understanding mcdonald’s & subway - near.co · mcdonald’s subway sydney george street kent...
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Sydney
Perth
Adelaide
Melbourne
RESEARCH PERIODDECEMBER 2015
UNIQUE USERS125,000
McDonald’s Subway
SydneyGeorge StreetKent Street
MelbourneBourke StreetElizabeth Street
PerthHay StreetForrest Place
BrisbaneWinter Garden Shopping CentreCentral Plaza
AdelaideRundle MallRundle Street
McDonald’sSubway
Foot
fall
Tren
dsA
udie
nce
Tren
dsA
ge-w
ise
Tren
dsG
ende
r-w
ise
Tren
dsTi
me
Tren
dsD
ay-w
ise
Tren
dsC
onte
ntC
onsu
med
Adelaide
Brisbane
Melbourne
Perth
Sydney
Adelaide
Brisbane
Melbourne
Perth
Sydney
Adelaide
Brisbane
Melbourne
Perth
Sydney
Adelaide
Brisbane
Melbourne
Perth
Sydney
Adelaide
Brisbane
Melbourne
Perth
Sydney
Brisbane
Perth
Adelaide
Melbourne
Sydney
Brisbane
Perth
Adelaide
Melbourne
Sydney
McDonald’s had a greater volume of footfall in Adelaide and Brisbane whileSubway had a greater volume of footfall in Melbourne, Perth and Sydney.
Higher numbers of professionals were seen in McDonald'sand Subway compared to other audience segments.
The 26-35 years age group were found in majority compared to other age groups.
Higher number of Females were seen in Melbourne for both McDonald’s & Subway while higher number of Males were seen in
Adelaide & Perth for McDonald’s and in Brisbane for Subway.
Higher number of users were seen oniOS platform compared to Android.
Most of the users at McDonald’s and Subwaywere seen on Entertainment and Social apps.
60%
63% 37%
27%
21%
46%
73%
79%
54%
40%
16-2
5 yr
s
26-3
5 yr
s
36-4
5 yr
s
46 y
ears
&ab
ove
16-2
5 yr
s
26-3
5 yr
s
36-4
5 yr
s
46 y
ears
&ab
ove
28% 72%
36% 35%
30%
64%
23%
23%
77%
80%
84%
77%
27% 73%
65%
75%
70%
16%
20%
25%
Hey!
Friday
Friday
Thursday
Wednesday
Monday
Friday
Wednesday
Wednesday
Tuesday
Wednesday
55% 45%
55% 45%
56%44%
59% 41%
47%53%
52% 48%
82% 18%
58%42%
57% 43%
88%12%
Entertainment
Music
Social
Lifestyle
Utilities
Others
Higher number of users were seen
using an iPhone 6 across cities.
Higher number of users were seen
using an iPhone 6 across cities.
While McDonald's saw higher foot tra�c in the early evenings, Subway saw higher foot tra�c during late evenings.
Peak day varied across cities for bothMcDonald’s and Subway.
OS
Tren
ds
McDonald's
Subway
A�
uent
A�
uent
Hom
emak
ers
Prof
essi
onal
s
Stud
ents
Trav
elle
rs
Hom
emak
ers
Prof
essi
onal
s
Stud
ents
Trav
elle
rs
Adelaide
Brisban
e
Melbourn
e
Perth
Sydne
y
Adelaide
Brisban
e
Melbourn
e
Perth
Sydne
y
McDonald’s & SubwayUnderstanding
Location IntelligenceConsumers in Australia using
Near is the largest location intelligence platform providing real-time information on places, people and products. The Near platform powers Allspark, its flagship product enabling customers to visualize, engage and analyze audience data including their location and behaviour for data-driven decisions.
Founded in 2012, Near is headquartered in Singapore with a presence across Australia, South East Asia, Japan and Europe. To date, the company has more than 700 million profiled audiences and has put it to work for marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.
Near is backed by investments from leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Telstra Ventures and Global Brain Japan. Visit www.near.co to find out more.
15%
23%
34%
27%
19%
21%
12%
11%
26%
34%
32%
30%
6%
5%
12%
19%
14%
12%
10%
13%
10%
22%
31%
22%
20%
14%
10%
18%
32%
24%
36%
26%
16%
2%
13%
16%
6%
15%
3%
28%
25%
35%
20%
17% 32%
26%
43%
26%
18%
18%
About Near:
16%
15%6%5%32%
26% 19%17%
6%5%32%
21%
20%16%
6%4%31%
23%
13%
22%6%4%32%
23% 18%
18%6%5%31%
22%23%13%
20%11%5%28%
22%19%
20%6%3%
30%
28%15%
19%9%5%
24%
29%18%
21%11%4%17%
17%18%
26%12%7%
20%
40%
34%
38%
31%
36%
30%
46%
38%
46%
42%
18%
18%
15%
17%
13%
12%
5%
7%
10%
4%
35%
32%
40%
37%
46%
42%
41%
34%
47%
16%
22%
14%
18%
13%
3%
4%
4%
7%
3%
41%
pm