understanding human motivation for behavior change

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Slide 2 Understanding Human Motivation for Behavior Change Slide 3 Our Main Goal as Dental Professionals is : To devise strategies for motivating oral self-care behavior by teaching clients how to recognize their own signs of dental distress or neglect Slide 4 Slide 5 Sources of Information Slide 6 Clients often learned this information (and the misinformation) : 1- school-based health programs 2- the dentist 3- media, and advertising; and 5- from peers, friends, neighbors, or relatives Slide 7 Dental professionals learn preventive dentistry: 1- as part of the curriculum in dental and dental hygiene schools, 2- through reading professional dental journals, 3- by attending professional meetings and conferences, 4- and trough participation in continuing education programs Slide 8 Slide 9 Information transmittal Which involves learning, so it is desirable to turn to the teaching profession for how information is best imparted to ensure long-term retention Slide 10 For dental professionals --- Is only having the information enough?? Slide 11 Many dental professionals do not have adequate skills to provide information to clients appropriately to ensure long-term retention Slide 12 Is providing knowledge to a client sufficient to change the client's behavior???!!!! Slide 13 Motivation Internal knowledge and will of the entire individual to act. It is an inner drive pushing an individual to satisfy a need When individuals have found a motive, to spur them to action, we say that they are motivated Slide 14 Energy (motives) Can be defined as the internal mental and physical strength and endurance available to an individual to apply to focusing on and wanting a goal Slide 15 Slide 16 Sources of Motivation 1-The internal movement: involves thoughts and emotions focused on the desire for a certain object or result whereas 1-The external movement: involves actions that are geared towards creating or obtaining the object or result Slide 17 The Learning Process and Motivation 1- Blooms Cognitive domain 2- The learning ladder 3- Socioeconomic Needs (Maslows Needs) Slide 18 1- Blooms Cognitive domain Benjamin Bloom (1913-1999) Academic Educational Psychologist PhD in education University of Chicago Benjamin Bloom (1913-1999) Academic Educational Psychologist PhD in education University of Chicago Slide 19 Evaluation judges the value of information Synthesis builds a pattern from diverse elements Analysis separates information into part for better understanding Application applying knowledge to a new situation Comprehension understanding information Knowledge recall of data Slide 20 During the 1990's, a former student of Bloom's, Lorin Anderson, led a new assembly (Schultz, 2005) Slide 21 Remembering: can the student recall or remember the information? Understanding : can the student explain ideas or concepts? Applying: can the student use the information in a new way? Analyzing: can the student distinguish between the different parts? Evaluating: can the student justify a stand or decision? Creating: can the student create new product or point of view? Slide 22 Incorporating knowledge into Value Systems Values reflect one's judgment as to what is important in life Slide 23 Concepts, less numerous than facts, represent the organization and classification of facts into meaningful personal habits or patterns The greater number of correct facts arising from different inputs, the greater the possibility of developing correct concepts Slide 24 Dental values can be Positive or Negative We must be careful how we approach the value systems of our clients or of the community We must respect the fact that others have their own value systems tied to their own set of expectations that may be quite different from ours We must be careful how we approach the value systems of our clients or of the community We must respect the fact that others have their own value systems tied to their own set of expectations that may be quite different from ours Slide 25 The mouth represents a body area of special importance and value for children and adults Slide 26 Making changes in one's behavior is often very difficult and involves dealing with conflict Therefore it is necessary that the dental professional understand that because of the client's value system, resistance is normal and permanent changes in some forms of behavior are difficult to achieve Slide 27 Can human values be changed??? But Values are slow to form and slow to change. Even if the factual information is complete and adequate, time is required for concepts to evolve and mature; even more time is required before other additional facts and concepts are acquired to support a new value Slide 28 knowing how to do something motivates people to do it Slide 29 2- The learning ladder (the learning process) (Merging motivation with education) Slide 30 Unawareness -The individual simply lacks information -Has faulty data concerning the problem Slide 31 Awareness occurs when the correct information obtained but does not have any personal meaning 0r effect Slide 32 Leapfrogging over one or several steps can result in failure to reach the top of the ladder In such an event no permanent behavior change occurs Slide 33 Once that top rung has been reached with habit formation, the learner has a new value In other words, the facts are gained at the bottom of the ladder, the concepts acquired as the learner progresses, and a full value emerges at the top Slide 34 Also the sequence of events seen in Bloom's hierarchy and in the learning ladder are somewhat parallel The main deference is that Bloom's hierarchy emphasizes the learning process per se, whereas the learning ladder focuses on how motivation must be considered along with learning in skills development to facilitate and accelerate attainment of the top rung Slide 35 3- Socioeconomic Needs (Maslows Needs) ABRAHAM MASLOW 1908-1970 PhD 1934, Psychology University of Wisconsin One of the founders of humanistic psychology His famous book, The Organism (1934) (viewed the human organism as an integrated, organized whole and not as a collection of separate organs and functions) Slide 36 The Maslow believed that the inner forces that drive a person to action were referred to by Maslow as needs & an individual takes action to satisfy these needs, and he conceptualized five levels of basic human needs Slide 37 Slide 38 Maslow posited a hierarchy of human needs based on two groupings: 1-deficiency needs and 2-growth needs Maslow posited a hierarchy of human needs based on two groupings: 1-deficiency needs and 2-growth needs Slide 39 According to Maslow, an individual is ready to act upon the growth needs if and only if the deficiency needs are met