understanding the icarus flight of flappy bird
DESCRIPTION
Many think FlappyBird was a fluke. Something Dong Nguyen came up with on the fly. In actuality, Nguyen, leveraged well known best practices and game psychology to create a blockbuster.TRANSCRIPT
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Lessons from a Phenomenon Ramya Gogineni
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50 million downloads$50k/day ad revenue
Top spot in both Android and iPhone app stores for
free apps.
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How the [explicative] did Flappy Bird become so successful?
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The Best Artists Steal
Picasso
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Don’t falsely conflate disruptive
innovation with technically radical
innovation. Venkatesh Rao
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Radio, Walkman, Internet, Napster, Ipod
Braun T3 Pocket Radio 1958 Apple iPod 2001Sony Walkman 1979
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Cash Only No More: Sell Anywhere
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Understand the Problem, Understand the User
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The Art of Game Design
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No story
Game mechanics are difficult but simple
Game is perfectly suited to the technology at hand
Aesthetics are pleasing
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Resonance: Stand for something bigger, something that touches your customers deeply
The Art of Game Design
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“The hardest part is you have to make something different to make any sense. I’m trying to make something different.” Nguyen Ha Dong
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Say no more than you say yes
Steve Jobs
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Millennials prefer a boost to self-esteem over sex, food, drinking, and pretty much any other pleasurable outlet – Journal of Personality
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“the first guy through the wall – it always gets bloody, always”
Moneyball