understanding how and why to use it. play video words pictures videos audio social integration...
TRANSCRIPT
- Slide 1
Understanding how and why to use it Slide 2 PLAY VIDEO Slide 3 Words Pictures Videos Audio Social integration via technology Slide 4 More popular than porn sites 96% Millenials have joined a social net When kids are engaged, they learn more Best way to keep kids safe online is to teach them Slide 5 Youve already lost control so get in the game! Fundamental shift in way we communicate. New communication model!!!! Like it or not people are talking about your school or district! Slide 6 A dialogue Transparent Inclusive Authentic Vibrant Audience-driven Slide 7 Exclusive Easily controlled Slide 8 Best communicators start out as listeners Get out there and join the conversation. Slide 9 1. Get your social media team together 2. Develop a social media policy 3. Develop a comments policy 4. Educate your audience 5. Start the discussion 6. Monitor your social media Slide 10 1. Get your social media team together: Include students, teachers, parents Discuss a purpose for your social media Determine who your audience is Determine what your audience wants Slide 11 2. Develop a social media policy Use samples from other K-12 agencies Get legal advice and know the laws Dont spend too much time at this step Slide 12 3. Develop a comments policy Include students, teachers, parents Create usage guidelines Decide who/what/ where/when and how Slide 13 4. Educate your audience Train students, teachers and parents Provide a contract containing your comments policy Slide 14 5. Start the discussion Include students, teachers, parents Enable Inspire Influence Engage Create opportunities for ownership Slide 15 6. Monitor your social media Include students, teachers, parents Student ambassador program Involve your PTA Highlight and reward best practices Provide social media good citizenship award Track your analytics Slide 16 StudentsTeachers Parents Slide 17 Slide 18 You cant control what someone says you can conduct your social media response Transparent Inclusive Authentic Engage and enable your supporters to respond too! Slide 19 For more information Contact: Victoria Martinez [email protected]