unique combination

UNIQUEC O M B I N A T I O N

G R A P H I C D E S I G N W O R K E D B Y B I N H P H A N

P H A N T R O N G B I N H

E m a i l : [email protected] e l l : +84 902 511 610

D e p a r t m e n t D i r e c t o r : PHIL HAMLETTI n s t r u c t o r : JEREMY STOUT

Ty p e f a c e s : VNI THU PHAP, UNIVERP h o t o g r a p hy : BINH PHANSoftware: ADOBE CREATIVE SUITE

P r i n t i n g & B i n d i n g : www.BLURB.comTe x t s t o c k : PROLINE UNCOATED

A c a d e my o f A r t U n i v e r s i t y

SCHOOL OF GRAPHIC DESIGN79 New Mongomery, SF, CA 94105

Copyright © 2012 Phan Trong Binh

No portion of this book may be used or reproduced in any manner without written consent of Phan Trong Binh

All rights reserved

01DEADLY PAYBACKPage xxxx

00INTRODUCTIONPage xxxx

06ONLY TIME CAN TELL Page xxxx

05NEVER DRINK ALONEPage xxxx

CONTENTST A B L E O F

07THE COUNTRYSIDE OF LIFEPage xxxx

03THE EFFECT OF NOISE Page xxxx

08DEFINING PURITYPage xxxx

04IT’S ABOUT LOVE Page xxxx

02EAT FOR BEAUTYPage xxxx

09LIVING LEGACYPage xxxx

00

What distinguishes my work from that of other designers

is I combine the unique sensibility of Southeast Asia

with the tools and techniques of Western graphic de-

sign. Being Vietnamese, I grew up absorbing the aes-

thetics and art of my culture and have journeyed to the

United States to extend my design skills in the Graduate

Graphic Design program at the Academy of Art in San

Francisco. Therefore, I now bring a distinct perspective

to the task of design that allows me to create original

works that reflect the richness of Asian art enhanced

by the technology and sophistication of Western design

principles.

INTRODUCTION

Graphic Design Portfolio PHAN TRONG BINH

/ Page 10

01

Category

FILM FESTIVAL

Typeface

IMPACT, MISSION

I ns t ruc to r

HUNTER WIMMER

Fo rm

CATALOG, DVD, SOUNDTRACK, POSTER, WEBSITE, ADVERTISING

Date

SPRING 2009

C lass

INTEGRATED COMMUNICATION


PAYBACKD E A D L Y

/ Page 10

Nowadays, films are one of the most

popular forms of entertainment with

the general public. The director often

develops the vision for a film, and car-

ries out this vision, to translate words

on a script into pictures on a screen

in order to produce the most influen-

tial films. The aim of this project was

to choose one film director and create

promotional pieces as well as a series

of products to promote a film festival.

Brian De Palma is known for his many

films, ranging from violent pictures to

Hitchcock-like thrillers.

One of his first films was the black–and–

white film. From there he completed many

movies, finding major success with the

controversial, ultra-violent film Scarface

(1983). After Scarface, De Palma made

two more movies before landing another

one of his now-classics: The Untouchables

(1987), starring his friend Robert de Niro in

the role of Chicago gangster Al Capone.

Brian De Palma is known for his many films, ranging

from violent pictures to Hitchcock-like thrillers. Dealy

pay back is the project and design’s driving force. The

purpose is to create a series of products to promote

this film festival.

Graphic Design Portfolio PHAN TRONG BINH PROJECT 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

/ Page 10Title DEADLY PAY BACK Category FILM FESTIVAL

02

Category

VICTORIA’S SECRET BRANDING

Typeface

BODINI, GARAMOND

I ns t ruc to r

ROLAND YOUNG

Fo rm

POSTER, PACKAGING, PHOTOGRAPHY

Date

SPRING 2010

C lass

DESIGN OUTSIDE THE BOX


EATBEAUTYF O R

/ Page 10


Looking fantastic and beautiful is not

just comes from within your body. The

daily intake of whole grain cereal will

deliver amazing features. Eat for Beauty is

an advertisement to help the brand Vic-

toria’s Secret appeal to the customers

and to gain publicity. The purpose of this

project was to create a freshing image

for Victoria’s Secret.

“Eat for Beauty” focuses on teaching

younger generations about how the food

they eat makes a big difference in the

way their body is shaped and formed. The

aim for this advertisement was to entice

customers to try some of the wonderful

whole grain foods available. Nevertheless

Victoria’s Secret make-up and beauty sup-

plies will magnify their great features and

deliver the perfect looks.

Eat for Beauty is an advertisement to help the brand–

Victoria’s Secret appeal to the customers and to gain

publicity. The purpose of this project was to create an

image for Victoria’s Secret.

/ Page 10Title EAT FOR BEAUTY Category VICTORIA’S SECRET BRANDING

03

Category

PAPER PROMOTION

Typeface

UNIVER

I ns t ruc to r

ARIEL GREY

Fo rm

BOOK, SWATCH CARD

Date

SPRING 2010

C lass

DIRECTED STUDY


THE EFFECTNOISEO F

/ Page 10

This project was intended to visually portray the bad

effects of noise on people by typography and graphic.


Noise has different negative influences

on people everyday as they interact with

the things in their surrounding environment.

The connection between people and

their noisy environments can affect their

mood. For example, in the cities, where

there is a lot of traffic from automo-

biles and motorcycles, the street noise

can cause sleep disruption hearing loss,

headaches, and stress, which can lead to

heart disease, in humans and animals.

Noise interferes with human activities at

home and work and is dangerous to

people’s health in various ways. In rural

areas, train and airplane noise can disturb

wildlife habits. This project was intended

to visually portray the bad effects of noise

on people by typography and graphic.

/ Page 10Title THE EFFECT OF NOISE Category PAPER PROMOTION

04

Category

SYMPATHIZING SAME SEX MARRIAGE

Typeface

TRAJON, GARAMOND

I ns t ruc to r

PHIL HAMLETT

Fo rm

BOOK

Date

FALL 2008

C lass

VISUAL COMMUNICATION


IT’SLOVEA B O U T

/ Page 10


Love means pleasure. A deep emotional

enjoyment between people. When cou-

ples treat each other well, they delight

in each other. The destination of love is

marriage; it is wonderful when you are

ready to be married to someone you are

in love with.

Marriage is a result of true love and true

love does not know age, race, gender,

or ethnicity. True love is the same every-

where; it is a connection between two

honest hearts.

Marriage may take many forms: for exam-

ple, a union between one man and one

woman, or a union between a man and

another man, also known as a same-sex

marrige. A same-sex marriage is a term for

a legally or socially recognized marriage

between two people of the same sex.

The aim for this project was to create a

public book that could be used as a posi-

tive voice to vote for the right of same sex

marriage because marriage is a basic

human right everyone, including homo-

sexual people, deserve.

The aim for this project was to create a public book that

could be used as a positive voice to vote for the right

of same sex marriage because marriage is a result of true

love and true love does not know age, race, gender,

or ethnicity. True love is the same everywhere; it is a

connection between two honest hearts.

/ Page 10Title IT’S ABOUT LOVE Category SYMPATHIZING SAME SEX MARRIAGE

05

Category

BRANDING

Typeface

VECTORA, CLARENDON

I ns t ruc to r

HUNTER WIMMER

Fo rm

INDENTITY, BOOK, WEBSITE, POSTERSTATIONERY SET

Date

FALL 2008

C lass

NATURE OF IDENTITY


NEVERALONED R I N K

/ Page 10

The project’s intention is to recreate the image, making

them distinguisable for the public. Never Drink Alone is a

to call to action to enhance social occasions with bright

festive flavors that are perfect for parties, concerts and

celebrations. Therefore, Thunderbird is a toast for the

good times and a reminder that good friends provide a

safe and responsible social environment for enjoyment

and entertainment.


Today’s Thunderbird community is a

social network that shares the belief that

a good life means challenging yourself

with goals, working hard, and celebrat-

ing your accomplishments with friends,

classmates and colleagues. Never Drink

Alone is a to call to action to enhance

social occasions with bright festive flavors

that are perfect for parties, concerts and

celebrations. Thunderbird offers a line of

affordable fortified wines that reinvent

the “Taste of an American Classic” for a

new generation.

Thunderbird is designed for today’s

fast-paced lifestyle and offers a light,

refreshing taste that won’t weigh you

down. After a long day of working or

studying, Thunderbird adds to the plea-

sure of good times and good friends.

Thunderbird is a toast to the good times

and a reminder that good friends provide

a safe and responsible social environ-

ment for entertainment and enjoyment

/ Page 10Title NEVER DRINK ALONE Category BRANDING

06

Category

INTERPRETING TYPOGRAPHY

Typeface

Myriad

I ns t ruc to r

LIAN NG

Fo rmPOSTER

Date

FALL 2008

C lass

TYPE EXPERIMENTS


ONLYTIMEC A N T E L L

/ Page 10


Music drives my imagination and gives

me a different perspective on life. ‘Only

Time’ is a song that was recorded, and

composed, by Irish singer, Enya. It was

first released in November of 2000.

According to the song, the singer conveys

the message that time controls every-

thing. The song is about love and time.

Even a song like this can have so much

meaning to someone, they would never

be able properly explain.

My idea for this project was to visualize

what inspires me creatively and emotion-

ally. I want to create a poster through the

use of images and typography. The post-

er will portray how we think time can not

only remove us from many situations and

relationships, but can also heal our broken

hearts, clean our tears in bad moments,

or just provide us with relaxation.

The aim of this project was to portray how we

think time can not only remove us from many situa-

tions and relationships, but can also heal our broken

hearts, clean our tears in bad moments, or just pro-

vide us with relaxation.

/ Page 10Title ONLINE TIME CAN SAY Category INTERPRETING TYPOGRAPHY

07

Category

PAPER PROMOTION

Typeface

UNIVER

I ns t ruc to r

ARIEL GREY

Fo rm

BOOK, SWATCH CARD

Date

SPRING 2010

C lass

DIRECTED STUDY


THE COUNTRY SIDEO F L I F E

/ Page 10


The countryside seems to have all of

God’s given gifts because there one can

find a pure environment, fresh air, clean

water, a clear blue sky, simple people,

and green cropland. People who live in the

countryside feel well because the envi-

ronment itself is fresher.

Life in the countryside is slower, less

noisy, and more relaxed than it is in the

city. Someone in the countryside has

the advantage of being able to more eas-

ily concentrate on basic human needs

because they have a healthier environment

for living and working.

In a countryside environment people

are more natural, more helpful, and

have a more loving community that is closer

to a true family.

Countryside living is ideal because it

offers friendship, privacy, romance and

adventure along with an ideal living and

working environment where every family

member can find an occupation in their

family business. The project was intend-

ed to visualize life in the countryside with

typography and images.

People who live in the countryside feel well because

in the fist place the environment itself is fresher, and

life in the countryside is slower, less noisy and more

relaxed than it is in the city.graphic. Therefore, the

project was intended to visualize life in the country-

side with typography and images.

/ Page 10Title THE COUNTRY SIDE OF LIFE Category PAPER PROMOTION

08

Category

BOOK DESIGN

Typeface

AKZIDENZ-GROTESK

I ns t ruc to r

CAROLINA

Fo rm

BOOK

Date

SPRING 2008

C lass

TYPE 2


DEFININGP U R I T Y

/ Page 10


Cunningham is most known for her

stunning and sensual close-ups of flow-

ers. Their arrangements are created

spontaneously in a spirit of fun, albeit

with a solid sense of design, purity of

image, and clarity of detail as well as

pattern to recognize the form within the

object. The arrangement of the flowers

is almost identical; Cunningham makes

the texture of the flowers very evident,

almost making that the emphasis.

The leaves of the plants are a faint

background detail that keeps the eye

moving throughout the photo. She

keeps true to photographing the purity

and essence of the plant by keeping

the photo crisp and the fine lines and

texture evident.

The project was intended to add to the

intrigue and element of design found in

Cunningham’s beautiful photography.

The project was intended to add to the intrigue and

element of design found in Cunningham’s beautiful

photography

/ Page 10Title DEFINING PURITY Category BOOK DESIGN

09

Ti t l l e

LIVING LEGACY

Category

PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING

Fo rm

IDENTITY, WEBSITE, EXHIBITION,PROMOTION

Subs id i ze

ARTIST THOUGH THE PROMOTION AND SALE OF PRINTINGS

Educa t ion

PROGRAM FOR VISITORS ESPECIALLY YOUNG PEOPLE


MFATHESISD O N G H O W O O D B L O C K P R I N T S

Lec tu re

VISITOR ADULTS

Pub l i sh ing

INHOUSE MAGAZINETARGET: ADULTS

Events

GALLERY

Trade

RAISE THE PRICE MAKE THE PAINTINGMORE VALUABLELIMITED EDITIONTOOLS/ MATERIALS

Typeface

VENDETTA, VN THU PHAP, OCOLUS

I ns t ruc to r

ARIEL GREY, PHIL HEMLETT, JOY VU

Date

FALL 2011

Page 09 / Page 10

Workshop

KID: 4-10 YRS (PLACE TO HAVE FUN)ADULTS: 18-45YRS

Museum tou r

VISITOR ADULTS

Exh ib i t i on

PERMANEN, TRAVEL

Scho la rsh ip

GOVERNMENT FUNDING TO SUP-PORT ARTIST TO STUDY TO KEEP THE TRADITION ALIVE

Measurement

BOOK, CATALOGUES, PRINTING GUIDE, LEAFLETS, POSTERS, BANNERS, WEB-SITE, INTERIOR OF EXHIBITION,

I nden t i ty

LOGO, THEME, STATIONERY, SIGNS, POSTER, BANNERS

DONGHOV I L L A G E


Dong Ho printing is a kind of Vietnamese

folk printing which originated in Dong Ho

Village in Song Ho Commune, Thuan Thanh

District, Bac Ninh Province, Vietnam. Dong

Ho prints have about 300 years of history

in the north of Vietnam. The Dong Ho

paintings are printed by hand, each color

having its own printing block.

The printing paper is made of “dzo”, a

papyrus-like plant, bark fibre, and coated

with a thin layer of “diep”, oyster shell

dust, that gives the paper a typical, much

appraised, feeble-glittering texture.

Dong Ho woodblock printing was an

essential element in each Vietnamese

family during the Tet holiday.

Each print tells a story of historical sig-

nificance. The prints are used to carry on

the cultural history of Vietnam, passed

on at the welcoming of each Lunar New

Year to younger generations through

story telling.

Both their form, lines, color, and contents

suit spring time and bring out man’s

aspiration for a life of plenty and happi-

ness. They represent an original genre of

folk pictorial art, with a distinct national

identity and a centuries’ old tradition. The

traditional paintings reflect aspiration of

people for peace, prosperity and happiness.

Dong Ho, named for the village where it originated,

utilizes natural materials produced in time honored

methods by local artists. Living Legacy will preserve

Vietnamese woodblock printmaking tradition that

Dong Ho provides to the country’s cultural.

/ Page 10Title DEFINING PURITYCategory PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING Title LIVING LEGACY


living legacy living legac

li vin g l egacyDo ng H o

DO NG H Oliv ing legacy

DO NG H O DO NG H ODO NG

DONG HOliving le gacy Don g H o

/ Page 10Category PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING Title LIVING LEGACY

LIVING LEGACY

DO NG H ODo n g H o

DO NG H O

DO NG H ODONG HO

NG H O


W O O D B L O C K P R I N T S


WorkshopBookstoreExhibition centerTheaterRestaurantParkResidence

the village floorplan


Bookstore Workshop

the bookstore outside floorplan


B O O K S T O R E


HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US

Dong Ho woodblock prints are a kind of Vietnamese folk printing originating in Dong Ho Village in Song Ho Commune, Thuan Thanh District, Bac Ninh Province, Vietnam. Dong Ho paintings have about 300 years of history in the north of Vietnam.

A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.





The workshop in the village is the open place where all tourists can learn how to make woodblock prints. The Dong Ho’s artists will be there to present and lecture them step by step from the begining to the end of the woodblock print making process. People will learn how to draw the visual. cut the wood, and press the woodblock on the paper. Tourist can follow the samples to draw and cut, but they also can create their own visual themself. By this workshop artist and tourist will have a chance to share and converse about woodblock printing.




The village of Dong Ho is a small village but it is easy to find. From Hanoi, go along the national road No 1 to Bac Ninh until reach 30 kilometer post, turn to the road No 38, go ahead 12 kilometers more across Duong river by Ho bridge or go along national road No 5 to Phu Thuy station, at 16th kilometer turn to the road No 179, go ahead 2 kilometers more, turn to the road No 282 then go to about 20 kilometers, you will get Dong Ho.

HOME EXHIBITION WORKSHOP THE BOOKSTORE CONTACT ABOUT US


Daily LifeW O O D B L O C K P R I N T S

These paintings are take

from real life, about what

can be seen with one’s

own eyes (some of

these scenes exist until

today). The artisans

depict what they know

best: rural life in the Red

River plain. Farmer and

water buffalo resting.

There are even two birds

catching the ticks on the

water buffalo’s back.

Otherwise a boy playing

bamboo flute on a water

buffalo’s back is an image

representing “peaceful

rural life” in Vietnam.

happy family.





V I L L A G E

/ Page 10Title LIVING LEGACY


THANKYOUL O V E L Y

Spec i a l t hanks t oJEREMY STOUT for his great direc-tion, and guidance. In particular, his instructions, value judgment, sug-gestions have been valuated for this project achivement.

I n s t r u c t o r s and Adv i so r PHIL HAMLLET, ARIEL GREY, HUNTTER WIMMER, MICHALE KILGORE, CAROLINA DE PAR-TOLO, ROLAND YOUNG, LIAN NGUYEN, JOYCE YU, STEPHAN ABNEY, SUSAN PASLEY, JILL BAL-LARD, HELLER JILL, JEN ALY

Fam i l y and F r i endsMom, Dad, Dung Phan, Minh Nguyen, Kalvin Ha, Ha Thu, Nguyen Thu Trang, Dong Ho artists, Zackfu, Liz, Michael Bell, Melissa Nilsson, Charles Bell, Mary Hill, Clarice Jenkins, Samantha Perkins, Missy Schrenker, Simon Ho, Linda Ho, Niuniu, Soniya, Lylyan Li, Theera, and Maria.

From the bottom of my heart I would never forget the love, support from all of you, and always encouraged me no matter what it be. Finally, words alone cannot express the thanks I owe to all of you.

/ Page 10

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