to make it stand out also to show the readers who's the main artist is. Main story title compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader. Stand first The stand first is very important because its the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.
85. 85. HAND DRAWN DRAFTS - HA I used this layout because its not the same as Q magazine and I wanted it to be a bit different. I put the puff promotion, cover lines, main headline, main image, strapline, barcode, social media on the front cover. On the DPS I have put main image, interview, main headline and photo credits.
86. 86. The house and style of my magazine will be modern and the colours will be mainly red and black but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be keeping my masthead throughout my Magazine as well as my house colours, this keeps it consistent so people will notice it more. Connotations behind these colors: Red: Red symbolizes leadership within something, it also can show power, and strength which links to my magazines strengths. Black: Black symbolizes power which links to my magazine being powerful, when competing against other magazines. It also shows elegance, as it is seen as a classy color. Grey: Grey is symbolized as being a formal color, which links to my magazine as formal, could also mean gives off a professional look. LAYOUT/COLOUR SCHEME/HOUSE STYLE
87. 87. SECOND HOUSE STYLE OF THE MAGAZINE I used these colours for my second magazine because they are similar to the We Love Pop and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine. Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market. Connotations behind these colors: Blue: Blue symbolizes, confidence intelligence as well as this the color blue is considered beneficial to the mind and body.
88. 88. In my magazine I will be repeating, the house color scheme. I will be doing this so that my magazine stays looking professional and neat. I will also be keep the same the position of the logo on the front cover, doing this means readers will know where to look for my logo when it comes to purchasing my magazine again. I will include conventions such as the cover lines down the left and right handside of my magazine. I will be adding in a puff promotion selling something inside my magazine. STEVE NEALE (1980)
89. 89. LOCATION RECCE.
90. 90. LOCATION REECE
91. 91. LOCATION REECE.
92. 92. TESTS PHOTOS FRONT COVER These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzys facial expression, her clothes are up to date in fashion it could also inspire people to dress like her. Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on Fetty Wapp which is a boy and would fit the stereotype of the genre.
93. 93. PLAN FOR IMAGES
94. 94. PLAN FOR IMAGES
95. 95. PHOTOS (EXPLAINED) I choose these photos to use because Will is looking straight at the camera which would catch the readers eye and get them more engaged in the magazine. Also it looks like he is looking at the reader. These are the magazines Ive compared my images too because they are both from Q which is my magazine of inspiration.
96. 96. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH DATE: 1ST OCTOBER Week beginning: Sunday 2nd September 2017 Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Decide the deadline for the release. Put down who's going to be in the magazine and what topics ill put inside of it. Put down who's going to be in the magazine and what topics ill put inside of it. Decide on the colour scheme and what target audience I will be having. Decide on the colour scheme and what target audience I will be having. Complete by: Complete by: 10th September Complete by: 2 days time Complete by: Next day Complete by: Today Complete by: Complete by: n/a n/a Week beginning: Monday 11th September 2017 Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th Gather pictures of the artists I will be using and choose what one I want to interview Create my mood bored so I know all the headings il be putting on my magazine front cover. Create my mood bored so I know all the headings il be putting on my magazine front cover. Make my double page spread and front cover plan and put where the headings and cover lines and main image will be. Make my double page spread and front cover plan and put where the headings and cover lines and main image will be. Complete by: Tuesday 15th September Complete by: Thursday 17th September Complete by: Next day Complete by: Monday 21st Complete by: Monday 21st Complete by: Complete by: n/a n/a
97. 97. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH DATE:1ST OCTOBER. Week beginning: Monday 18th September 2017 Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th Take pictures of my artists and put it on a slide of Test photography. Wrote my interview and the questions I will ask Fetty Wap. Wrote my interview and the questions I will ask Fetty Wap. started designing my front cover and uploading what font I will be using, and the house style. started designing my front cover and uploading what font I will be using, and the house style. Complete by: Complete by: 24th September Complete by: Next day Complete by: Next day Complete by: Monday 29th Complete by: Complete by: n/a n/a Week beginning: Monday 25th September 2017 Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 1st October started designing my front cover and uploading what font I will be using, and the house style. Insert my interview and the pictures (edit them first) and place the text in a text box and then add paragraph layers. Insert my interview and the pictures (edit them first) and place the text in a text box and then add paragraph layers. Create the double page spread on Photoshop. Create the header similar to my magazine of inspiration. Create the double page spread on Photoshop. Create the header similar to my magazine of inspiration. My magazine will be produced by this point, ready to be distributed on the 1st October. Complete by: 30th Complete by: Thursday 2nd Complete by: Next day Complete by: Friday 3rd Complete by: Today Complete by: Complete by: n/a n/a
98. 98. My target audience The target audience will be for young adults aged 16-35+ because theyre more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it. According to Hartley my magazine would appeal to 16 -35 year olds, female and male because he looked at gender and age. Also According to socio- economics needs graph the audience would fit in to the categories of C1 , C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. According to Katz the target audience would fit into the category Diversion. As they are able to escape from everyday life stresses by reading magazine that will inform and educate them. Maslow social climbers and survivors as they like nice things and star appeal (Richard Dyer). Survivors because they like routine and the thought of knowing JKZ will be released monthly with new information (social climbers). Qs target audience Qs magazine is aged at adults ages 30+ Would be based on the B and C2 demographics. Hartleys 7 Subjectivities this chart illustrates that the percentage demographic of readers are male aged 20-50 years old. The theory Katz places more focus on the consumer, or audience. MY TARGET AUDIENCE
99. 99. Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread. Working Title: My working title is JKZ although it might change because I dont know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre: My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content: JKZ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.
100. 100. Style or Approach: The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because its my magazine of inspiration. The colour Dark green connotes that its a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because its an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience: PRICE; 2.99 The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: What will the size of the magazine be (A3, A4) and why I intend to make 16 pages including the front and back cover. It will be A4 in size.
101. 101. Format - my genre of my HA magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title My verbal code HA means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is We heart Pop. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well. Content My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it. Style or Approach - My magazine wont be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more. Audience My target audience will be girls 11- 17 Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be 2.70, and it will be a monthly magazine.
102. 102. In my proposal I talk about my target audience and how much my magazine will be also I talk about the colour scheme and house style. I made a proposal before I started making my magazine so I have ideas for my front cover and double page spread. CONCLUSION TO MY PROPOSALS
103. 103. This magazine would have to have something special about it which attracts the reader more because its a competitive business to get into with magazines and more people will be against you for doing the same genre as you. To be ahead of the magazine market is to have a unique ideas and a suitable magazine for your genre. Although by gaining a higher readership than the competitors is by having a low price for your magazine so people would by the cheapest one but still have good context inside and the same as a expensive magazine. My magazine will be competing against Q music magazine the reason why It will be competing mainly against Q is because my magazine has similarities to Qs, and in which I used for inspiration. MAGAZINE MARKET PLACE
104. 104. Firstly, I created a my front cover by using a template which was called the international option. Then I used paint bucket and had a grey background but then thought that was boring so I used the gradient tool and made it fade out a bit to make it more interesting. Next I inserted my logo for JKZ onto my front cover and edited it with the drop down shadow by using blending options. Then I added the text Fetty Wapp by using the text tool to add the text in. Then I used the blending options and made the text bolder and clearer. Next I added the picture of Will onto a separate document and used the quick selection tool and deleted the background of it so its just will, secondly I used the blending options and edited around the edges of him to make them smoother. STEP BY STEP TO MAKE MY FRONT COVER
105. 105. I then selected the photo of Will and dragged it onto my front cover template and resized it to the size I wanted. Next I changed the colour of the Fetty Wapp to a light grey colour because I couldn'tt see it with the bottom of the picture also being a dark colour and wanted it to stand out more. I then added the puf f promotion onto my front cover; I made a small red circle using the shape tool and then used the paint bucket the make it red. Then I wanted it to stand out more so I used the blending options and made it have a little shadow on it. Then I added some text on it and advertised a festival in it too. Af ter that, I made a barcode; by doing this I had to use the public drive videos and I got a barcode and inserted it onto my magazine, then I put the details of when my magazine is released (monthly). Next I added some icons above it like Facebook & Twitter to show where you can promote it more. Also I put a Hash tag so people can Hash tag the magazine more and get more people involved with knowing about it. STEP BY STEP TO MAKE MY FRONT COVER
106. 106. Lastly, I Added who is featured in my magazine. By doing this I used the Text tool and made some lines to out underneath as its the same in my magazine of inspiration. STEP BY STEP TO MAKE MY FRONT COVER
107. 107. Firstly, I opened my DPS template up and changed the background to white using the paint bucket tool. Then I added my JKZ logo by going to insert and added my JKZ logo as a picture. Then I made two separate pictures and added two versions of will to go at the top. I used the quick selection tool and deleted the background and then used filters to make an effect on will and I chose the cartoon one. Then I made them face each other and made it into one photo. After that I added in my interview with Fetty wapp. And made columns for the writing to go, also for it to look smart and organized. Next I made page numbers to go at the bottom of the page. I used the text tool and made little numbers and moved them where I wanted then I also put my logo JKZ next to it as its the same in my magazine of inspiration. I then added a heading using the Text I found on Da font and downloaded it to my text tool and used it. I had to made it big enough to fill half a page and stand out a lot. STEP BY STEP TO MAKE MY DPS
108. 108. MAGAZINE FLAT PLAN - JKZ Contents page Top 10 iTunes playlist Tour information Editors note Article Advert Reviews eg, albums Answers JKZ
109. 109. MAGAZINE FLAT PLAN - JKZ Top 10 Music videos Article Page numbers/contents Interview with Ed Sheeran My DPS Introducing new bands & songs Tour information on Adele Images JKZ
110. 110. MAGAZINE FLAT PLAN HA HA Free posterInterview with Ed Sheeran Article Images Advert Reviews eg, albums Advert Article Images
111. 111. MAGAZINE FLAT PLAN HA HA back page Barcode/c ost Tour information Tour information Advert Reviews eg, albums
112. 112. My magazine flat plan is useful because it enables me to see what my magazine would look like in full and what will be included inside the magazine. I can also see where my double page spread will go. MAGAZINE FLAT PLAN CONCLUSION
113. 113. My magazine will cost 2.99 because all teenagers in the age range will be able to afford it. I have made sure I have made the price cheaper than Q magazine as I think this will give the magazine a good chance of selling against a popular magazine like Q. I had to consider Hartley's 7 subjectivities and how age, gender, class, self image , nationality, family and ethnicity should be considered when looking at spending power. SPENDING POWER Source: http://magazines.bauermediaadvertising.com/magazines/detail /Q
114. 114. I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine. Fetty Wapp is the star producers appeal (Richard Dyer) because hes always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is. I also chose Fetty because hes an easy person to interview and hes laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot. DRAFT INTERVIEW
115. 115. Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of the music world. Hello Fetty, glad Im finally getting to interview you, how are you and what have you been doing this week? Hi Jess, I am great thanks, hope all you lot are good at JKZ. This week has been so busy man considering I am in the process of making my third album, which is going to be seriously good, watch out, and listen out! Glad to hear it, we are so excited to hear your new album. What is your album going to be called? I cant actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the third album I am going to take some time out of writing music and have some chill time. You can tease us like that Fetty. So outside of work considering you are going to be taking some time out. What kind of music do you listen to? Do you listen to your own music? (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber fan. Did you watch him at the Brits? He was serious class. Oh and Rihanna and Drake with their song Work, loved it! That type of music is more up my street! Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So whats your life style out of work? What are your hobbies? I do love a good party with my mates usually at the weekend though as Im busy writing my music on the weekdays. I dont really have any hobbies to be honest, my life is all about music but I am always attending music festivals and gigs especially in London. I went and saw Rocky N.T.I at a gig a couple of days ago actually. DRAFT INTERVIEW TO FETTY WAPP
116. 116. What are your favourite festivals to go to then Fetty? Oh I do love a festival! I go to loads, mainly in the summer if Im not playing in them. I went to We Are Fest last summer in July it was proper good, definitely my fav fest. I am going to be playing at V Fest this year, which I am also proper, excited about. We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music? I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further. What advice would you give to your fans if they wanted to become like you? Be yourself and keep producing and never give up. The industry is really hard to get into so you have to make your way up, because its all worth it when you put all the hard work in and it gets easier. You have lots of fans so that is some great advice. Who are your main fans out there? What age group? I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful for all their love and support and mainly for buying my albums. I would say my main fans are the ages of 16 -25 year olds especially the younger ones because of my rapping and the words I use in my songs can be said as quite street. Has it been a rough road for you then? Yea it has been a rough road. My parents spilt up when I was 15. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, because of that I focused more on music as it made me feel better about the situation. Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to us about your life outside the music industry hopefully youll come back and speak to us soon. DRAFT INTERVIEW TO FETTY WAPP CONTINUED
117. 117. MAGAZINE FINAL FRONT COVER My magazine will be called JKZ because as the meaning of it is supposed to be jokes it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The font style is Myriad Pro with the font colour being white with a red background similar to Q. The competition in the market will be with Q, NME, XXL and Kerrang! because they are magazine of a similar genre. I am going to change a couple colours on my magazine from my Q inspiration magazine and I am going to repeat the interview on another page of my magazine. My colour scheme is Red, Black and Grey Masthead Is he same deign as Qs masthead. Cover lines- I put my cover lines in the same place as Qs so both magazines are similar. Barcode - I placed the barcode in the same place as Qs magazine, which I am keeping the same. The main image the main image Is in the same place as the one on Qs magazine.
118. 118. MAGAZINE FINAL DPS On the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine. There is a whole interview of him inside the life of the music industry and outside. I have used the same colour such as red and black similar to the front cover to keep up with the brand identity.
119. 119. MAGAZINE FRONT COVER SECOND IDEA My magazine will be called HA because it stands for High Audio as it relates to music and the word Audio connotes straight away to the audience that the magazine will provide you with music information. The word High connotes the information will be top quality and up to date. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market, alongside other competitors such as Q, NME & XXL.
120. 120. MAGAZINE DPS SECOND IDEA On the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine. I have used the same colour blue as on my front cover to keep up with the brand identity.
121. 121. In conclusion my magazine JKZ will feature Fetty Wapp on the front cover and double page spread. I have made a few changes compared to my plans as I feel the changes I have made make my front cover and DPS look more professional now I have finished I will be pitching my idea of JKZ and HA. CONCLUSION
122. 122. ENVIRONMENT OF PRESENTATION This is the environment I have presented my work to and the desks and computers is where everyone was sitting to see my work being presented. Also the projector was being used to project my work onto the screen so its big and clear for everyone to see. The clicker was used to change slide easily and with no fuss. Also it has a laser on the end of it so I pointed out what was important in my presentation.
123. 123. EVIDENCE OF PITCH Me presenting my pitch to everyone. Based on verbal feedback from everyone I understood what I had to improve on my pitch. Once I completed my pitch I was given a witness statement from the head publisher which helped me also improve on my pitch. A negative on the feedback that I got was that I needed to add more detail to the slides I had done. By having this as written feedback it means I can go back and check if I have done everything correctly and not miss anything out.
124. 124. http://www.pcworld.co.uk/gbuk/computing/laptops-703- c.html - Where I brought the laptop http://www.theconstructionindex.co.uk/company/Multifab- Metals-Engineering-Ltd/22452 gclid=CI3I7Z_2zsoCFdS7GwodcggJyA - Where I found the building I will be renting. http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/ 1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2 /2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C3 3008988.htm - Where I found the chairs. SOURCES FOR PRESENTATION
125. 125. PowerPoint Prezi I Uploaded my PowerPoint to Prezi Work document I had all my proposals on there. And my production plan Internet I had to search survey monkey up on there and use N.craftswordpress for some useful help/tips. Public drive I used the public drive to check my whiteness statements and use it for example help. Paper & pens I used paper and pens to draw my hand drawn drafts out. MATERIALS USED
126. 126. Employees Salary per year Graphic Designer 19,870 Editor 23,260 Production Editor 22,700 Editorial assistant 18,463 Reporter 21,134 Legal 20,000 - 30,000 Human resources 17,000 Publisher 50,000 TOTAL COST; 192,427
127. 127. HP Stream 11-r001na Laptop 32GB (Violet Purple) 159.00 x 10 = 1,590 Office Space Rental in Guildford - GU1 - Serviced Offices Guildford 275 per month x 12 x 365 = 1204,500 Chair 19.99 x 10 = 190 Desks 49.99 x 10 = 499.90 Total = 1,206,779
128. 128. Pages Prices per page Full page x 13 1,155 = 15,015 Half Page x 2 660 x 2 = 1,320 Total = 163,335 I've estimated that over the year this is how much I will gain from advertising
129. 129. Feedback of Pitch Witness Statement These are the feedback comments I got given back when I finished my presentation. This helps me know what I need to re-do and what things I have done well in.
130. 130. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE This graph shows there are more female than males agreeing to fill this questionnaire out. This connotes that female readers are more likely to be concerned about the content of a magazine than male readers would be and that also they are more likely to except the content of the magazine to be tailored to their needs. This demographic is something to consider when producing my own magazine.
131. 131. This question reveals that there are more old teenagers who filled this out than older adults. This could mean that I am better placed to target teenagers and young adults as I myself fit in to that demographic. This would mean that my own interests are more likely to mirror the interests of my potential target audience as opposed to trying to research and include the interests of an older adult target audience. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
132. 132. This question shows that the indie genre seems to be mostly popular so this would seem a good place to start when deciding on the content of my magazine. However pop, rock and R&B are also popular genres and perhaps more in the media eye than indie music would be as this tends to be less reported on and more of a niche market. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
133. 133. On this question it shows how often people buy a magazine and most of the people who answered it said never. This reveals the level of marketing I would need to consider when launching a new music magazine. This could mean offering a free sample copy or download to entice the potential audience to buy my full priced and fully formed magazine. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
134. 134. I asked this question because then I will know how much people would want to spend on the magazine. This will help me decide on the price of my magazine bearing in mind what potential customers have said they are prepared to pay. Over pricing it might need to higher profits but could also switch buyers off from buying the magazine in the first place. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
135. 135. On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This reveals that an indie genre might not be the best option as generally it is pop and rock stars who create gossip and hype. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
136. 136. This question on my questionnaire is asking if youd buy a magazine for the free gift. Most people said yes this could reveal they are not buying the magazine for the information therefore disposing of it to just enjoy the freebie. Giveaways are useful marketing tools but not something a new to market magazine would be able to sustain for any length of time due to the high cost no profit factor. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
137. 137. This question on my questionnaire is asking if you would subscribe to a magazine? Most people said no this can convey that most readers dont want to commit to paying for the magazine in advance. This could mean I will need to offer further incentive in order to persuade them to part with their money in advance in receiving a copy each month. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
138. 138. This question is who are your favourite music artists? I asked this question because I wanted to know who everyone's favourites are so I can put them into my magazine and then it would appeal to everyone. Obviously I will now need to consider popular artists within the chosen genre of my magazine. This could lead to needing to complete further primary res