understanding consumer trends and drivers of behavior in the french ice cream market
DESCRIPTION
Market Research Reports, Inc. has announced the addition of “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market” research report to their offering. See more at- http://mrr.cm/ZsVTRANSCRIPT
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Consumer Trends Analysis:
Understanding Consumer Trends
and Drivers of Behavior in the
French Ice Cream Market
Category : Food & Beverages
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Introduction to Report
Launch Date: July 25, 2014
Number of Pages: 56
Geography Coverage: France
Available Format: PDF
Price For Single User License: USD 6,320
Price For Site User License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Key Findings
Over half of Ice Cream consumption in France is driven by the pursuit of indulgence
German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste
French consumers look to Ice Cream to help them relax and escape from their busy lives
French consumers seek value, but are willing to trade-up pay more for indulgence
French consumers are not motivated to buy products for ethical attributes alone
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Get access to:
Key consumer demographic groups driving consumption within the French market.
Market value and volumes over 2008-2018 for France and nine other countries, to give a global context
The degree of influence that the 20 key consumer trends identified by Publisher have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future
Examples of international and France-specific product innovation targeting key consumer needs
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Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage
1. Active D'Lites2. Ben and Jerry's3. Beyond Better Foods4. Chapman's5. Haagen-Dazs6. Hershey's7. ICFC8. Jeni's Splendid Ice Cream9. Mars10.Nestlé11.Three Twins12.Walls
For more details regarding Report coverage see the last slide
All logos and Images mentioned on this slide belong to their respective owners.
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