ung dung facebook cho doanh nghiep 2013
DESCRIPTION
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VNTRANSCRIPT
![Page 1: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/1.jpg)
Huynh Kim Tuoc
How your business will be better in a connected world
![Page 2: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/2.jpg)
AGENDA
1 Why Social Media
2 How to approach FacebookI Page – Best practicesII MediaIII Technology
![Page 3: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/3.jpg)
AGENDA
1 Why Social Media
![Page 4: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/4.jpg)
Wisdom of friends
![Page 5: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/5.jpg)
60% of jobs are found through friends
U.S. Department of Labor
![Page 6: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/6.jpg)
90% of people trust friends more than critics for music recommendations
Zune Study, 2008
![Page 7: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/7.jpg)
![Page 8: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/8.jpg)
• Power of friend - ComScore research shows that friends of fans typically represent a much larger set of consumers than a brand's fans - 81 times larger, on average, for the top 1000 brand pages.
• Influence - Ads with social context: 68% to remember seeing the ad, x2 to remember message of the ad, x4 likely to purchase (Nielsen)
• Targeting - According to a Nielsen OCR study,
1. narrow targeting (i.e. “women ages 18-34”) Facebook reaches its intended audience 90% of the time versus an online industry standard of 35% and an American Idol average of 11%.
2. broad targeting (i.e. “all women”), Facebook reaches its intended audience 95% of the time versus an online industry average of 72% of the time and an American Idol average of 55%.
![Page 9: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/9.jpg)
Technology is finally
catching up with human
behaviour
![Page 10: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/10.jpg)
hoursAverage hours per month
Source: Nielsen monthly time spent February 2011
6 hrs, 36 mins
1 hr, 19 mins
2 hrs, 10 mins
1 hr, 14 mins
1 hr, 15 mins
![Page 11: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/11.jpg)
AGENDA
2 How to approach FacebookI Page – Best practicesII MediaIII Technology
![Page 12: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/12.jpg)
Not just reach.
Not just clicks.BUILDING ESSENTIAL
CONNECTIONSTuoc likes Vietnam
![Page 13: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/13.jpg)
Pages Technology
Ads and Sponsored Stories
3 Step Building Blocks
![Page 14: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/14.jpg)
![Page 15: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/15.jpg)
![Page 16: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/16.jpg)
Page Insight - Who are your fans?
• Fans gender and age breakdown
• Also includes:• Top 20 countries where
your fans reside• Top 20 cities where your
fans reside• Top 20 languages your
fans speak
• Use this tab to ensure relevant content is being published to your fan base- ensure your publishing is targeted by language/location and push out local messaging to different cities
![Page 17: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/17.jpg)
Publishing top 10 best practices1. Post succinct content
– Posts between 100 and 250 characters (less than 3 lines of text)
– See about 60% more likes, comments and shares than posts greater than 250 characters.
![Page 18: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/18.jpg)
Publishing best practices2. Post photos and videos
– Rich media tends to draw attention more than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out.
– a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
![Page 19: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/19.jpg)
Publishing best practices3. Post regularly• Your fans will be more likely to
engage with your content if you remain top of mind. Only you can know.
• A grocery store might post two or three times a week when it receives new products.
• A restaurant might post every day to let his fans know what the daily special is.
![Page 20: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/20.jpg)
Publishing best practices4. Ask for your fans’ opinion• Your Page should a be a place
for conversations between you and your fans.
• Ask your fans questions.• Seek their input in your
decisions, and use your Page as a way to gather feedback about your products.
![Page 21: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/21.jpg)
Publishing best practices5. Ask questions using our Questions product• With our Questions product,
you can ask your fans for ideas and feedback about how to improve your
• business. Fans can agree with an existing answer with a single click, or add a different response. This is an easy way to gather insights.
![Page 22: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/22.jpg)
Publishing best practices6. Try posting “fill in the blank” posts• If you want to give your fans
a very simple way to engage with your post, ask them to finish your sentence.
• Fill-in-the-blank posts generate about 90% more engagement than the average post.
![Page 23: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/23.jpg)
Publishing best practices7. Give your fans access to exclusive information• As a reward for liking your
Page, give fans access to exclusive, behind-the-scenes information
• Announcing new products to fans on Facebook before anywhere else
• Early access to sales, or posting exclusive photos from events on your Page.
![Page 24: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/24.jpg)
Publishing best practices8. Reward your fans with deals and perks• Promote your existing deals via
your Page to offer specific deals or perks only to your fans.
• You can use your Page to distribute coupon codes, link to some of your promotions.
![Page 25: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/25.jpg)
Publishing best practices9. Be timely• Current events, holidays or news. • For example, we’ve found that
posts mentioning Independance Day near Sept 2nd generated about 90% more engagement than all posts published on that day.
Chúc mừng Quốc Khánh 2 tháng 9 !
![Page 26: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/26.jpg)
Publishing best practices10. Localize your posts if they’re only relevant to a specific audience• Products in specific
countries. • Use the geo-targeting
feature .
![Page 27: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/27.jpg)
Pages Technology
Ads and Sponsored
Stories
3 Step Building Blocks
![Page 28: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/28.jpg)
Marketplace - CPC
• Auction-based pricing• Fan acquisition• Drive actions• Off-site clicks• Transactions• Game installs• E-commerce sales• Kick-start fan base
![Page 29: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/29.jpg)
The evolution of our premium ad product
Poll ad
App ad
Commenting ad
Like ad
Standard ad
Event ad
Sponsored Story
![Page 30: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/30.jpg)
Ad OpportunitiesPages can create these types of posts:
1. Status Updates (text)
2. Photos
3. Videos
4. Links
5. Questions
6. Events
And these can be turned into Ads
![Page 31: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/31.jpg)
![Page 32: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/32.jpg)
![Page 33: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/33.jpg)
Pages Technology
Ads and Sponsored Stories
3 Step Building Blocks
![Page 34: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/34.jpg)
Technology to make your business more engaging: E Commerce
![Page 35: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/35.jpg)
Sample Facebook apps in Viet Nam
![Page 36: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/36.jpg)
Sample of Facebook store app in Viet Nam
![Page 37: Ung dung Facebook cho doanh nghiep 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061208/5485bf13b47959e70c8b4ee5/html5/thumbnails/37.jpg)
Thank you
And that is how your business will be better in a connected world !
Huynh Kim Tuoc