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联动清洁世界 Connecting the Clean World

Umore Consulting

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• MISSION: Build international cleantech community, connecting corporations & organizations, to enabling China market and drive business growth.

• VISION: To be one of the top cleantech transfer agencies in the World

• Based in Shanghai and Singapore

MISSION & VISION

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• Authorized by Ministry of Science and Technology of China • Exclusive partner in cleantech China

UMORE IS A STRATEGIC PARTNERS OF BAY VALLEY, AND THE CLEANTECH PLATFORM OF NETC

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PARTNERS

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CORE TEAM

Xu Rong holds a PhD in Biology from Fudan University, China, and has worked in senior managerial roles at GE, Lifetechnologies, focusing on the company’s strategy planning in China market. Lean Six Sigma Black Belt, with deep and vast experiences in operations, technological consulting, R&D, and manufacturing management. Prior to the founding Umore Consulting, he also held directorships in several environmental companies, and was also the Deputy Director of Jiangsu Institute of Environmental Industry, in charge of international clean technology transfer, investment, and start-up incubation.

徐荣 Rong Xu Founder& CEO

Chen Yonghai began his career at the GE Global Research Center in 2005, During his time at GE, he also gained event planning skills and experience, being actively involved in planning major events such as voluntary activities and annual functions. In 2010, he joined Vertchine Clean Energy as a project director and partner, managing the business development and implementation of Clean Development Mechanism contracts. In 2013, he joined Leeds Design & Consulting as Sustainability Manager, where he took charge of the master planning and green building design of industrial parks

陈永海 Yonghai Chen Creative Director

Tsao Charles holds a Master of Science Degree from Nanyang Technological University, Singapore and a Bachelor of Law Degree from Nanjing University, China. His vast managerial experience spans across a wide plethora of industries and roles, including legal, finance, accounting, mining, energy, resource optimization and international trade. Charles has served these functions at Jiangsu Tiangan Law, Jiangsu Ministry of Land and Resources, Jiangsu Water Finance Co, Singapore CISET International Trading Pte Ltd, Nanyang Chamber of Commerce, Shandong RG Investment and Jinan Construction & Development Fund.

曹子骞 Charles Tsao VP, GM of UMORE SG

SunJing holds Due master degree of Accounting in University of Indiana and Financial Engineer in New York State University. Expertise in China corporations’ operation and development model. Has deeply involved in the consulting work in Environment, pharma, TMT and Agricultrural industry. Experienced in Financial model assessment and build up. He has been investment director of Warton China and helped lots of China corporation to be public in domestic and oversea stock market. He was investment director of ShanDong Ronggang Fund Ltd. Leading the fund startup and management.

孙经 Jing Sun Director of Financial Advising

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陈波 Chris Chen Director of Technology Transfer

闫刚 Olive Yan Director of Technology & Information

Bachelor of Japanese from Jiangsu Normal University. In 2009, she works as the assistant to the director in the center of technic and entrepreneurship promotion in Wuxi high-tech zone of management committee, mainly responsible for innovation and the service of technical finance for SMEs. In 2012, she joined the research institute of environmental protection technology in (Yixing) Jiangsu province, working as manager of technology transfer project. she successfully completes technology transfer projects of Australia, Finland, Japan and Korea. She has rich experience in Conference organization; technological connection between enterprises of supply and demand; following up demonstration projects and strategic cooperation.

Master of environmental engineering from Changzhou University. In 2011, he works as research assistant in the school of environmental science and engineering in Tongji University. He has 10 papers about environmental field (2 SCI articles) published and obtained 3 authorized invention patents. In 2012, he joined Jiangsu ZhongYi Huanke water restoration company Ltd and served as technological manager. He obtained 1 authorized invention patent, and successfully completed "the first national project of comprehensive treatment of water source and restoration of water quality". He has rich experience in the patent application, technological research and development, information collection and project acceptance and assessment, etc.

曹燕华 Nancy Cao Marketing Director

Master degree of business administration from Shanghai University, Bachelor degree of chemical and machinery equipment from XI'an Jiaotong University. In 2005-2014, she worked as public relations/investor relations specialist in the Singapore-listed company ellipsis. Great China Sales Manager of raw materials, etc. She has rich experience in international trade and marketing and she is knowledgeable in market positioning/marketing development, cross-field marketing.

Master of Economics from Nankai University , 12 years of Industrial Consulting Experience. Publish 100+ English Reports ；Act as advisor of tens of investment organizations. Accomplished hundreds of International Market Research & Consulting Projects，She was Editor and Consulting Director of Global Water Intelligence in China and founded the journal of China Water Intelligence , since 2012, Acted as consulting director of Jiangsu Insitute of Environemtnal Industry and founded the journal of Environmental Industry

刘琨 Kathy Liu Principle Analyser

CORE TEAM

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TECH-TRANSFER SERVICES

CORPORATE MKTING

OUTSOURCING

TECH CONSULTING

CORPORATE INTELLIGENCE

FINANCIAL SOLUTIONS

Oversea Tech Trip IP Assess & Trading Search Target Tech & Due

Diligence Tech Assess & Licensing

Service

VI Design Event Planning &

Organization Visual Mkting Solution Local Expo Solution

MKT Analysis MKT Entry Consulting Industrial Park Planning Corporate Management

Consulting

Search & Introduce Financial Investor

Value Assess & Trade Structure Design

Business Plan Profiling Equity Investment &

Technology Incubation

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SERVICE SOLUTIONS

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CLEANCONNECT COMMUNITY

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CLEANTECH ECO SYSTEM: O2O Model in Cleantech

TECH OWNER

MATCH MAKER

END USER INVESTOR TECH BUYER

GOVERN-MENT

TECHNOLGY TRANSFER AGENCY

GOVERN-MENT

FUNDING

VC/PE CORPORATE

PROJECT GOVERN-

MENT

OVERSEA CORPO-RATION

AGENCIES OR GOVERN-

MENT

CHINA CORPO-RATIONS

INVESTOR

MKT

TEC

CAP

PPL

+

+

+

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CLEAN-

CONNECT

CONGRESS

2014 CLEANCONNECT.CN

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SOFTLANDING CHINA PROGRAM A low risk but cost-effective, high quality solution for overseas cleantech SMEs

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CHINA?

Unfamiliar market situations Limited resources

Ineffective communication Challenging credit concerns

Deep connected local organizations Developed industry networking Enabling & enforcement capabilities Selective corporation matchmaking

CHINA! WITH UMORE

LOW RISK

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IP LICENSING

JOINT VENTURE

OEM DISTRI-BUTION

JOINT R&D BRANCH M&A CO-

PROJECT IP

TRADING

Partner scouting

a) Deep dive tech/mkt/customer

analysis report

b) Project forum & product expo

c) Trip arrangement, connect

right person/org

d) Market entry analysis &

marcom development

Deal closing

e) IP & know-how strategy

solution & pricing

f) Trans structure design &

negotiation

Primary connection

Community service (free)

• join cleanconnect community

by providing basic info

• introduction of cleanconnect

members to customers for

potential cooperations

COST-EFFECTIVE

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HIGH QUALITY: A SIX SIGMA MANAGEMENT PROCESS

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DEFINE 1. VOC Sheet 2. Customer needs services goals 02

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MEASURE/ ANLYSIS 3. Feasibility study 4. Proposal & contract

IMPROVE 5. Project mgm. plan 6. Risk assessment 7. Project report

CONTROL 8. Follow-up actions 9. NPS survey

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GLOBAL CLEANTECH DREAMLIST PROGRAM

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China cleantech customers include: enterprises, government, agencies, community

organizations, etc.

Project Partners

Merge & Acquisition

Joint Venture

Technology Trading

Technology Licensing

Methods of Technology Transfer

Technology Transfer / Products Agent / Contracted manufacturing / Technology licensing / Joint Development of

Technology / Project Cooperation / Mergers and Acquisitions / Equity Investment / Joint Venture

WHOM

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• Provide customers with efficient and customized solution, provide top clean technology for customers in the first time

• Introduce customer resources, create new opportunities for enterprises, improve competitiveness and accelerate business growth

• Help customers solve various problem in trading intellectual property (such as price and contract terms of negotiations)

• Provides whole process system: VOC analysis → Technology selection → Engagement of supply and VOC → Contract negotiations → Post-service

From 2015, UMORE get to know enterprise VOC deeply and Contracted tens of Chinese companies to chase the dream, including ecological restoration, industrial wastewater treatment, chemical treatment and atmospheric dust removal.

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WHY

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GLOBAL UMORE NETWORK

• Collect Voice of customer on technology needs and cooperation perspectives

• Search, evaluate, select and implement technical solutions

• Industrial dream trip, exotic depth of visit • Go through enterprise development and determine the

business strategy and operational plan • Providing Financing Solutions, profile Business plan and

introduce strategic investors

WHAT

12+ countries

22+ partners

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• To understand the voice of the customer, fill in the VOC sheet of dream list program • Analyze customer needs, form project proposal • Confirm dream list program, sign service protocol with customer.

• Form project team and consultant team with 2-3people, provide support for tech assessment and

later technical service • Search the technical database of clean technology, send invitation to global clean technical net,

seek for counterpart company with relevant technology • To generate at least 3 technical companies that can be assessed and chosen, and begin to assess • make reverse research on all the alternative businesses, providing analysis of basic capability of the

enterprise analysis and model of cooperation • for the enterprise that are considered by customers, arrange early communication, interview, etc. • make inner selection, confirm technical enterprises that are available to further negotiations and

form final dream list, sign the” technology transfer agreement”

• form the team of negotiation project and cost budget • make commitment investigations on supply and demand sides and make risk assessment • Umore will follow up business negotiations on behalf of customer • Sign the contract

• Confirm the service content • Coordinating the implementation of cooperation in technology transfer • Provide the service of operations and strategic consulting after technology transfer

HOW VOC

CONFIRM

LIST GENERATION

DEAL NEGOTIATION

POST-SERVICE

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Form Project

Proposal

A domestic company of waste disposal seeks for mine wastewater treatment technology. Because mine wastewater is with large quantity, wide pollution, complex component, and treatment difficulty so that there is limited space for the environmental protection company compared to the traditional water treatment industry. Therefore, the company wants to make mine waste water treatment as a starting point to enhance the competitiveness of enterprise.

According to early and multiple contact and understanding, Umore designed project proposal for the enterprise. The enterprise has a number of independent research and development products so that it’s full of project experience, however, the Enterprise Innovation is slow at this stage, thus the project acceptance volume is not enough. Now the company wishes to bring in wastewater treatment technology of heavy metal from mine to meet the ever-changing and growing environmental market requirements.

After communication for several times, the company confirmed the final project proposal and entrust Umore to introduce waste water treatment technology. Yu Mo formally includes the company into dream list plan. Umore will implement service according to the process accordingly. Using global Cleantech resources, search and select technology and enable the two countries to reach a cooperation as soon as possible.

Customer VOC

Analysis

Sign Off Dream

List

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EXAMPLE: A WASTEWATER CASE

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SMORE DESIGN Part of Umoregroup

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Graphic - VI Logo DM/ Brochure Poster Packaging Design Infographic Web/ App UI Website

Events - Event Conference WeChat OM

THINK GLOBAL, SPEAK LOCAL. Language / interface / mindset

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网站 菲力集团 环保

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一龙恒业

HAPPY CLIENTS

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Umore Consulting

宇墨企业管理咨询 (上海) 有限公司

Umore Shanghai

T: +86-21-3638 0310

Suite1203, Huazi Plaza, 2816 Yixian Road

Shanghai 200441, P.R.China

上海市 逸仙路2816号 华滋奔腾大厦A栋1203室

Umore Singapore

T: +65-9010 1853

18 Nanyang Drive Innovation Centre Block 2 #109

Singapore 637722

新加坡南洋大道18号创新中心 1栋235

www.umoregroup.com

www.cleanconnect.cn