understanding the interior of a store

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EBS CUnderstanding the Interior of a store Freshness burger by Rishi

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  • 1. Freshness Burger Popular burger chain in Japan.

2. Two observations

  • The booth seats are always cozy.
  • A person commented that the place was more like a caf than a fast food restaurant.

3. Attraction Type

  • I think that the store is trying to attract people who want to try something different or people who do want to suffer queue hassle.

4. Do you think the retailer will be successful in attracting customers?

      • Yes

5. Reason far answer in previous slide:

  • Great quality products such as the Heinz Chilli Sauce is used.

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