une vie de chat (a cat in paris) by jean-loup felicioli & alain gagnol (french release: 15th...
TRANSCRIPT
Une Vie de chat (A cat in Paris) by Jean-Loup Felicioli & Alain Gagnol (French release: 15th december 2010)
Actual poster project
Strengths ▲• A strong and original narrative and visual
universe• The two auteurs are well-known in the world of
animation as well as in thriller litterature• Very few young public oriented animated
features deal with a thriller universe• Attractive french voice casting : Dominique Blanc,
Bruno Salomone, Jean Benguigui, Bernadette Lafont • Already on the web via Facebook
http://www.facebook.com/pages/Une-Vie-de-chat/110858428933459
And on Folimage’s bloghttp://folimage.over-blog.com/categorie-10935730.html
Weaknesses ▼• A very competitive period with movies
such as: Harry Potter, Megamind, Chimpanzés 2 or Narnia 3: all of them in 3D ! But there will be also 2D movies: Le Marchand de sable or L’Apprenti du père Noël !
• Non realistic original drawing can be a brake.
Website with the CRDP of Lyon(Regional Centre of Educational Documentation)
• The movieExcerpts & trailer + usual downloads (Press-Book, pictures…)
• The visual universeWorking documents (storyboard, decors, characters...)
• Sound universeVideo modules of the actors’ recordings, sound effects, music...
• Educational documents to downloadFor secondary school (11-12 years old kids) mainly in French, cinema, fine-arts and for younger kids, documents for artistical education and image education purpose.
Work with the AFCAE (French association of art-house theaters) started in November 2009
• The 20 first minutes of the movie where shown during AFCAE’s Young Public national meeting which gathered 250 professionals in Valence.
• Folimage sent a flip-book as wish card presenting the movie to all the art-house theaters
• The film as the be positionned in the booker’s mind as soon as possible as THE ONLY movie adapted to schools’ screenings in December 2011.
Work with the AFCAE
• A game was organized to permit the professionals who attended to give their opinion on the 3 different posters proposed… In the end, something different was chosen!!
Festivals – Previews
• Annecy 2010 :
conference of the 2 directors
• Many previews during the early november holidays : Ciné-jeunes Festival in the Aisne, national animation day (october), Mon 1er festival à Paris, Toiles des gônes in the region of lyon…
Pre-release of the movie in the department of the Drôme (26)
► By Folimage (on site exposition, meetings, promoting the film’s universe in the city…)
► By the Conseil général of the Drôme and the municipalities of Valence and Bourg les V.
► By a local radio partner France Bleu
► In the movie theaters (approximately 20) as well of on the « Ecrans de la Drôme » (regional association)
1st elements on the French release – Christmas 2010
• Target: children - famillies• Around150 copies• The movie will be positionned as « the other christmas
feature »• Partners already found and involved : AFCAE, CRDP
Lyon, Radio France bleu, Milan Jeunesse, Région Rhône Alpes…
The End !