understanding the networked nonprofit
DESCRIPTION
Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.TRANSCRIPT
Beth Kanter, CEO Zoetica Craigslist Bootcamp, August 2010
Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities
Beth Kanterhttp://www.bethkanter.org
Let’s Get Social!
Hashtag: #netnonWiki: http: //networkednonprofit.wikispaces.comBook on Amazon: http://bit.ly/networkednp
Photo by Franie
Share Pairs
Introduce yourselves and your organizationsHow are you currently using social media?
The Networked Nonprofit
The Books in p
The Books in p
What is a Networked Nonprofit?
Why become a Networked Nonprofit?
Complex social problems that outpace the capacity of any individual organization
Photo by squeakymarmot
Source: David Armano The Micro-Sociology of Networks
In a networked world, nonprofits need to work less like this
And more like this ….
With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
Some nonprofits are born networked nonprofits, it is in their DNA ….
Social Culture: Not Afraid of Letting Go Control
Other nonprofits make that transition more slowly
The Networked Nonprofit
BE DO
Understand Networks Work with Crowds
Create Social Culture Learning Loops
Listen, Engage, and Build Relationships
Friending to Funding
Trust Through Transparency Governing through Networks
Simplicity
• Social Culture• Transparency• Simplicity
Three Themes and Some Nuts and Bolts ….
Uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
Theme 1: Social Culture
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and resources
Suffering from information overload already, this will cause more
The Black Smoke Monster on LOST
Leaders Experience Personal Use
Describe results versus tools
Making Social A Cultural Norm ….
Codifying A Social Culture: Policy• Encouragement and support
• Why policy is needed• Cases when it will be used,
distributed• Oversight, notifications, and
legal implications
• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common
sense
• Best practices• Tone• Expertise• Respect• Quality
• Additional resources• Training• Operational Guidelines• Escalation
• Policy examples available at wiki.altimetergroup.com
Source: Charlene Li, Altimeter Group
Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
Testing the policies: Refining, Educating
Don’t moon anyone with a camera, unless you hide your face ….
#Squirrel!
Your organization has a social culture if ….
Treats skepticism as a conversation starter, not stopperLeaders understand the power behind the toolsLeaders are open to reverse mentoring if neededDescribe resultsSocial is the cultural normTry it and fix it approachValue learningSocial media policy is not just a piece of paper
Reflection:How social is your organization’s culture?
Somewhere in between?
VER
YN
OT
AT A
LL
Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals
Theme 2: Transparency
The Nonprofit Fortress
Transactionals
TransparentSponges
Do we have to share everything?
Photo by Steve Scott
Share Pairs: If the default was open, what would you close?
You want me to start
Tweeting too?
Simplicity: From scarcity to abundance …
You have too much to do because you do too much
Leverage your networks ..
Share Pair: What could you do less of?
Who is going to do the work?
Free• Intern• Volunteer• Fans
Integrated• Tasks in Job
Staff• Full-Time• Part-Time
We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.
Don’t do this to your intern ….
The perfect intern might be already be in your network
ADOLAS
How many are hands-on with social media?
How many manage someone who is doing the work?
Oh Look, A Squirrel!
• Monitor RSS
9:00•
Content Creation
9:30•
10:00
• Review Analytics
10:15
What are the surefire ways to waste time with social media?
How To Waste Your Time With Social Media
Subscribe to too many blogsRead every tweet, Facebook Post and Status UpdateSetting up profiles on very social network known to mankindChecking your social media every 5 minutesFollowing or Friending too many people who are not part of your communityPosting repeat messages
#Squirrel! Photo by Craig Newmark
Reflection
Book Raffle: Write on index card include your name and email addressShare PairPopcorn
The Networked Nonprofit
Book Signing12:15
Beth Kanterhttp://www.bethkanter.org