unearthing value of ip

8/7/2019 Unearthing Value of IP

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UNEARTHING VALUE OF IP

By

Dr. Kalyan C. [email protected]

www.brainleague.comBlog: www.sinapseblog.com


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Value of IP?


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??? ...

Potential?

Have?

Protecting?

Utilizing?

Managing Risk?

Unearthing Value of IP 3


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Unearthing IP

Directing

Creating

Excavating Protecting

Utilizing

Risk Mitigation

IP Audits in India



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IP Audit

Purpose

Strategize Invention/Creation

Increase IP Numbers

Create IP Asset Inventory IP Protection Verification

Assess Value of IP

Process Review

Optimal Utilization Acquisition or Licensing

Enforce and Defend

Risk Mitigation



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Audit Process

Review of Business Goals

Document Review

Public Research Interviews



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Result

Asset Inventory

Process Recommendations

Risk Mitigation Plan Variable - Based on objective



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Experts

IP Expert with Technology Specialization

IP Expert withh legal background

IP Expert with Business Background


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Case Examples


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Case Example 1

X - Leading cable manufacturer

Markets - USA, Europe, China, Japan and so

on. Patent Infringement suit - USA and Europe

Sales reduce by thirty percent

What do you think the company did?



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Case Example 1

Stopped selling in USA and Europe

Aggressive patent filing

Infringement analysis Another law suit in three years

What do you think the company did now?



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Case Example 1

IP Audit

Policy and Process set up Objective based patent filing

Risk mitigation process

Results



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Case Example 2

Large Public Sector Undertaking

Only manufacturer of electronic goods

Many patent filings Process driven but not clear about IP

Enough market in India

Competition begins

What do you think the company did?



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Case Example 2

Focus on IP

Establish risk free environment

IP Audit Policy/Process Review

Integrate IP processes

Build portfolio



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Case Example 3

Leading Technology Institute

Many inventions - Few patent filings

Very few commercialized Government stakes interest

New Director

Solution?



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Case Example 3

IP Audit

Policy Recommendations Filing process

Agreement process



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Case Example 4

Leading Telecom Company

Inventive but no invention disclosures

Value of IP and Licensing - Low Role in standards

Approach?



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Case Example 4

IP Audit

Inventor Incentive Mechanism

IP Training Increase in ID Forms by ten fold

Patent filings and Licenses increase



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Case Example 5

Pharma Company

Innovator company

Headquartered in Europe

IP Strategy from HQ

Very Few filings

Set up IP Strategy for India

Approach?



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Case Example 5

IP Audit

Policy/Process

Cell set up Training

Increase in IP from India

Strategy for India



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Case Example 6

Software Company

SoftwareServices

Top players in India Open Source Violation

Customer Indemnity

Solution?



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Case Example 6

IP Audit

OSS Policy/Process

In-house IP Dept. IP Filings

Risk Mitigation measures



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Process Audit

IP Hygiene and Culture;

Excavation Process

Protection Process

Ownership

IP documentation Process Employee Incentives IP Inventory and Portfolio

Management;

IP Agreements;

Strategic IP alliances; Utilization of IP

Risk Assessment



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Review Audit

Implementation of Recommendations

Policy/Process Framework

Protection/Portfolio Management Risk Management



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THANK YOU.

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