understanding microsoft partner programs for designers, developers, and agencies
DESCRIPTION
Come learn about the partner programs that Microsoft has to offer designers, developers, and agencies to help more quickly grow their businesses. Hear how any size organization, ranging from small startups to large international companies, can benefit from Microsoft Partner Programs.TRANSCRIPT
Understanding Microsoft Partner Programs for Designers, Developers,
and AgenciesBill Vlandis / Håkan SöderbomMicrosoft Corporation
Understanding Microsoft’s ProgramsAgenda
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Microsoft Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
Microsoft Partner Program“Microsoft…with the largest and one of the oldest channel programs in the business…topped the list of vendors driving partner profitability. Nearly 65 percent of the VAR Business 500 said the software giant helps improve their bottom lines.” (Profit driving vendor partners, CRN.com, June 11 2007)
Certified
Registered
CDS compete
ncy
for Web
Development
Action Pa
ck w
ith
Web Solutions
Toolki
t
The OFFICIAL
MICROSOFT
PROGRAM for
PARTNERS
Target Audience
Microsoft Partner Program
Benefits
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Next Steps• Go to www.partner.microsoft.com/web
Products and Tools
Market Support
Partner Ecosyste
m
Product Training
Business Training
Technical Support
Microsoft Partner Program
Benefits
• Campaigns• Solution Profiler• S & M Collateral
Market Support
Solution ProfilerBecome part of a large online referral community for prospective customers
Campaigns• Leverage Campaign Materials• Align to customer campaigns
Next Steps• Go to www.partner.microsoft.com/web
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Microsoft Partner Program
Benefits
Products and Tools
Action Pack• $’000’s worth of software• UD$299 per year!
MAPS includes:• Desktop software
• Servers
Web Solution Toolkit…no additional cost. Contains:• Visual Studio Standard 2008• Expression Studio
Next Steps• Go to www.partner.microsoft.com/web
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Microsoft Partner Program
Benefits
• S & M Training• Whitepapers• ROI Guidance
Online ROI Training• How to define ROI?• Why is it important to your clients?
S&M Training and Resources• Marketing for Leads Guide• Partner Insights and Sales Resources• Expert columns• Marketing Training
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Business Training
Measuring Success
E-Commerce - Effect on improving the Start Trial Sign-Up
Next Steps• Go to www.partner.microsoft.com/web
Microsoft Partner Program
Benefits
• Channel Builder• MS Events• Find a Partner
Channel Builder• By Solution• By Opportunities• By Partner Type
Solutions Directory• Search for other partner solutions from: - BI Partners - Small and Large SI’s - Infra Partners- Mobility Partners
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Partner Ecosyste
m
Next Steps• Go to www.partner.microsoft.com/web
Microsoft Partner Program
BenefitsStaffed Community Newsgroups
Business Critical Phone Support
8 hr SLA Managed Newsgroup launching 21 April 08
Online Self Help• MSPP Support extended to all Dev & Design tools• Comprehensive Online Knowledge Base • Technet online• MSDN online
Requirements• $0 cost• Online registration which includes individual and company profile
• Yearly re-profiling requirement
Technical Support
Next Steps• Go to www.partner.microsoft.com/web
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Breadth Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
Mercury
…Agencies, primarily early adopters of
UX/Design technologies.
Bill
Design and development benefits
for…
Mercury
Benefits•Expression Studio •Local Instructor Led Workshops (40 events, subject to availability) & Online Training
•Demos/Samples/Access to ‘How-to Content’
•Free Design & Web Developer Support
•Stay connected to the latest software and the latest content
Requirements
•Invitation Only
•Participate via Field User Experience Evangelists
Next StepsVisit http://mercury.visitmix.com/ Request membership: “Mercury Program Information” Form
Bill
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Microsoft Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
About xxx agenciesThree levels of membership
“Silverlight Partner Initiative”
ISVs/IHVs(Encoding,
Editing)
Service Providers(CDNs, ASPs, Syndication, Advertising,
DRM)
Agencies(Design,
Development)
Standard Alliance Premier
Marketing, technical
and deployment
benefits for…
"Silverlight Partner Initiative"Benefits
Standard Alliance Premier .
Partner directory
Secure partner portal
Training
Microsoft press releases
Microsoft quotes
Showcase your customers
Microsoft Silverlight mixers
Microsoft Silverlight partner event
Trade-show activity
Third-party case studies
Training at your office
Early Adopter Program (EAP)
MSFT executive quotes
Business development
contact
“Powered by Microsoft
Silverlight” logo
"Silverlight Partner Initiative"Benefits
Standard Alliance Premier .
Partner directory
Secure partner portal
Training
Microsoft press releases
Microsoft quotes
Showcase your customers
Microsoft Silverlight mixers
Microsoft Silverlight partner event
Trade-show activity
Third-party case studies
Training at your office
Early Adopter Program (EAP)
MSFT executive quotes
Business development
contact
“Powered by Microsoft
Silverlight” logo
"Silverlight Partner Initiative"Benefits
Standard Alliance Premier .
Partner directory
Secure partner portal
Training
Microsoft press releases
Microsoft quotes
Showcase your customers
Microsoft Silverlight mixers
Microsoft Silverlight partner event
Trade-show activity
Third-party case studies
Training at your office
Early Adopter Program (EAP)
MSFT executive quotes
Business development
contact
“Powered by Microsoft
Silverlight” logo
(mos
tly)
Sel
f se
rvic
e
(mos
tly)
Pro
active
"Silverlight Partner Initiative"Requirements
Standard Alliance Premier .
1 new customer each year
Create Microsoft Silverlight-based landing page on your company web site
10 new customers each year
30 new customers each year
Feature “Powered by Microsoft Silverlight” logo on your company web site Silverlight landing page
Feature Microsoft Silverlight-based video and/or customer testimonial on your web site
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Microsoft Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
Artists in Residency (AiR)
10 partners teamsInvitation only
One designer One developer
Rigorous, 10-day deep-diveExpression & Silverlight
real-world lab environmentcovering
design and development...
…for Agencies driving business and leading with
Silverlight
Barbara
Artists in Residency (AiR)
Benefits Access to pre-release bits Training delivered by product team members Personalized technical support, including
Microsoft mentors Opportunity to deliver real-world application that
is marketed by Microsoft Provide actionable feedback to product teams Superb infrastructure: Team offices, laptops, 24/7
lab access, catered meals… Network, Network, Network – product, marketing,
customer teams Requirements• Invitation-only
• 1 Designer + 1 Developer per team
• Create a cutting-edge application in 10 days
Next Steps• Learn more @ the MIX Sandbox
The ProgramTrai
ni
ng
- xStudio & Silverlight Training
- Delivered by Program Managers, Product Groups, Technical Evangelists
Real-
Worl
d
Applicati
on
- Brainstorm & Finalize
- Design &
Development
- Technical Support
Feedback
- Product Group Brainstorming
Sessions
- Feedback on Alias
- Formalized Feedback
Reports
~ 2 days ~ 7 days including weekend
Artists in Residency
Next StepsFor additional information, contact Barbara Lovelace ([email protected]) or Nishant Kothary ([email protected])
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Microsoft Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
Microsoft Hosting Community
New program that extends MSPP with tools and resources
to lower operational costs while increasing revenue …
…for all hosters, hosting
resellers and potential hosters
Brad
Three levels of membership
(based on MSPP)
Registered Certified Gold
Microsoft Hosting Community
Benefits Marketing resources:
Marketing playbooks End-customer targeted offer catalogs and
marketplace Exclusive event invitations Monthly hosting industry newsletter
Technical resources Deployment guidance Access to TAP programs Technical training invites and vouchers
Requirements(Certified and Gold Only)•2 x MCTS (Exam 70-501)•3 x Customer References•75 processor licenses or 3,000 SALs reported via the Service Provider Licenses Agreement (SPLA) in the last 12 months
Next Steps• Launching Mid April at http://partner.microsoft.com • contact Brad Jarocki ([email protected] for more info
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Microsoft Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
Visual Studio Industry Partner Program
Technical and marketing support …
…for companies developing or distributing an
approved product that integrates with or extends Visual Studio or
Visual Studio Team System.
DS
Three levels of membership
Affiliate Alliance Premier
Visual Studio Industry ProgramBenefitsBusiness Insight Affiliate Alliance Premier
Access to Market Research
Exclusive VSIP Portal
VSIP Summit and Dev.Conf
Newsletter
Technical Enablement Affiliate Alliance Premier
Tools and Support
Training
Developer Clinics
Access to Early Technologies
Next Steps• Visit www.vsipmembers.com• For more information, contact [email protected].
RequirementsAffiliate Membership• $0• enables developers to
generate PLKs and SLKs
Alliance Membership• Annual fee:
$3,000/year• 3 year contract
Premier Marketing Membership• Annual fee:
$10,000/year• 3 year contract
Marketing Benefits Affiliate Alliance Premier
Featured Partner on MSDN
Internal Microsoft promotion
Optimized for Visual Studio Logo
Press Activities
Engaging with Microsoft
Microsoft Partner Program, MSPP
Silverlight Partner Initiative
Mercury
Breadth Hosting Community
Visual Studio Industry Program,
VSIP
Artists in Residency, AiR
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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
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