understanding the digital commuter etienne chevreau
TRANSCRIPT
www.thalesgroup.comOPEN
Understanding the digital commuter - Smart mobility
REVENUE COLLECTION SYSTEMS
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The world moves and urbanizes
Today……50% of earth’s 7 billion people live in cities
205070% of 9 billion people will live in cities
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Multiple needs for multiple cities … but the same stakes
▌ Plan, organize & finance the master plans
Define sustainable “mobility solutions”
And execute according to plans !
Mobility Security
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The digital – a fundamental change
▌ Access to huge data
IoT is coming – 45 billion objects in 2020 (**)
▌ Access to innovative technologies
New computing capacity with the Cloud
New tools with Big Data
▌ Change of roles
The citizen has access to more data
He becomes actor, share and participate
▌ Critical stakes are rising
Privacy & Cyber security
How to align Open Data with City governance ? (**)
In
tern
et
: P
rosp
ec
tive
2030 –
No
te d
’an
aly
se 0
6/2
013 –
n°0
2
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National and urban security
▌ What we do
Provide governments and cities with the solutions they need to prevent and respond effectively to all types of threats: crime, terrorism, natural disasters, industrial accidents, etc.
▌ Benefits
Improved operational efficiency
Constant adaptation to new forms of crime and
terrorism
Closer inter-agency coordination and citizen engagement
Better crisis management
Complete control of information security
From Mexico to Singapore: the world's most advanced
urban security systems
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Smart Mobility by Thales
▌ Favor traveler’s transport demand
Intemodality
Easy ticketing
Information anywhere, anytime
Interactivity
▌ Optimize transport resources
Intermodal management
Shared transport promotion
Quality of service
▌ With Mobility Data Analytics
Trip visualization, waiting time analysis, fare policies
7OPEN
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What are customer’s expectations regarding fare collection ?
What could make the journey easier?
Less queuing: 84%
Self-service ticketing: 82%
24-hour services: 81%
88%want to
save time
What motivates people
in ticketless travel ?92%
welcome
ticketless
travel
52%would
pay
more
78%expect to
buy ticket
on mobile
for technologicalimprovements
76% believe that a
ticketless system would
encourage car users to start using public transports
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Today’s innovative technologies landscape
Should those technologies converge or not?
Direct payment
at turnstilesB a r C o d e
Guidance
Passenger info
Online ticket sales
while in the industry they are still
independent initiatives
NFC & Smart tags
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How to favor traveler’s transport demand ?
▌ Which solution for Paul, David & Mary ?
Name: MaryBorn in London40 year oldLives in MadridTravels a lot for business
Name: DavidBorn in Dubai70 year oldLives in DubaiRegular userFootball fan !
Name: PaulBorn in Dubai30 year oldLives and works in Dubai
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Name of the company/ Template : 87204467-DOC-GRP-EN-002
For David
▌ Expectations
Would like to avoid queuing
Reloading his transit card should be
quicker and possible everywhere 24/7
Would like to go easy to the football
stadium when he buys a match ticket
▌ Solutions
Web sales, retail sales, add value
machines
Fast & safe validation with auto-topup
Extended intermodality with bundle tickets
Name: DavidBorn in Dubai70 year oldLives in DubaiRegular userFootball fan !
11OPEN
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Th
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TranscityTM Select: Multi-channel sales
▌ Single architecture for all sales
channels
Simplified MMI management/change
Easy change of fare rule
Easy integration of new sales channels
No complexity at front-end device
No change to existing AFC back-
office interfaces
Web oriented architecture
Fully modular and scalable
Cloud-ready solution
Sales engine
Retail
TOMTOM TVM MobileWeb
AFC
back office
12OPEN
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Name of the company/ Template : 87204467-DOC-GRP-EN-002
TranscityTM – Extended intermodality, Park, Bike and Ride !
Enter the car parkwith the smart card
Enter the station and take the train
At the end of the dayReload if needed
Pay with the smart cardand exit the car park
13OPEN
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TranscityTM – Bundle tickets with barcodes
▌ At a single point of validationAny barcode type
On any media
14OPEN
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For Mary
▌ Expectations
Would like to avoid cash when possible
Would like to avoid worrying about local
fare policy
Would like to go straight to the meeting
point without buying a specific ticket and
queuing at the gate…
▌ Solutions
Contactless bank card at every gate &
validator
More services anytime
Name: MaryBorn in London40 year oldLives in MadridTravels a lot for business
15OPEN
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TranscityTM UP – EMV in Transit
▌ Sales process
No sale process for occasional users
Regular users able to buy products over the
internet or front office
Prepaid Immediately available as created in
the card context.
▌ Validation process
Directly at the gate or the validator
16OPEN
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TranscityTM UP – A new media: mobile payment
▌ What is mobile payment
In simple terms, using your smartphone
like a contactless bank card to pay
▌ Previous attempts
In general, SIM-based NFC and Google
wallet attempts did not take off
▌ Apple Pay triggered acceptance, now
Phone manufacturers: Apple, Samsung
Platform providers: Google, Microsoft,
Apple (again)
All support NFC, but Samsung support
MST too
40% of smartphone
users ready to make mobile
payment (UK, 2015)
17OPEN
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TranscityTM Select PS600 – More services anytime
▌ User-centric design
Introduction of modern selection approach with 2 wide touchscreen display
Friendly look & feel
A machine easy to use by all
▌ Multifunctional and self-service…
Purchasing Single Journey ticket or loyalty cards
Enquiring
Adding value
Handling malfunctions
…
▌ … with remote assistance through real-time video and audio connection
to call center
18OPEN
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For Paul
▌ Expectations
Would like to use his phone as much as
possible
Would like to get all info in real time,
everyday, everywhere
▌ Solutions
Mtopup for daily commuting
Mobile Ticketing with trip planner, info …
Name: PaulBorn in Dubai30 year oldLives and works in Dubai
19OPEN
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TranscityTM Select – Mobile TopUp as a Service
▌ Key points
A TVM in everyone’s pocket
The Sales and Services server features interfaces identical to those of a TVM
No hardware retrofit on existing system
No need of Mobile Network Operator (MNO), CSC still necessary
Currently available on Android
20OPEN
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TranscityTM – Mobile Ticketing as a service
▌ Key points
Unique (patented) secure solution
Multi mobile platforms solution
(Apple, Android)
Multi technology (textual, HCE)
Wide payment options
Extensible to complete customer
services (trip planning, real time
information…)
21OPEN
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The next step: extended intermodality & interactivity
▌ Intermodal trip planner with new usages
Bike & Ride, Park & Ride
Self service Bikes or Cars
Car sharing
…
▌ Combined trip planner
Taking the fare policy as a criteria
Delivering tickets according to plan
▌ Interactivity
Trip tracking
Claim management
Creating a traveler’s community starting from ticketing service
offering intermodal travelsin line with transport policies
providing key usage datator a smarter mobility:
my seamless travel
22OPEN
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The next step: BLE Fast Track
▌ Key elements
Add a Fast Track lane to any fare line with clear signage
Fast Track users hold a Mobile Ticket on their phone through a
mobile phone app
While approaching, the gate opens, if any
The phone pops-up the event
▌ Project background
Concept awarded by RSSB
2-year R&D project leading to proof of concept
23OPEN
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Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
Smart Mobility by Thales
▌ Favor traveler’s transport demand
Intemodality
Easy ticketing
Information anywhere, anytime
Interactivity
▌ Optimize transport resources
Intermodal management
Shared transport promotion
Quality of service
▌ With Mobility Data Analytics
Trip visualization, waiting time analysis, fare policies
24OPEN
This
do
cu
me
nt
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Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
Smart Mobility Data Analytics
▌ Benefits
Automatic tool with full network
and time scale coverage compare
to consultancy
An user-friendly visualized HMI
Scientific methodology of metrics
calculation
Generation of new add value from
ticketing data
Offer operators and transport
authorities capabilities to
- Understand and analyze mobility dynamics
- Measure and improve the quality of service(long term planning)
Since 2011, 8 patents + 15 international publications
25OPEN
This
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ma
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01
5 A
ll rig
hts
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serv
ed
.
Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
Smart Mobility Data Analytics: Thales Experience
Travelers Behaviors Atypicities Trajectory Networks Traffic Prediction
Oslo(Norway,
Transport
Operation)
Passenger behaviorcluster
Analyse passenger flow
Toronto(Presto:
bus, tram,
train)
- Identify passengers’ behaviors- Define classification of passengers- Fraud analytics
Analyse passenger flow
Simulation of external event impact
Paris(STIF)
Behavioral analysis of travelers habits
Detect atypical event
Analyse passengeflow
HK MTR
Three main metrics-Train occupancy-Platform crowding-Passenger left behind
26OPEN
This
do
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me
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ma
y n
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be
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pro
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an
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of
Tha
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Th
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s2
01
5 A
ll rig
hts
re
serv
ed
.
Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
MTR – Train Occupancy & Platform Crowding Analytics for MTR Network
▌ HMI Examples
Train occupancy
Transaction distribution
Waiting time of Admiralty station
27OPEN
This
do
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ma
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be
re
pro
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of
Tha
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Th
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01
5 A
ll rig
hts
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serv
ed
.
Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
Smart Mobility by Thales
▌ Favor traveler’s transport demand
Intemodality
Easy ticketing
Information anywhere, anytime
Interactivity
▌ Optimize transport resources
Intermodal management
Shared transport promotion
Quality of service
▌ With Mobility Data Analytics
Trip visualization, waiting time analysis, fare policies
28OPEN
This
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pa
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writt
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co
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of
Tha
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-©
Th
ale
s2
01
5 A
ll rig
hts
re
serv
ed
.
Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
In line with urban transport plans
▌ Performances
Reducing travel time
Targetting larger population
Getting better quality of services
▌ Carbon footprint reduction
Favoring modal shift
Reducing traffic congestion
Promoting shared services
▌ Urban attractiveness
Better knowing traveller’s usage
Measuring impacts
Tailoring investments to the needs
▌ Security
Data to serve the city policy, only
Ensuring traveller’s privacy
With compliance to existing standards
And secured by Thales
29OPEN
This
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writt
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co
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of
Tha
les
-©
Th
ale
s2
01
5 A
ll rig
hts
re
serv
ed
.
Ref number- date
Name of the company/ Template : 87204467-DOC-GRP-EN-002
Questions ?
▌ Etienne CHEVREAU
Head of Marketing – Revenue
Collection Systems
Cell: +33 607 524 694
▌ or email to
▌ or visit our booth K34