Jenny Reid Director

Fill in The Gaps: Understanding the ethics

of every generation

Key Drivers of Corporate Ethics

Cor

pora

te E

thic

s Accountability

Responsibility

Integrity

Generation Gap Values

• Age • Morals • Work Principles

Is everyone on the same page?

Hiring = risk & reward Do you consider the generational differences?

The value chain

Millennials and Born Frees

•  Born 1946 -1964, •  Largest part of the

workplace •  Results-driven •  Work long hours •  Quality work •  Believe seniority =

respect

Baby boomers

•  Place company before individual

•  Suspicious of new ideas

•  Believe traditional values are disintegrating. This could cause internal conflict.

Baby boomers

•  “Real” people

•  Personal Freedom

•  Patriotism

•  Integrity

•  Justice for All

•  Optimism

•  Savvy

Baby boomers Values

•  Acknowledge hard work

•  Acknowledge contribution.

•  Prestige is important to this group.

Baby boomers

•  Born 1965 -1980 •  Strive for balance •  Believes in working

smart, not hard. •  Needing structure and

direction •  Test authority. •  Diverse and adaptable •  Do not fear change but

may be slow to embrace it.

Generation X

•  Lack of organisational loyalty, could present as slackness or demotivation.

•  High levels of education -if they decide to devise a scheme, they’ll know the best way to hide it from you.

Generation X

•  Don’t expect blind loyalty •  Ensure on-going training

•  Advancement needs to be a HR priority.

Generation X

•  Relationships

•  Fun

•  Experience

•  Freedom

•  Family

Generation X Values

•  Born 1981 -2000

•  Most individualistic & ambitious generation.

•  Tech-savvy

•  Entrepreneurial flair

•  May view work as a way to fill in time before the next weekend.

Generation Y (Millenials)

•  Don’t want to be in one job forever - by 2020 40% of global workforce will be contractors

•  Switch jobs 6.3 times between 18 & 25

•  10% consider current job part of their career

•  Need a flexible & mobile work environment

Generation Y (Millenials)

•  Family & Relationships •  Genuine matters –

nothing phony •  Optimistic •  Embrace change •  Advocates for the

environment & social justice

•  Teamwork & balance •  Spiritual

Generation Y Values

•  Understand the mind-set of a generation

•  Understand expectations of employees.

•  Understand what risks different generations pose Manage these risks effectively.

Generation Y (Millenials)