understanding consumer trends and drivers of behavior in the us dairy food market
DESCRIPTION
Market Research Reports, Inc. has announced the addition of “Understanding consumer trends and drivers of behavior in the US Dairy Food market” research report to their offering. more information- http://mrr.cm/ZJMTRANSCRIPT
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Understanding consumer trends
and drivers of behavior in the US Dairy Food
market
Category : Food & Beverages
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Introduction to Report
Launch Date: March 19, 2014
Number of Pages: 51
Geography Coverage: USA
Available Format: PDF
Price For Single User License: USD 6,672
Price For Single Site License: USD 6,672
Price For Global User License: USD 6,672
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Age-specific needs and a desire to meet individual nutritional needs are the factors driving change within the US Dairy market.
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Key Highlights:
The maturity of the US Dairy Food market has caused it to witness static growth in value sales over 2008–2013. This growth rate is set to accelerate over 2013–2018, indicating a greater willingness among consumers to trade-up in the category compared to previous years.
Age-specific needs and a desire to meet individual nutritional needs are the factors driving change within the US Dairy market. Consumers look to Dairy products as a key method of meeting age-specific needs, such as calcium to help children’s growing bones, or probiotics to help with older consumers’ digestion.
Consumers also seek products that allow them to meet their individual diet needs, both those derived from medical requirements and from personal choice
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Report Coverage
1. Definitions 2. Why monitoring consumer trends is important 3. Market context 4. Demographic cohort consumption patterns 5. Consumer trend analysis 6. Examples of innovative Dairy Food launches 7. Recommended actions
For more details regarding Report coverage see the last slide
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Company Coverage
1. Asda
2. Belle Chevre
3. Ben and Jerry's
4. Bio-tiful Dairy
5. Bright Dairy and Food Co.
6. The Coca-Cola Company
7. Core Power
8. Dove.
For more details regarding Report coverage see the last slide
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