UNDERSTANDING THE CUSTOMER’S SERVICE JOURNEY

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“Your most unhappy customers are

your greatest source of learning.”

-Bill Gates

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The Customer’s Service

Experience is on of the most

important components in the

Customer Journey.

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of customers say they view customer service as the

true test of how much a company values them.

2015 Aspect Consumer Experience Survey

76%In fact,

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THERE ARE 4 KEY COMPONENTS

OF THE SERVICE JOURNEY

DIFFERENCES ELEMENTS RELEVANCE OUTCOMES

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