Underwriting Revenue Preserving & Getting More

Jim Taszarek, PresidentKirk Nelson, CRMC, VP Sales and Marketing

Market Spending on Radio

Phoenix Market 15

Forecastedin 2007

Forecastedin 2009

2008 $298,700 $241,700

2009 $312,200 $215,100

2010 $327,800 $206,500

Source: BIA Advisory Services 2007, 2009, (000’s)Source: BIA Advisory Services 2007, 2009, (000’s)

Content Consumption2009 2015

mobilestreamingHDweb

90% Broadcas

t

70% Broadcas

t

Underwriting Revenue

• Preserving– Great at the basics

• Getting More– Work across departments– Build LOCAL new media revenue

opportunities

Preserving Underwriting Revenue• Great at the Basics

– People– Inventory– Public Broadcasting Categories

Back to Basics

• People – 7 Behaviors1. Customer Service2. Self Management3. Written Communications4. Persuasion5. Interpersonal Skills6. Goal Orientation7. Presenting

Back to Basics

• Significant Key Category Initiatives– Education– Performance (Ballet, Music, Theater)– Healthcare/Medical

• Opportunity categories include:– Banks– Food Service/Restaurants – Retail – Financial/Investment/Retirement Planning– Law Firms/Legal– Community Service Organizations– Government/Public Utilities

Getting More

• Working across departments– Member Card

• New content delivery platforms– Underwriting & membership

represented – Accepting new sponsorship

opportunities– Constant evolution

Member Card

KISS FM

• Describes player

NPR Website

• 300 X 250

Preserving Summary

• Back to Basics– People– Inventory– Public Broadcasting Categories

Getting More Summary

• Working across departments– Member Card

• New content delivery platforms– Underwriting & membership

represented – Accepting new sponsorship

opportunities– Constant evolution