Understanding the Growth - Global

By – Mithu deb

S&P 500 in 1957 (year 1 for the index) S&P 500 in 2010 (year 54 for the index)

Of the 500 S&P companies in 1957, only 14% remain on the 2010 S&P 500 list

The ability to manage fundamental change is key to growth - history shows that failure rates are extremely high

Source: S&P Guide 2010 and S&P Library for 1957 data

Innovation as an Enabler of Growth

3

Brief

CampaignPlanning

User Demand Analysis

Usability Study

AuditImplement

Observation &

Refinement

Reporting

Status Meetings

Establish the campaign objectives and metrics for success

Cross channel strategy meetings to ensure integrated planning approach

Analyse user demand, seasonality trends, competitive benchmarking and combine with forecast tools

Conduct Visibility, Content & Reputation audits and provide

detailed recommendations

Provide implementation guidance & hand hold throughout process

Observe changes to rankings and traffic levels and refine strategy. Use analytics to understand new

user’s intent

Update Rankings Report & Campaign

Objectives Report and feed insight back

into strategy

Regular calls and status meetings with client to

ensure a partnership approach

Analyse user experience, usability and conversion path analysis and feed into audit. Gain further insight by deep diving into Analytics

Refine your SEM capability!!

Source:

Thank You !!