unify your unified communications australia

01/06/12 Acme Packet | www.acmepacket.com 1

Unify Your Unified Communications

Acme Packet

Welcome

• Intros – Steve Geremia, Business Development Director

• Acme Packet Intro

– Dino Di Palma, Chief Operating Officer

• Evolving Enterprise Communications – Jim Donovan, VP Product Management

• Case Studies

– Daniel Ferguson, Sales Director

Acme Packet | www.acmepacket.com 2

Introduction to Acme Packet

Dino Di Palma, Chief Operating Officer

Who is Acme Packet?


6 enterprise customers

Birth of The “SBC”

200+ SP customers

2002

2005 2000

2006 2008

2007

2010

2009

2012

2011

Acme Packet founded

700+ enterprise customers 48 of Fortune 100

Leading E-SBC for large enterprise Proven enterprise solutions

IPO NASDAQ: APKT

What Are We Hearing…


Communications-rich applications

Enable BYOD IT budget and resources

Growing alignment gap

Cloud

Demands

…from enterprise customers?

Leverage ecosystem of technology partners, service providers, application developers and system integrators

Solutions for Critical Objectives


IT budget and resources

Demands

Consolidate and evolve infrastructure Enable BYOD

Cloud

Deploy communications-rich applications

Deploy UC

Reduce multi-vendor complexity

Consolidate trunks

Jim Donovan Vice President, Product Management

Evolving Enterprise Communications


Portfolio of Enterprise Solutions


Session border controller Security & interoperability

Enterprise session manager Dial plan management,

routing and directory services integration

Application integration Apps & recording

Communications experience manager A centralized view

SIP trunking UC integration Lync Contact

center Video Hosted services Communication

consolidation

Roadmap


Security Interoperability Reliability ROI

Contact center productivity

Customer experience

Interoperability Dial plans &

policies Management

1 Deploy SIP trunking 2 Reduce

multi-vendor complexity 3 Empower and

transform UC&C strategies

Trunksavings

Longdistancesavings

Total

SIP Economics are Compelling


Service Provider Fees

$1M+ saved over 3 years

But There are Challenges…


Security

Reliability

Interoperability

E-SBCs Enable Enterprise-grade IP Communications


Reliability

Protects against threats

Ensures reliable network access and QoS

Security

Interoperability Resolves multi-vendor interoperability problems

Interoperability Challenges


Interoperability Security Reliability

Headquarters

Regional office

Regional office

Regional office

Regional office

SIP trunk

PSTN

$1M+ in costs to achieve interoperability avoided

Interoperability Value Quantified


H.323 / SIP interworking

Protocol fix-up

Transport protocol interworking

Transcoding

Encryption interworking

How SBCs Help Interoperability


H.323 / SIP protocol interworking

Multi-vendor interoperability Protocol fix-up

E-SBCs protect existing real time IP communications infrastructure investments

Headquarters

Regional office

Regional office


PSTN

Security Challenges


Reconnaissance scans


Headquarters

DoS / DDoS attacks Protocol fuzzing Slow-drip attacks

Security Challenges



Headquarters PSTN

Security Value Quantified


Dynamic admission control

Overload protection

Topology hiding

Protocol enforcement

Fraud detection

AVOID

1. $4M+ in lost revenue

2. Remediation costs ($128K per incident)

How SBCs Help Security



Network demarcation

Topology hiding

Overload protection

Strict protocol enforcement

Policy enforcement

SBC Security Features


Network demarcation


PSTN Headquarters



PSTN Headquarters

Reconnaissance scans Network demarcation Topology hiding




Network demarcation Interoperability Security Reliability

Headquarters PSTN

SBCs secure real-time communication networks

Network demarcation Topology hiding DoS/DDoS protection Strict protocol enforcement Policy enforcement

Regional office

Reliability Challenges



PSTN Headquarters

Reliability Challenges


Identifying problem location Managing quality problems Enforcing SLAs Protecting user experiences


$22K+ in costs of lost productivity from downtime avoided

Dynamic QoS-based routing

Stateful high availability

Least cost routing

Reliability Value Quantified


How SBCs Help Reliability



Network demarcation

CDR logs

QoS measurement

Dynamic QoS-based routing

Headquarters

SBC Reliability Features


MOS score: 3.83 Jitter: 5ms Dropped packets: 0.1%

To: 222@headquarters From: [email protected]

CDR

Backup

Primary


Regional office

SBCs simplify real-time IP communications network support

Roadmap (Session Management)




Customer experience


policies Management




Role of Enterprise Session Management


Enterprise session director

Application session controller

Unify dial plans

Cure multi-vendor interoperability problems

Control costs

Optimize routing

Apply user policies

Accelerate troubleshooting

Ensure compliance

Dial Plan Management


Location 2

Ext. 4334

Location 1

Ext. 1212

Centralize administration of distributed PBXs Simplify operations

Normalize addresses using E.164 Unlimited dial plan

scalability Protect legacy PBX

investments

Maintain familiar 4/5 digit dialing patterns Eliminate user re-training

4-digit dialing from location 1 to location 2

Calling party:1212 Called party: 9-4334

Ingress: Calling party: +1 617.555.1212 Called party: +1 212.222.4334

Egress: Calling party: 9-1212 Called party: 4334

Simplify n-squared topologies Reduce configuration errors

Active directory policy-based routing per user Accelerate moves/changes

Optimize network utilization Reduce costs

Implement tail-end hop-off Reduce toll charges

Simultaneous ring Enable user mobility

SIPREC interface Scalable, centralized recording

Control & Optimize Session Routing


Centralized Routing

Voice mail

UC

Video conferencing

PSTN SIP trunk

Normalize Protocols


Multi-vendor SIP interop Insulates network from

PBX & UC vendor changes Reduces operations cost

H.323/SIP interworking

Eliminate costly upgrades

Media anchoring

Fixes DTMF & other incompatibilities

PSTN SIP trunk


Deliver consistent user connectivity

Optimize productivity

Smooth migration to Lync

Multi-vendor complexity

User migration

Inefficient routing

Management and troubleshooting S

essi

on

man

agem

ent

Opp

ortu

nit

y Microsoft Lync & Multi-Vendor UC Using Session Management

Session border

controller

Session layer

PSTN

SIP trunk

Session manager

Lync environment

Lync server

IP-PBX

Legacy UC

Roadmap (Application Integration)




Customer experience


policies Management




Application Integration Challenges


Arcane, inconsistent and proprietary legacy telephony vendor APIs

No trunk-side web service APIs

No support for WebRTC and WebRTC-like protocols

Disparate compliance capabilities

Web services APIs provide a central gateway for app integration

SIP gateway connects WebRTC and WebRTC-like applications

Simultaneous ring feature (Any Connect) complements Lync with user customizable routing (comparable to Google Voice)

Media server delivers music on hold

Web server hosts third party applications

App Integration for Lync & Other UC


Lync server 2010

Session management and app. server

Web 2.0 business app

PSTN

1. Call set-up request received by Net-Net ESD

2. Net-Net ESD queries user preferences stored in active directory

3. Incoming session is forked to Lync client and IP phone Caller is prompted to wait, go directly to VM or reach an operator Called party is offered to connect to caller, defer call to VM or hang up

4. Once connected, called party can enter * and transfer to any other phone

“Any Connect” app for Enterprise UC


SIP Trunk Network

IP phone Extension: 1212 +1.781.328.1212

Lync client +1.781.430.5555

Mobile phone +1 781.444.1111

Active directory

SIP trunk network

SIP invite 1 Query

2

3

3

Enterprise Service provider

4

IP-PBX

Integrate Communications and Applications


Interact with customers in new ways

New levels of productivity

Pervasive communications via Web

Transform enterprise collaboration

Session border

controller

Session layer

Session manager

CRM integration

Mobility/BYOD

Mobile app integration

PSTN Contact center

Web 2.0 application platform

Trunk-side WebRTC gateway

Embedded web server

Advanced call control

WebRTC

App

lica

tion

in

tegr

atio

n O

ppor

tun

ity

SIP trunk

Recording & Analytics Solutions


Infrastructure centralization and consolidation

Simplification

Choice and flexibility

Cost reduction

Session border

controller

Session layer

Session manager

CRM integration

Mobility/BYOD

Mobile app integration

Service provider Contact center

SIPREC open interface

100% or selective capture

High fidelity

Any session type

Web 2.0 API WebRTC

Session recorder

Analytics

Compliance

Rec

ordi

ng

Opp

ortu

nit

y

SIP trunk

SAP

Unparalleled expertise solving

real-time communications challenge in the

enterprise

Advanced SIP trunking

solutions

Vendor-neutral session

management solution

Only vendor with premise-to-cloud

UC support

Scalable solutions:

Pilot to large enterprise

Transforming Enterprise Communications with Acme Packet


Daniel Ferguson Sales Director, SE Asia & Australia

Enterprise Case Studies


National Bank

Acme Packet | www.acmepacket.com

Data centres

42

Applications Contact center migration to SIP Genesys Contact Centre Support for Cisco based agents

Benefits

Secure SIP trunking Interop with Cisco TDM & H.323

gateways Reduced CC costs

Key E-SBC functions

Carrier-Genesys integration Re-invite suppression Link encryption

IP-PBX

IPSEC

CC MS

Private network

Regional site

Regional site

HQ

Case Study

SIP Trunk Provider

Distributed Manufacturer


Applications Consolidate distributed TDM

access network onto SIP trunks in central data center

Alcatel PBX Centralised fax server

Benefits Cost reduction Centralize and simplify

infrastructure

Key Acme Packet features High availability and stateful

failover Management of complex

routes Strong track record of

responsiveness

Regional offices Branch offices

Data centre

IP-PBX

IP/MPLS

Case Study

Energy Retailer

Acme Packet | www.acmepacket.com

PCI zone

44

Applications Centralised SIP trunking for

reduced cost Avaya Contact Centre Semafone for PCI Compliance

Benefits Reduced PCI compliance costs Improved redundancy Reduced complexity

Key features Centralised PCI compliance Telstra SIPConnect support UCID Generation

Regional site Regional site

SIP trunks

ACD IP-PBX

Compliance

Device

Private network

Case Study

Government Agency


Applications Lync for enhanced employee

communication and collaboration

SIP trunking for reduced cost

Benefits Session management for

Lync/NEC/CUCM interoperability

Centralised trunking reduces service provider costs

Key features Integrated E-SBC and session

management capability MS Lync UCOIP qualified Regional site Regional site

Private network

UC IP-PBX

Case Study

46

Additional Resources

• Blog Post: Accelerating Lync Deployments with Session Border Controllers

• Blog Post: How to get the most form your Lync Deployment • White Paper: Microsoft Lync Transforms Business

Communications

http://lphs.acmepacket.com/blog/bid/155386/Accelerating-Lync-Deployments-with-Session-Border-Controllers

http://lphs.acmepacket.com/blog/bid/155386/Accelerating-Lync-Deployments-with-Session-Border-Controllers

http://lphs.acmepacket.com/blog/bid/145042/How-to-get-the-most-value-from-your-Microsoft-Lync-UC-deployment

http://acmepacket.sites.hubspot.com/transforming-business-communications-using-microsoft-lync-whitepaper

http://acmepacket.sites.hubspot.com/transforming-business-communications-using-microsoft-lync-whitepaper

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