understanding (non-)adoption of ca: contributions from social psychology freddy van hulst helena...
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Understanding (non-)adoption of CA:
contributions from Social Psychology
Freddy van HulstHelena Posthumus
1ACCA 03-2014
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Contents
• The role of adoption studiesAgricultural Capabilities
• MethodologyReasoned action approach
• Results and discussionCA in Kenya
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The role of adoption studies
Tittonel et al. 2012
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Agricultural capabilities
Understand farmers’ decisions
Agricultural capabilities
Window of opportunities
Realized farming system
CA or something else
Innovation diffusion
Economic constraints
Adopter perception
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MethodologySocial psychology
Willing
Stimulated
Capable
Reasoned action approach
•Ploughing•Direct Planting•Spraying Herbicides •Shallow Weeding
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Methodology
(future) IntentionVery unlikely
PossibleVery
likely
AttitudeVery foolish
NeutralVery wise
Important others think
I should not plough
They have no opinion
I should plough
Important others plough
Very few ModeratelyVery
many
Control: ploughing is
Very difficult
AverageVery easy
...on your land, in the long rain season 2014:
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Methodology
FFS members
Non-FFS members
CropsMaize
/beansPotatoes
Sample4 FFS (n=32)
Non-FFS(n=62)
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Results and discussion
FFS members
Non-FFS members
*******ns***
*** = p<0.001, * = p<0.05; ns = not significant.
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Results and discussion
FFS members
Non-FFS members
*** = p<0.001, ** = p<0.01
**************
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Results and discussion
• Weed control:
• Social norms: – Neutral social independence– FFS members experience some group
pressure
Attitude Perceived control
Spraying Herbicides
FFS ++ ++
Non-FFS +/- +
Shallow weeding
FFS ++ ++
Non-FFS +/- -
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Conclusions
• Adoption of CAWillingness, capability and social acceptance explain intention of performing specific CA actions.
• Training and learning is keyIt influences both perceived control and attitudes.
• Respect farmers’ social independence• Link with actual adoption?
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Understanding (non-)adoption of CA:
contributions from Social Psychology
Freddy van HulstHelena Posthumus
Thank you!
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FFS members
Non-FFS members
*** = p<0.001, ** = p<0.01, * = p<0.05; ns = not significant.
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Literature• Social Psychology, the Reasoned Action Approach
Fishbein, Martin, and Icek Ajzen. 2010. Predicting and Changing Behavior; the Reasoned Action Approach. New York: Taylor & Francis Group.
• Targeting technology, and innovation systems:
Tittonell, Pablo, E. Scopel, N. Andrieu, H. Posthumus, P. Mapfumo, M. Corbeels, G.E. van Halsema, et al. 2012. “Agroecology-based Aggradation-conservation Agriculture (ABACO): Targeting Innovations to Combat Soil Degradation and Food Insecurity in Semi-arid Africa.” Field Crops Research 132 (June): 168–174. doi:10.1016/j.fcr.2011.12.011.