understanding indian smb behavior towards ict adoption

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This study reflects the Indian SMBs (Companies between 10 to 1000 employees) behavior and inclination to adopt ICT thereby highlighting some of the key factors involved in ICT adoption. This study will help product/service providers to understand better, develop, market and sell IT products/services to the small and medium market and hence improve their ability to link value of their product/services to the specific SMB audience.

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  • 2014 This study reflects the Indian SMBs (Companies between 10 to 1000 employees) behavior and inclination to adopt ICT thereby highlighting some of the key factors involved in ICT adoption. This study will help product/service providers to understand better, develop, market and sell IT products/services to the small and medium market and hence improve their ability to link value of their product/services to the specific SMB audience Understanding Indian SMB behavior towards ICT adoption 1400 SMBs 100 IT Decision Makers 40 Cities More Info: arun.hegde@researchfox.com himanshu@researchfox.com Contact: 08061341600,+91-9845213700 Visit : www.researchfox.com
  • 01 Contents Introduction ExecutiveSummary MarketView Research Overview Purpose and Scope Report Description Key Take-Aways Research Methodology Our Approach Methodology Overall Framework Survey Participant Profile Forecast Assump- tions SMB Market Markets Covered Segment Definition Industry Trends ICT Awareness Among Indian SMBs ICT Adoption Among Indian SMBs ICT Usage Among Indian SMBs 09 10 11 13 14 16 19 22 28 36 Abstract Overall Indian SMB IT Market Size 44 Market Ecosystem Changing IT Land- scape & Market scenario Value Chain Analysis Market Dynamics Drivers - Internal & External By Age of Company By Verticals By Ownership Generation By Revenue Size By Employee Size By Growth of the Company Drivers for cloud Adoption Inhibitors By Age of Company By Verticals By Ownership Generation 46 48 50 51 57 58 59 60 61 62 63 64 65 67 68 69 By Revenue Size By Employee Size By Growth of the Company Barriers - Cloud Adoption Major Pain Points & ICT Adoption Opportunities By Age of Company By Verticals By Ownership Generation By Revenue Size By Employee Size By Growth of the Company Key Influencers Market Share Analysis Perceived Benefits of ICT Adoption 70 71 72 73 74 74 76 77 78 79 80 81 87
  • 02 BuyingBehaviour Buying Decision Cycle Preference of Accessing the Software Purchase Trends Preferred Mode of Payment Factors Aecting the Buying Decision By Age of Company By Verticals By Ownership Generation By Revenue Size By Employee Size By Growth Rate 90 92 98 104 106 106 107 108 109 110 111 SMBICT:MarketSize&ForecastbySales By Cloud By Verticals Manufacturing Overview Case Study Services Overview Case Study 113 114 117 Retail Overview Case Study Education Overview Case Study 119 121 By Age of Company By Verticals By Ownership Generation By Revenue Size By Employee Size By Growth Rate 126 127 128 129 130 131 PotentialAreasofICTDeploymentinSMBs Contents
  • 03 28 List of Tables Table1: ResearchFoxs SMB Segmentation Table 2: India Govt.s SMB Segmen- tation Table 3: EUs SMB Segmentation Table 4: ResearchFoxs SMB Segmentation Table 5: IT Spend & Forecast Exhibit 1: Framework for ICT adop- tion Exhibit 2: Survey Participant Profile Exhibit 3: Maturity Level of IT adop- tion Exhibit 4: ICT Awareness Among Indian SMBs Exhibit 4.1: ICT Awareness Among Indian SMBs by age of the company Exhibit 4.2 : ICT Awareness Among Indian SMBs by verticals Exhibit 4.3: ICT Awareness Among Indian SMBs by generation owner- ship Exhibit 4.4: ICT Awareness Among Indian SMBs by revenue size Exhibit 4.5: ICT Awareness Among Indian SMBs by employee size Exhibit 4.6: ICT Awareness Among Indian SMBs by growth rate Exhibit 5: ICT Deployment Exhibit 5.1: ICT Deployment Among Indian SMBs by age of the company Exhibit 5.2: ICT Deployment Among Indian SMBs by verticals Exhibit 5.3: ICT Deployment Among Indian SMBs by generation owner- ship Exhibit 5.4: ICT Deployment Among Indian SMBs by revenue size Exhibit 5.5: ICT Deployment Among Indian SMBs by employee size Exhibit 5.6: ICT Deployment Among Indian SMBs by growth rate Exhibit 6: ICT Usage Among Indian SMBs Exhibit 6.1: ICT Usage Among Indian SMBs by age of the company Exhibit 6.2: ICT Usage Among Indian SMBs by verticals Exhibit 6.3: ICT Usage Among Indian SMBs by generation owner- ship Exhibit 6.4: ICT Usage Among Indian SMBs by revenue size Exhibit 6.5: ICT Usage Among Indian SMBs by employee size Exhibit 6.6: ICT Usage Among Indian SMBs by growth rate Exhibit 7.1: Market Ecosystem Segment Definitions Exhibit 7.2: Changing IT landscape and Market scenario Exhibit 7.3: Value Chain Analysis Exhibit 8: Top 3 ICT adoption drivers Exhibit 8.1: Mechanism of ICT Drivers (Internal Factor) Exhibit 8.2: Mechanism of ICT Drivers (External Factor Client Requirement) Exhibit 8.3: Mechanism of ICT Drivers (External Factor Compli- ance Requirement) Exhibit 8.4: Mechanism of ICT Drivers (External Factor Competi- tor Pressure) Exhibit 8.5: ICT Drivers by age of the company Exhibit 8.6: ICT Drivers by verticals Exhibit 8.7: ICT Drivers by genera- tion ownership Exhibit 8.8: ICT Drivers by revenue size Exhibit 8.9: ICT Drivers by employ- ee size Exhibit 8.10: ICT Drivers by growth rate Exhibit 8.11: Drivers By Growth of the company Exhibit 8.12: Drivers For Cloud Adoption Exhibit 9: Inhibitors/Barriers List of Exhibits
  • 04 Exhibit 9.1: Inhibitors/Barriers By Age of the Company Exhibit 9.2: Inhibitors/Barriers By Verticals Exhibit 9.3: Inhibitors/Barriers By Ownership Generation Exhibit 9.4: Inhibitors/Barriers By Revenue Size Exhibit 9.5: Inhibitors/Barriers By Employee Size Exhibit 9.6: Inhibitors/Barriers By Growth Rate Exhibit 9.7: Inhibitors/Barriers for cloud adoption Exhibit 10.1: Pain Points By Age of Company Exhibit 10.2: Pain Points By Verticals Exhibit 10.3: Pain Points By Ownership Generation Exhibit 10.4: Pain Points By Revenue Size Exhibit 10.5: Pain Points By Employee Size Exhibit 10.6: Pain Points By Growth Rate Exhibit 11.1: Key Influencers By Age of the Company Exhibit 11.2: Key Influencers By Verticals Exhibit 11.3: Key Influencers By Ownership Generation Exhibit 11.4: Key Influencers By Revenue Size Exhibit 11.5: Key Influencers By Employee Size Exhibit 11.6: Key Influencers By Growth Rate Exhibit 11.7: Percieved Benefits of IT Exhibit 12.1: Decision Cycle of Small Business Exhibit 12.2: Decision Cycle of Medium Business Exhibit 12.3: Preference of access- ing the software By Age of the Company Exhibit 12.4: Preference of access- ing the software By Verticals Exhibit 12.5: Preference of access- ing the software By Ownership Generation Exhibit 12.6: Preference of access- ing the software By Revenue Size Exhibit 12.7: Preference of access- ing the software By Employee Size Exhibit 12.8: Preference of access- ing the software By Growth Rate Exhibit 13.0: Purchase Trend By Age of the company Exhibit 13.1: Purchase Trend By Verticals Exhibit 13.2: Purchase Trend By Ownership Generation Exhibit 13.3: Purchase Trend By Revenue Size Exhibit 13.4: Purchase Trend By Employee Size Exhibit 13.5: Purchase Trend By Revenue Size Exhibit 13.6: Purchase Trend By Revenue Size Exhibit 13.7: Important Factors while purchasing By Age of the company Exhibit 13.8: Important Factors while purchasing By Vertical Exhibit 13.9: Important Factors while purchasing By Ownership Generation Exhibit 13.10: Important Factors while purchasing By Revenue Size Exhibit 13.11: Important Factors while purchasing By Employee Size Exhibit 13.12: Important Factors while purchasing By Growth Rate Exhibit 14.0: Potential Area of ICT Deployment In SMBs Exhibit 14.1: Potential Area of ICT Deployment In SMBs - By age of the company Exhibit 14.2: Potential Area of ICT Deployment In SMBs - By Verticals Exhibit 14.3: Potential Area of ICT Deployment In SMBs - By Owner- ship Generation Exhibit 14.4: Potential Area of ICT Deployment In SMBs - By Revenue Size Exhibit 14.5: Potential Area of ICT Deployment In SMBs - By Employ- ee Size Exhibit 14.6: Potential Area of ICT Deployment In SMBs - By Growth Rate Exhibit 15: Next Step
  • Research Overview 05
  • Purpose Scope The study reflects Indian SMBs (Companies between 10 to 1000 employees) behavior and inclination to adopt ICT and thereby highlight some of the key factors involved in the ICT adoption. This study will help product/service providers to understand better, develop, market and sell IT products/services to the small and medium market and improve their ability to link the value of their product/services to the specific SMB audience As mentioned, this report is to present opportunities available in the SMB sector for IT product or service providers. This study has been conducted among 1400 SMBs across 40 Cities in India. Following param- eters were covered during this study: 06 Awareness, Adoption and Usage of ICT solutions among SMBs (For various functions like Communi- cation, Streamlining finance and its tandem Prod- ucts, HR and Payroll Management, Quality Manage- ment, Production and Designing, Centralized System and Inventory Management) Drivers and Inhibitors to Adopt ICT People influencing IT related decision making Business pain points of SMBs Potential Investment in ICT
  • Key Take - Aways Identify the compartments of demand for dierent products/services of SMB type Understand the behavior of SMBs towards ICT adoption through various parameters like geography, vertical, age of company, ownership genera- tion, employee size and revenue Identify drivers & inhibitors as well as influencers aecting the IT purchase decision by SMBs Identify the social media behavior amongst SMBs Understand current and future buying plans for specific categories of IT product/service (Cloud, Enterprise Mobility and PC-based software) Understand the current buying pattern as well as future buying prefer- ences

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