Ultrabook™ Developer Resources

Intel® Corporation

Legal Disclaimer

INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL® PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice.All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance. Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel AppUp, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries. Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries

Material in this presentation is intended as product positioning and not approved end-user messaging.

This document contains information on products in the design phase of development.

*Other names and brands may be claimed as the property of others.

Copyright © 2012 Intel Corporation.

2Copyright(C) 2012 Intel Corporation. All rights reserved. *Other

brands and names are properties of their respective owners.

3Copyright(C) 2012 Intel Corporation. All rights reserved. *Other

brands and names are properties of their respective owners.

Agenda

Intel AppUp® Center

Intel® Ultrabook™ Community

Summary

For Internal Use Only * Other names and brands may be claimed as the property of others.

Intel AppUp®Intel AppUp®

4

Intel AppUp® CenterThousands of Apps, Aggregated and Curated for Easy Discoverability

• Digital storefront for existing and new PC

software, apps, content, and

entertainment

• Simplified submission process to support

existing software applications and

content

• Purchases supported in >45 countries, via

25 unique partners, and in 5 languages*

• Security testing performed prior to

publication

• Distribution mechanism for all digital

content

Intel Confidential 5

Intel AppUp®is a trusted and aggregated source to get digital content

for Ultrabooks™, notebooks, and PCs – hundreds of millions of platforms!

www.AppUp.com

*English, French, German, Spanish, Italian (coming Q2’12)

Other names and brands may be claimed as the property of others.

Intel Confidential 6

Why Distribute through Intel AppUp®Expanded Reach with Intel AppUp®

• Every 56 seconds a new user joins AppUp®

• Every 16 seconds an application is downloaded via AppUp®

• Potential to reach >2.6B installed PCs worldwide1

• Participate in a ~$10B PC App Store Market2

• Single submission, single validation, single security process that

distributes across many digital storefronts, worldwide

• Opportunities to differentiate products by utilizing Intel hardware

features

1Source: IDC Windows Client OS Installed Base, WinXP and Win72 Source: IDC, Bain, displaysearch, Intel analysis

Easy to submit existing content + a potential reach of 2.6B installed PCs

= High ROI

Connecting Creators with Millions of Consumers

7

Drive consumer adoption by solving consumer problems

� AppUp® makes DISCOVERABILITY easy by AGGREGATING and CURATING

content in a single repository, accessible by many partners worldwide and

hundreds of millions of PCs

Reduce the risk of malware and threats delivered via downloads

� AppUp® SCANS every submission prior to publishing to help ensure a safe

and trusted environment for consumers

Deliver content focused around categories users care about � Games, Entertainment, Creativity, Education, Productivity, Lifestyle, etc

Available today and easily accessible� AppUp® supports Windows7 and Windows XP today – with an opportunity

to reach 2.6B PCs

� AppUp® will be available with Win8

Intel AppUp® provides consumers with a breadth

of popular and relevant content, AGGREGATED and easily DISCOVERABLE,

VALIDATED and SCANNED to help prevent malware,

making PCs more fun and useful.

Opportunity To Grow With Us: 2.6B PCsMarketing initiatives targeted towards the installed base

8*source: IDC PC Shipments by Operating System

Part of the Largest Intel Marketing Campaign

since Intel® Centrino®!

Direct to

Consumer

Social

Networking

Partner

MarketingProduct

Placement

Global Distribution of Apps

9*All logos on this slide are the property of 3rd parties

Intel® Ultrabook™ Community

• http://software.intel.com/en-us/ultrabook/Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners.

Ultrabook™ Community Resources

• Forums: Ask and Find Answers

• Black Belt Program: Earn Points

• Technical Video Tutorials

• Development Opportunities

11

Earn recognition and rewards

Software.intel.com/en-us/ultrabook

Publishing Apps in Intel AppUp®

• Join AppUp® Developer Center

• Start App Submission

• Validation

• App Published

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 12

• 100% Free enrollment

• Access to SDK, Community,

Developer Tools, content, etc

• Submit apps to sell on the Intel

AppUp® Center

• appdeveloper.intel.com

AppUp® Developer Center

13

• Access all apps and

validation process

• Finance

• Messages

• Crash Reporting

• Organization Members

• Black belt program

Your Dashboard

Validation Process

App Publication

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 16

www.appup.com

Get Engaged!

• Enroll in AppUp® Developer:

appdeveloper.intel.com/join

• Talk with us on Twitter:

– @Develop4AppUpEU - AppUp®

– Facebook.com/intelappupdeveloper

– Monika Lischke: @MonikaLischke

• Ultrabook Resources:

– Software.intel.com/en-us/ultrabook

17

http://intel.ly/joinAppUp

Call to Action

• DOWNLOAD the Intel AppUp®

center and test drive an app

today at appup.com

• ENROLL in Intel AppUp®

developer

• ENGAGE in the Ultrabook™

Community

• BUILD new apps & experiences

that integrate Ultrabook touch,

sensors, GPS, etc

• SUBMIT apps to be sold globally

through Intel AppUp® center &

affiliate stores

SDP Specs

• Hard Drive: 180GB SSD - Intel® 520 series

• Processor: Intel® Core™ i7-3667U processor (4M Cache, 2.00 GHZ)

• RAM: 4GB DDR3L 1333MHz

• Screen Resolution: 1600 X 900

• Inputs and Sensors:

– 5-finger Multi-Touch display

– Gyroscope: Sensor Hub

– Accelerometer: Sensor Hub

– GPS: Fastrax GPS IT430

– NFC: SEMCO* module and Cirque* track pad

– Trackpad

– Keyboard

– Front Facing WebCam

• Ports:

– 2 USB

– HDMI: Mini HDMI

– 1 SD Slot

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 19

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 20

Ultrabook Distribution and Support

• Review Dear Customer Letter

• Join Intel® Premier Support

https://premier.intel.com/

– Locate Serial Number on back of SDP

– Submit Issues

– Download SoftwareUpdates

– Device Announcements

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 21

END

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 22

Back-Up Slides

Copyright(C) 2012 Intel Corporation. All rights reserved.

*Other brands and names are properties of their respective owners. 23

SDK Plug-in• Supported for Visual Studio* and Eclipse*

• Easier Access to Intel AppUp® Center

• Start and Stop the Debugger

• Review My Dashboard

• Quick Guide to SDK Documentation

• SDK Wizard for source code integration

• MSI Packaging Wizard

• Java Packager

• SDK Code Generation

Remote Device Access betaRemote Device Access betaRemote Device Access betaRemote Device Access beta

• Virtually launch app on emulated device

• Test apps before submission

• Access Ultrabook and Laptop features

• Observe how apps work and adapt on

different platforms

http://appdeveloper.intel.com/en-us/perfecto_redirect

For Internal Use Only * Other names and brands may be claimed as the property of others.

App SubmissionApp Submission

26

My Dashboard

• Access all apps and validation

process

• Finance

• Messages

• Crash Reporting

• Organization Members

• Black belt program

Supported Files Types

• MSI

– Created using Visual Studio Professional*

– Intel AppUp® SDK Plug-in has MSI wizard

packager

• EXE

– Supports single executable or exe install file

– Must select Windows Native

• JAVA

– Use Intel AppUp SDK java packager

• AIR-> MSI

– Convert AIR* files to MSI using Encapsulator

Product Key Support

• If app already had product/application

key, AppUp developer accepts app

• Intel AppUp will host keys and store in

database

• Each key consumed for each app

purchase

• Need to refill keys as supply gets low

appdeveloper.intel.com/en-us/article/supporting-product-keys-intel-appup

Upload Product Keys

• Accessed from My Dashboard

• Warning emails at 200 and

removal at 50 keys let

• Don’t need to submit for

validation to upload new keys

• Submit in batches of 1000 keys

• Batch must be in CSV file

• After purchase, key emailed to

AppUp account and within

store

Beta Testing

appdeveloper.intel.com/en-us/article/beta-testing

• Test on various platforms: XP, Windows* 7/8

• Test app as if its live

• Can’t test product/application keys

• App upload takes time, so be patient

• Requires AppUp store account

Validation Process

Binary Validation

• Windows 7/8 supports 32 bit and 64 bit• Windows XP only 32 bit

• MSI Size: 2GB, EXE Size: 4 GB

• Large files, >500MB slow to upload, so be diligent. • Small file size are more user friendly

• Actual person will test entire app

• Test all features, menus, buttons, dialogs of app

• Check for virus, spam and malware

• Execute app on defined devices: Laptop, Netbooks

Meta Validation

• Each language needs unique meta data

• Submit all required meta data on initial page first

• Publisher• App Name• App Icon• Short/Long Description• Screen shot• Email Support

• Validation teams determines category of app

• Meta updates don’t require binary upload

• Don’t change version number with meta updates.

Code Signing

• Improves overall quality of the Intel AppUp center, helps guarantee quality apps

• Better apps means better user experience

• Helps reduce virus or malicious software in the store.

• Need to sign new apps and updated apps as well

• Certificates: Chosen Security, Verisign, Globalsign, Thawte, Trust Center, Go Daddy Secure Certification Authority and Comodo

Certificate Tutorial:

• appdeveloper.intel.com/en-us/article/how-do-i-get-code-signing-certificate-certifying-authority

Manual Process:

• appdeveloper.intel.com/en-us/video/signing-jar-file-video-tutorial

• appdeveloper.intel.com/en-us/video/signing-msi-file-video-tutorial

App Signing Tool

• Sign JAVA*, EXE and MSI files

• Requires Certificate and password

• Need to install Microsoft* SDK and

JAVA SDK

• Certificate are free via Intel AppUp

Developer and Comodo*

appdeveloper.intel.com/en-us/article/app-signing-tool-download

37

IDEIDEIDEIDEIDEIDEIDEIDE

PluginPluginPluginPlugin

Wizard

PluginPluginPluginPlugin

Wizard

Developer’sDeveloper’sDeveloper’sDeveloper’s

Dashboard

Developer’sDeveloper’sDeveloper’sDeveloper’s

Dashboard

Application Application Application Application

Services

Application Application Application Application

Services

AppUp

Emulator

AppUp

Emulator

Existing Existing Existing Existing

Tool ChainTool ChainTool ChainTool Chain

AvailableSDK Tools

FutureSDK Tools

UtilitiesUtilities

CodeCodeCodeCode

SamplesSamplesSamplesSamples

Developer’s Developer’s Developer’s Developer’s

GuideGuideGuideGuide

API API API API

ReferenceReferenceReferenceReference

SDK Documentation

Software Development Kit (SDK)Software Development Kit (SDK)

SDK Services

• Authorization

– Verify that end-user device is authorized to run the application

• Instrumentation

– Record application’s usage statistics and post it on developer’s

dashboard

• Crash Reporting

– Registering all crashes, collect crash data

• In-App Upgrade

– Add link to pop up store to purchase complimentary apps

• In-App Purchasing

– Monetize components of your app , great way to make revenue from

free apps

In-App Purchasing User Experience : Unlocking Levels

Developer

Specified ID

Purchase

TypeTax Type

Name

(en-us)

Name

(fr-fr)

Name (it-

it)

Description

(en-us)

Description

(fr-fr)USD EUR GBP

Version1

com.intel.scr

able.level12

Non-

Consumable Video

Sword

of Dog

Epée de

chien

Spada di

Dog

Sword of

Dog

Epée de

chien 0.99 0.79 0.59

Unlocking item file upload during submission

Sample file format of in-app purchase item file

Web Applications: Encapsulator

http://appdeveloper.intel.com/en-us/encapsulator-beta

• Convert HTML*/JavaScript/CSS web application to desktop apps

• Essentially displays web app inside a defined browser window

• Submit zip files with two key files:

– index.html and icon.png

• SDK integration is optional

• Backend engine is Chromium*

• Convert AIR* apps to MSI