Freshness Burger

Popular burger chain in Japan.

Two observationsTwo observations

• The booth seats are always cozy.The booth seats are always cozy.• A person commented that the place A person commented that the place

was more like a café than a fast food was more like a café than a fast food restaurant.restaurant.

Attraction TypeAttraction Type

• I think that the store is trying to attract I think that the store is trying to attract people who want to try something different people who want to try something different or people who do want to suffer queue or people who do want to suffer queue hassle.hassle.

Do you think the retailer will be successful in attracting

customers?

YesYes

Reason far answer in previous slide:

• Great quality products such as the Heinz Chilli Sauce is used.