Unique Aspects of Sport Management

Sport Books Publisher 2

Nature of Sport and Financial Structure

Sport is a perishable product experience is highly subjective and

contingent on many aspects outcome of games weather, etc.

Sport Books Publisher 3

Nature of Sport and Financial Structure

Fiscal structure not based on a fee for the product profits generated from services

concessions parking merchandise sponsorships

Sport Books Publisher 4

Nature of Sport and Financial Structure

Cost of the ticket represents a small portion of revenue sport managers compete for revenue with:

other sports restaurants theaters other forms of

social entertainment

Sport Books Publisher 5

Nature of Sport and Financial Structure

Amount people spend is contingent on: discretionary funds: money people spend

after necessary expenses are paid typically a set amount

Presence of sports team does not generate new spending a transfer of spending from one

entertainment activity to another

Sport Books Publisher 6

Unique Career Paths

“Big break” comes through networking with others in the field volunteer time until someone notices skill

and potential for contributions few sports organizations advertise

permanent positions typically filled by interns who work without

pay most sport management programs require

one semester of full-time work in a sport agency in order to graduate

Sport Books Publisher 7

Sport as a Social Institution

Recreational play and games to highly organized professional and international competition

Many countries fund development of athletes and national teams highlights importance of having an

international presence and being competitive on world stage

Sport Books Publisher 8

Sport as a Social Institution

Sport has the ability to remove social barriers

Nationalistic fervor reigns during international competitions such as the Olympics fans are united by

common experience

Sport Books Publisher 9

Sport as a Social Institution Sport can be used as a medium for social

change interwoven with politics and the fight for

equality and tolerance United States leads boycott of 1980 Olympic Games

in Moscow protest of the Soviet Union’s military occupation in

Afghanistan Soviet Union retaliates in 1984 with a boycott of the

Los Angeles Olympic Games 2008 Olympics in China brought increased attention

to issues of human rights, air pollution, and protection of property rights

Sport Books Publisher 10

Sport as a Social Institution

Tommie Smith and John Carlos used sport as a vehicle for social change 1968 Mexico City

Olympics the American track

athletes raised their fists during the medal presentation to symbolize racial solidarity

Sport Books Publisher 11

Sport as a Social Institution

American tennis star Arthur Ashe traveled through South Africa in the 1970s to bring attention to apartheid

His death from HIV infection caused by a blood transfusion focused attention on the worldwide AIDS crisis

Sport Books Publisher 12

Sport as a Social Institution

Sport can help bring awareness to may types of social injustice homophobic beliefs

the Gay Games segregation of persons with

disabilities the Special Olympics the Paralympic Games