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Unit 1 Launching a New Unit 1 Launching a New Product Product

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Page 1: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Unit 1 Launching a New ProductUnit 1 Launching a New Product

Page 2: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Sample 1Sample 1

New Toy Cars!New Toy Cars!            

    Model XYZ-II Radio-Controlled TModel XYZ-II Radio-Controlled Toy Car is the latest type of toy cars maoy Car is the latest type of toy cars made by ABC company. Made for kids arde by ABC company. Made for kids around 4-8 years old. Very popular. Havound 4-8 years old. Very popular. Have rubber covering. Safe for kids to play e rubber covering. Safe for kids to play with. Small and light. Kids can carry thwith. Small and light. Kids can carry them around in pockets. Order today, grem around in pockets. Order today, great profit tomorrow.eat profit tomorrow.

Page 3: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Sample 1Sample 1

4. Small and light: portable by kids 4. Small and light: portable by kids

3. Have rubber covering 3. Have rubber covering

2. Safe for kids to play with 2. Safe for kids to play with

1. Made for kids around 4-8 years 1. Made for kids around 4-8 years old old

Features Features

ABC company ABC company Manufactured Manufactured by by

Model XYZ-II Radio-Controlled Toy Model XYZ-II Radio-Controlled Toy Car Car

Product Product advertised advertised

Page 4: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Sample 2Sample 2 A New DVD Player!A New DVD Player!

ABC Electronics Co. Ltd. has a new offer to the market! ABC Electronics Co. Ltd. has a new offer to the market! A new type of DVD player! It is featured by easy operation A new type of DVD player! It is featured by easy operation and multi-functions. Made of top quality material and finand multi-functions. Made of top quality material and fine workmanship. Can work with all types of VCD and MP3. e workmanship. Can work with all types of VCD and MP3. Reliable and durable. Discount offered: 5-12%.Reliable and durable. Discount offered: 5-12%. Services offered: Services offered: - one-year warranty - one-year warranty - one-month return and exchange guarantee - one-month return and exchange guarantee - one-week money back guarantee - one-week money back guarantee

Tel: 023-93212356Tel: 023-93212356 Manufacturer: ABC Electronics Co., Ltd.Manufacturer: ABC Electronics Co., Ltd. Address: 15# Zhongyi Rd, XimiAddress: 15# Zhongyi Rd, Ximi

Page 5: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Sample 2Sample 2

one week one week Money back guarantee Money back guarantee

one month one month Return and exchange Return and exchange guarantee guarantee

one year one year Warranty Warranty

5-12% 5-12% Discount offered Discount offered

4. Reliable and durable. 4. Reliable and durable.

3.Can work with all types of VCD and 3.Can work with all types of VCD and MP3 MP3

2.Top quality material and fine work2.Top quality material and fine workmanship manship

1.Easy operation and multi-functions 1.Easy operation and multi-functions Features Features

ABC Electronics Co. Ltd. ABC Electronics Co. Ltd. Manufactured by Manufactured by

A new type of DVD player A new type of DVD player Product advertised Product advertised

Page 6: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Vocabulary in the adVocabulary in the ad

• Radio-controlled Radio-controlled 无线电遥控无线电遥控• Rubber covering Rubber covering 橡胶外壳橡胶外壳• Is featured by Is featured by 以以……为其特点为其特点• Top quality materialTop quality material 用料优秀用料优秀• Fine workmanship Fine workmanship 做工精良做工精良• Reliable and durable Reliable and durable 经久耐用经久耐用• WarrantyWarranty 保修证书保修证书

Page 7: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Follow the SamplesFollow the Samples

II. Presenting a New Toy Car. Presenting a New Toy Car

• Questions:Questions:

• a.a.    What is the name of the new produWhat is the name of the new product? ct?

• b.b.    Who is this new product made for? Who is this new product made for?

Model XYZ-II Radio-

Controlled Toy Car

Children between 4 and

8 years old

Page 8: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Useful expressionsUseful expressions

1.1. Now, let me give you a brief Now, let me give you a brief accountaccount of our new product. (a narrative or recof our new product. (a narrative or record of eventsord of events 记述,介绍,报告记述,介绍,报告 ))

2.2. May I ask a few questions?May I ask a few questions?

3.3. Who is this new product made for?Who is this new product made for?

4.4. PortablePortable手提式的手提式的5.5. Place an orderPlace an order 下订单下订单

Page 9: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Follow the SamplesFollow the Samples

IIII. Presenting a DVD Player. Presenting a DVD Player

• Question:Question:

• a.a. Is it easy to operate this new DVD plIs it easy to operate this new DVD player? How to operate it? ayer? How to operate it?

• b.b.    What is the common discount? What is the common discount?

Yes. With a touch of the button.

5 %5 %

Page 10: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Useful expressionsUseful expressions

1.1. What qualities does it have?What qualities does it have?

2.2. -What sort of discount will you offer?-What sort of discount will you offer?

-That depends on the size of your -That depends on the size of your order. A discount of 5% is quite order. A discount of 5% is quite common. However, if your order is common. However, if your order is very large, we may offer you more.very large, we may offer you more.

Page 11: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Act Out:Act Out:

• It is made of It is made of high qualityhigh quality alloy. alloy. 这是由这是由高质量高质量的合金的合金造成。造成。

• It is It is selling well selling well on the market. on the market. 这个在市场上这个在市场上卖得很好卖得很好。。• Test-driveTest-drive试驾试驾• Plastic cover Plastic cover 塑料外壳塑料外壳• Stainless steel Stainless steel 不锈钢不锈钢• TheirTheir performance performance is superb is superb (( =perfect=perfect )) .. 它们的它们的性性

能能是极好的。是极好的。• May I have the pattern book with May I have the pattern book with specificationsspecifications and and pp

rice listsrice lists? ? 我可以看一看带有我可以看一看带有产品详述产品详述和和价格表价格表的产品的产品目录吗?目录吗?

Page 12: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Put in UsePut in Use

• In particularIn particular 特别特别• Microwave ovens Microwave ovens 微波炉微波炉• Take up much spaceTake up much space 占据很多空间占据很多空间• On display On display 陈列中陈列中• Offer a discountOffer a discount 提供折扣,让利提供折扣,让利

Page 13: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Describing Sizes and ShapesDescribing Sizes and Shapes

• Length ----- long Length ----- long 长度长度• Width ----- wide Width ----- wide 宽度宽度• Height ----- high Height ----- high 高度高度• Depth ----- deep Depth ----- deep 深度深度• Thickness ----- thick Thickness ----- thick 厚度,浓度厚度,浓度• Breadth Breadth 宽度宽度 , (, ( 布的布的 )) 幅宽幅宽

Page 14: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Describing Sizes and ShapesDescribing Sizes and Shapes

• MeasurementMeasurement

• Meter/ decimeter / centimeter / Meter/ decimeter / centimeter / kilometerkilometer

• Square Meter/ decimeter / centimeter / Square Meter/ decimeter / centimeter / kilometer (cover an area of…)kilometer (cover an area of…)

• Cubic Meter/ decimeter / centimeter / Cubic Meter/ decimeter / centimeter / kilometer (The volume is…)kilometer (The volume is…)

Page 15: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

Describing Sizes and ShapesDescribing Sizes and Shapes

• ShapesShapes

• Circle / shape Circle / shape 圆形圆形• Oval Oval 椭圆形椭圆形• Square Square 正方形正方形• Rectangle Rectangle 长方形长方形• Triangle Triangle 三角形三角形• Rhombus Rhombus 菱形菱形

Page 16: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC

HomeworkHomework

• Review what have been learned.Review what have been learned.

• Test One (finish before Wednesday)Test One (finish before Wednesday)

• Preview passage One and finish Preview passage One and finish exercises P9 1-4exercises P9 1-4

• Team PresentationTeam Presentation

Page 17: Unit 1 Launching a New Product Sample 1 New Toy Cars! New Toy Cars! Model XYZ-II Radio-Controlled Toy Car is the latest type of toy cars made by ABC