Unit 1

Reading

Advertisementsperiod 2

Unit 1

Reading

Advertisementsperiod 2

Language items

Nowadays, we can find ads almost wherever we go. We are so _____to them. This video is a __________ advertisement, which uses words and pictures to _________people to buy Iphone4s and _______in the idea that it is the best product.However,we must be ______of the skilful methods used in ads. Even if an ad doesn’t lie,it doesn’t mean it is ________.We must not ____for this kind of trick!

Video 1Lead inused

commercial

persuadebelieve

aware

innocent fall

Video 2Not all ads play _____on us though. The second video is a ____________ advertisement, which is run for free, and is _____ to encourage us to take actions to protect our earth. Our government has been using _____ to educate people for many years.When it _____ to ads, we must all use our intelligence and not be a _____ to them!

trickspublic service

meant

PSAs

comesslave

CAsCAs

AdvertisementsAdvertisements

PSAsPSAs

persuadepersuade

believe inbelieve in

innocentinnocent

newspapers, magazines, the Internet, ra

dio, TV

newspapers, magazines, the Internet, ra

dio, TV

be used to

be aware ofbe aware of

fall forfall for

play tricks onplay tricks onbe meant tobe meant to

educateeducate

Language items Group Name Group Leader

be used to Beyond 高萱

persuadebelieve in

复仇者联盟 曾森垚

be meant to Mountaintop 黄乐达

be aware of 来火的青春 纪湘雨

innocent Zero 吴黛雅

fall for Ambulance 翟乐萌

play tricks on 花之韵 周惠

Language items Group Name Group Leader

be used to Beyond 高萱

Consolidation:

Ex: The new machine _____production. However I_____it.A. is used to increase; am not used to controllingB. is used to increasing; don’t used to controlC. used to increase; don’t used to controlD. used to increasing; am not used to control

Language items Group Name Group Leader

persuadebelieve in

复仇者联盟 曾森垚

Consolidation:

Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.

believe in believe

I ____ him to go with me, but I failed at last.A. managed to persuadeB. succeeded in persuadingC. tried to persuade D. gave up persuading

Language items Group Name Group Leader

be meant to Mountaintop 黄乐达

Consolidation:

This software___________protect the computers

from being attacked by viruses.

is meant to

Language items Group Name Group Leader

be aware of/that

来火的青春 纪湘雨

Consolidation:你意识到学外语的重要性了吗？______you ________the importance of learning a foreign language?

Are aware of

我很清楚吸烟有害健康。

I’m _____________smoking is bad for our health.

well aware that

Language items Group Name Group Leader

innocent Zero 吴黛雅

Consolidation:

我说的话是无恶意的，我不想伤害她的感情。

What I said was __________.I didn’t mean to hurt her feelings.

innocent

图解 fall的短语fall into

陷入；养成；开始；渐渐

fall behind

落后；落伍；

落在后面

fall off

从……跌落，下降，

衰退

fall down 倒下；落下；

掉下；病倒；失败

图解 fall的短语fall into

陷入；养成；开始；渐渐

fall over

摔倒

fall behind

落后；落伍；

落在后面

fall off

从……跌落，下降，衰退

fall down 倒下；落下；

掉下；病倒；失败

Language items Group Name Group Leader

fall for Ambulance 翟乐萌

Consolidation:

fall down: The plan fell down because it proved to be too

expensive.

fail

fall into sth:You can not fall into the bad habit—smoking a lot.

develop sth.

fall off:The production has fallen off since last month.

decrease

fall for sth.:You should be clever enough not to fall for his tricks.

to be tricked

Language items Group Name Group Leader

play tricks on 花之韵 周惠

Consolidation:老师要求我们不要再捉弄对方了。

The teacher asked us not to ___________each other any more.play tricks on

sentence structuresentence structure(1)Nowadays, we can find ads almost wherever we go.Consolidation:无论走到哪里，你都应该努力工作。

___________________,you should work hard.Wherever you go

______he goes, the poor young man is ready to accept whatever help he can get. A.Whichever B. However C. Whatever D. Wherever

sentence structuresentence structure(2)Not all ads play tricks on us.Consolidation:

not+both,every,everything,everybody,everywhere

_______the people are in favor of the plan.=All the people are not in favor of the plan.Not all

并不是所有的人都上广告的当。_______the people _______the ______of the advertisement.Not all fall for tricks

(3) Our government has been using PSAs to educate people for many years.

sentence structuresentence structure

have\has+been+doing…+for\since+

自 1986 年以来他们一直住在这里。They ______________here since 1986.have been living-How can you keep slim as a mother of two sons? -I ________in the gym for years.A. have worked out B. have been working out C. have worked on D. have been working on

(4) When it comes to ads, we must all use our intelligence and not be a slave to them!

1.________________ politics, I know nothing.（当谈到政治的时候）

2._______________

he is really an expert in the field.（当谈到修车的时候）

When it comes to

repairing the car,

sentence structuresentence structure

When it comes to

1. I _________ getting up early in the morning.2. I will never ______ the words of door-to-door

salesman.3. I never ________ God.4. She __________ the danger around her.

5. Don’t __________ me! I am angry!6.These words _____________hurt you, but to

encourage you.

am used tofall for

be used to play tricks on be not meant to believe in be aware of fall for

Consolidation:

believe in is aware of

play tricks onbe not meant to

Discussion and writingWork in groups of 4:

Discuss and write a short paragraph.

1.Topic: What effects do advertisements have on us? 2.You can choose to write good effects or bad effects of advertisements. 3.Try to use words and phrases on the blackboard. 4. Each group choose one student to present your writing to the class.

writing:

What effects do advertisements have on us?

Nowadays, we can find ads wherever we go. We are so used to them. _____________________________________good effects____bad effects_______ ___Firstly,_________Firstly,_____________Secondly,_______Secondly,____________Furthermore,____Furthermore,__________________________________________________________________________

To sum up ,when it comes to ads, we must all use our intelligence and not be a slave to them!

1.Finish the exercises of Parts A1 and A2 on Page 90 .

2.Preview word power and finish the related exercises.

Homework