umore brand manual - logoorange.com€¦ · brochure design 11 12 12 18 20 24 02. graphic elements...

Corporate Identity Manual

BrandStyleguide

1.1. 1.2. 1.3. 1.3.1 1.3.2.

Introduction GridLogo Protecting the Logo Minimum Sizes

0405060809

01. Basic guidelines Discusses the means availableto achive consistency

Illustrates how this guide can be applied

2.1. 2.2. 2.3.2.3.1.2.4.2.5.

Introduction Brand Colour PaletteTypefaceTypographic HierarchyBasic Identity KitBrochure Design

111212182024

02. Graphic Elements

Core Elements

CORE ELEMENTSINDEX

umore.com

Umore Robotics

right page

right page

The Brand Manual is meant to improve the efficiency of the process of communication. The combination of a search for both consistency and appropriateness results in a meaningful diversity of printed items.

INTRODUCTION 1.1.

Umore Robotics

Core Elements

Basic Guidelines

Core Elements - Suggested Grid

SUGGESTED GRID

1.2.

APPYING GRID TO DIFFERENTFORMATS /MAINTAIN A CONSISTENT VISUAL IDENTITY.

The column grid

The column grid is the underlying grid divided into six columns. It creates the ideal framework for marketing literature.The column grid provides the flexibility for combining text with images in a number of ways, according to the needs ofeach marketing communication.

It’s basic unit is 60 mm rectangle.The grod is divided into four horizontal modules.

FRAMEWORK FOR POSITIONING THE LOGO ANDLOCK-UP INFORMATION.

THE FULL BREADTH OF UMORE FORMATS CAN BESEEN ON THE FOLLOWING PAGES.

The column grid

THE OVERALL LOOK

60mm 30mm

30mm

30mm

The grid achieves a disciplined look with a minimum of restrictions. Considerable efficiencies are realized with the use of a predetermined grid.

05

Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.

The logo is the most visible element of the identity-an universal signature across all.

LOGO

Logo withtagline

umore.com 07umore.com 06

Basic Guidelines

1.3.

Basic Guidelines

Core Elements - Logo

The logo should be positioned away far enough away from other logos, marks or other graphic elements so that they do not appear to constitute a single united element.

Protecting the logo

Please do not reproduce the logo smaller than 25 mm wide.

The logo retains its visual strength in a wide range of sizes.However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished.

Even if the specific size of the logo will vary according to each application, the logo should be used in a size large enough to ensure legibility.

the size of the icon

umore.com

1.3.1.

Basic Guidelines

This helps to ensure clarity and improve theimpact of the logo.

Minimum sizes

1.3.2.

Basic Guidelines

This helps to ensure clarity and improve theimpact of the logo.

umore.com 09

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Graphic elements represent a system that uses a combination of typography, visual arts and page layout techniques to produce a final result.The second part of Brand Manual deals with the overall look of the piece and how all the elements fit in with it.

GRAPHIC ELEMENTS 2.1.

Umore Robotics

Core Elements 02

BRAND COLOR PALETTE./Color Scheme

PRINT MEDIA

RGB 79/ 114/ 230HSB 226/ 66/ 90HEX #4F72E6

CMYK 66/ 50/ 0/ 10PRINT MEDIACMYK 0/ 0/ 0/ 0

PRINT MEDIACMYK 0/ 0/ 0/ 80

PRINT MEDIACMYK 0/ 0/ 0/ 0

RGB 255/ 255/ 255HSB 0/ 0/ 100HEX #FFFFFF

RGB 51/ 51/ 51HSB 0/ 0/ 20HEX #333333

objectsfilled

outline

outline

stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0 4.0 6.0 12.0

objectsfilled

stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0

4.0 6.0 12.0

objectsfilled

outline

stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0

4.0 6.0 12.0

PANTONESOLID UNCOATED 2726 U

PANTONESOLID COATED BLACK 7 C

PANTONESOLID COATED BLACK

PANTONESOLID COATED WHITE

RGB 0/ 0/ 0HSB 0/ 0/ 0HEX #000000

objectsfilled

outline

stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0

4.0 6.0 12.0

The Colour Palette is designed to establish a strong and recognizable Identity which gives consistency to allmaterials.

CORPORATE COLOR SCHEME

2.2.

Graphic Elements Graphic Elements

umore.com umore.com 13

TYPEFACE 2.3.

Graphic Elements

BLDMEDRELI

018

NIN

E M

ETR

ICU

LTR

A L

IGH

T

054

N

INE

MET

RIC

LIG

HT

072

NIN

E M

ETR

ICR

EGU

LAR

090

NIN

E M

ETR

ICM

EDIU

M

108

NIN

E M

ETR

ICB

OLD

144

NIN

E M

ETR

ICB

LACK

ULR

The Umore typeface is NineMetric. It is the heart of theUmore identity and is thefoundation for all Umorebranding. It is available in a variety of weights to express contemporary qualities.

MuirMcNeil Nine Metric is a varispaced geometric type system in nine weights designed for use in text ordisplay setting.

Nine operates within strictgeometric constraints and is based on a grid system of 36 unit squares subdividedinto nine units. Nine Metricis constructed from vertical,horizontal and 45 degreeoblique segments terminated by circular arcs.

There are nine weights in theNine Metric system: 018 UltraLight, 036 Extra Light, 054Light, 072 Regular, 090Medium, 106 Bold, 126 Heavy,144 Black, 162 Extra Black.

Nine Metric054 Light280pt



Graphic Elements Graphic Elements

umore.com umore.com16 17

018 Ultra Light036 Extra Light054 Light072 Regular090 Medium108 Bold126 Heavy144 Black162 Extra Black

Robmobile robotsare capable ofnavigating anenvironment Mobile robots have the capability to move around in their environment and are not fixed to one physical location. Mobile robots can be "autonomous" (AMR - autonomous mobile robot)

Tannhauser

Bluthochzeit

Headline /NM Heavy 48pt Supporting Title /NM Heavy 13pt Body Text/NM Medium 12pt

Headline /NM Heavy 48pt Supporting Title /NM Heavy 13pt Body Text/NM Medium 12pt

Lyrische Tragodie von Federico Garcia LorcaMusik von Wolfgang Fortner

Romantischer Oper von Richard Wagner

Musikalische Leitung: Christian VochtingInszenierung: Hans HotterBuhnenbild und Kostume: Max RothlisbergerChoreographie: Renate EbermannChore: Hans Erismann

Musikalische Leitung: Armin JordanInszenierung: Kurt ErhardtBuhnenbuild and Kostume: Toni Businger

When a variety of type sizes and weights are used, the differences between them must be clearly recognisable. The contrast creates clear, strong and consistent designs.


2.3.1. Typographic Hierarchy

19

MuirMcNeil Nine Metric should be KERNED according to context.When used at largesizes (100 points or more) the spacebetween individualcharacters should be reduced.

The example above isset in Nine Metric Bold300pt with a -60 kerning.

Muir McNeil

Nine Metric 108 Bold

300pt

Kerning-60pt

Basic identity kit

2.3.

Graphic Elements

Business Card /Letter /Invoice /Folder

/Business Card Template

/Letterhead Template

Graphic Elements

umore.com 21

ADDRESS

TELEPHONEFAX

0086-512-625355750086-512-62535565

6-701 NO. 328 XINGHU AVENUE SIP, SUZHOU 215123，CHINA

ADDRESS

TELEPHONEFAX

0086-512-625355750086-512-62535565


KEVIN DAI CEO

AUTONOMOUS ROBOT SYSTEMS

ADDRESS

TELEPHONEFAX

PRILSWAAGCARSPAGNES DIRECT MAILSALES PROMOTION PRERELURP - SERCENDING

REF/ DATE/

Gregors Blick richtete sich dann zum Fenster, und das trübe Wetter – man hörteRegentropfen auf das Fensterblech aufschlagen – machte ihn ganzmelancholisch. »Wie wäre es, wenn ich noch ein wenig weiterschliefe und alleNarrheiten vergäße,« dachte er, aber das war gänzlich undurchführbar,denn er war gewöhnt, auf der rechten Seite zu schlafen, konnte sich aber in seinem gegenwärtigen Zustand nicht in diese Lage bringen.

War gänzlich undurchführbar, denn er war gewöhnt,Michael Oliva

CEO

0086-512-625355750086-512-62535565


umore.com 20

CONSISTENCY - While creating rhythms and variations from item to item, a must is to maintain an overall aesthetic integrity.



PANTONESOLID COATED BLACK





R

FolderTemplate

Graphic Elements

/Folder Template

/Presentation Folder A4

/Folder Template - 185/297mm

Graphic Elements


umore x464

Mobile RobotSystems

AutonomousRobotSystems

Dimensions: Flange (mm)Dimensions: Flange (mm)

Distribuidor oficial [email protected] C67


Autonomous Robot Systems


Brand Styleguide


keep individual visual and typographic elementssimple and clear.

BrochureTemplates

Graphic Elements

/Cover Templates / A4 Format

Graphic Elements


uMore

AutonomousRobot System

uMore Python™

Linear modulesEHA

GX 4670

UmoreAutonomousRobot Systems

Umore autonomousrobot systems

GX 4670

Umore

AutonomousRobot Systems

Umore autonomousrobot systems

GX 4670

2.5.

Typographic rules need to be applied uniformly, so that the connotations of a particular type style, or the results of interaction with a certain graphic element, are independent of their context.

Graphic Elements

/Inner Pages Templates

/Applying typographic rules

Graphic Elements


Demand forecasting and demanddurch Hohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetischen Tonsystemdurch H ohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetr Plattenteller und

Gerateart Tonarm

Aufisgekraft

Aufsatzhilfe

Gemacht Systemmen

Frequenzbereich

Anpassung

Resonanzfrequenz

29 cm lang, Kugellager fure horizontale undvertikale Bewegung. Schraubgewicht furBelance (Feinjustierung)

0 Gramm und 0.8 bis 8 Gramm einstellbar

Gehause

Mafle

Motor

Platenteller

Nenndrehzahi

Storabstand

29,6 cm ∆, Gewich 2.7 kg, ausgewuchtetAchge gehartet auf Kugelkuppe laufend

78, 45, 33½, 18½ U/min.

durch Hohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetischen Tonsystem Shure M 7 D u. M77Db) PC5 ohne Tonsystem

Zum Auf- und Abheben des TonamasBerurht nur in Rubestellung den Tonamm,Hastkerben fur die Einlaufrillen der Schell-platten.

Fur alle Tonanbhnehmer-Systemme miter-nationalen M&Ben. Auch ganz auswechsel-bsr. Geliefert wird das elektromagn. Stereo-Tonsystem SHure M 7 D u. M 77 D mit aus-tauschbarer. Diamantnadel N 7 D u. N 77 D.

Holzscockel, grau oder graphit, abne-hmbarer Plexiglasdeckel

20--15.000 Hz

47k Ohm

‹ 15 Hz

Hysterests-Synchronmotor fur 220 V Wech-selstrom, 50 HZ, fedend aufgehangt. Antriebuber Gummireibrad, Zwischenrolle, Gummi-treibriemen und Antrebsteller.

Breite 40 cm, Hohe 20.5 cm, Tiefe 32 cm

› 82 dB

Technische DatenThe services The products

umore GX 475

International Consultants for Utilities

03

02

01Energy managementPower demand surveySystem reliability/availabilityanalysisEfficient utilization of energyresources

Fuel treatmentRehabilitation surveysSystem stability analysisLoad managementTariff structures

Combined heat and power supply

Umore CMX 113

Umore CMX 408

Diesel power plantsGasturbine peaking and basload stationsCombined cycle high efficiencystationsSteam turbine power statoions

Waste material fired power stationsMini and micro hydro plantsTotal economy sysrtemsLow heat value fuel utrilizationWaste heat recuperationDistrict heating

Regional electrification

Umore CMX 408

Urban and rural public distributionsystemsindustrial distribution systemsOutdoor and indoor substationsTransmissions systems

Communication systemsSystem protection and automationRegional power developmentplanningProductive use assessment

Fertigungsjahr 2015 Serviceunterlagen Autonomous Robot Systems

OC5/PCS 7

UMORE G67 Autonomous Robot Systems

Lorem Ipsum dolor sit avVitamin CEntrance GREE10-22 hours

Ferti gun gsja h r 2015 / 1 6 Serviceu nt erlagen

Desegno S.L. Hartz. Emissione 1969

Numero di ordinazuione 6107

Formato dell’immagineFormato dei francobolliDentallaturaCartaGommaturaQuartijni daStampaTipografia

33 x 33 mm25 x 36 mm12 3/4:14non filigranatagomma sintetica5 x 10 = 50 francobollirotocalcoJoh. Enschede en ZonenHaarlem

Francoboli permanenti “Juliana Regina”

Fior1.fior 1.25fior 2.50

verderosso bordoblu verdastro

Fior1.fior 1.25fior 2.50

verderosso bordoblu verdastro

Valori e colori:

Datei tecnici:

Numero di ordinazuione 6107

Formato dell’immagineFormato dei francobolliDentallaturaCartaGommatura

33 x 33 mm25 x 36 mm12 3/4:14non filigranatagomma sintetica

Datei tecnici:

Tomano de la imagenTomano de los sellosDentadoPapelGomadoDivion de las hajaTecnica de impresionimpresor

33 x 33 mm25 x 36 mm12 3/4:14sin filigranatagomma sintetica5 x 10 = 50 francobollihuecogradoJoh. Enschede en ZonenHaarlem

Datos tecnicos:

Diseno de la vineta : S.L. Hartz. Emision 1969

Numero de pedido 6107

Valores y colores:

Sellos de franque permanentes “Juliana Regina”

UMORE C6710 PRINCIPLES FOR GOOD DESIGN

UMORE C6710 PRINCIPLES FOR GOOD DESIGN

13 Pocket transistor radioBraun 1958 l Designer Dieter Rams & HFG Ulm

Principle 1/10

29 cm lang, Kugellager fure horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung)horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung) horizontale und vertikale Bewegung. Schraubgewicht

29 cm lang, Kugellager fure horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung)horizontale und vertikale Bewegung.

IPod 3G (Click Wheel) 20 Gb or 40 GB Braun 1958 l Designer Dieter Rams & HFG Ulm

umore brand manual - logoorange.com€¦ · brochure design 11 12 12 18 20 24 02. graphic elements...

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