Ultra-HD Panel: A demonstration of its impact on content and implications for Public Television

Matthew Goldman Senior Vice President, TV Compression Technology Ericsson

© Ericsson AB 2014 | 2014-04-03 | Page 2

Not All UHDTV is Created Equally • Spatial resolution not key factor for immersive TV viewing experience

– Not all 4K UHDTV solutions are “true” Ultra HD – For an immersive experience,

•At least 50-60 fps required for sports and other complex motion content •At least 10-bit depth data values required to avoid contouring quantization artifacts

Image courtesy of BBC

© Ericsson AB 2014 | 2014-04-03 | Page 3

UHDTV Needs to be Immersive • Will 4K UHDTV’s adoption be more like 3DTV or HDTV?”

– Depends on how we in the industry present it! – Can be transformative if the experience is immersive

• Implementation & standardization efforts continue – The high frame rate (HFR) debate continues

•100 fps, 120 fps, higher? •Fractional HFR (e.g., 120/1.001 fps) or integer only?

– High dynamic range (HDR), including peak white levels, fact finding and calls for proposed technologies just starting

– When will consumer displays implement 10-bit / 12-bit sample data values? – When will consumer displays implement expanded color space?

• Network infrastructure UHD-SDI? Real-time Video over IP?

4K UHDTV @ Sony NAB’14:

Products & Technologies

Hugo Gaggioni CTO, V.P. Technology Sony Professional Solutions of America

RESOLUTION

D-RANGE

VIEW POINT COLOR SPACE

FRAME RATE

IP-BASED CABLING

HDTV “Main Stream” Production Tool Set

4K Cinema

UHDTV 3.8K / 7.6K

3D Stereo

Virtual Reality

4K O.D.S

HDR Imaging

HDTV & Beyond

QFHD 3840H x 2160V

8,294,200 Pixels

2K

7%

HDTV 1920H x 1080V

2,073,600 Pixels

SDTV 720H x 480V

345,600 Pixels

2K Cinema 2048H x 1080V 2,211,840 Pixels

7%

4K2K Cinema 4096H x 2160V 8,847360 Pixels

<Quad Full HD> • 3840x2160 [16:9] • Full HD x4 • Most FPD (TV/Monitor)

are in QFHD format

QFHD : for broadcasting

<4K2K> • 4096x2160 [17:9] • Digital Cinema • Movie Theaters • Projectors

(Home/Professional)

4K2K : for Cinema

4K2K

Both are called “4K”

What is 4K Ultra HD?

Prototype Next generation 4K media player 4K Ultra Short Throw PJ

FDR-AX100 w/t HDMI2.0, Compatible to HEVC Expansion of 4K BRAVIA® TV lineup

Sony

Others

CES2014: Expansion of 4K Lineup

Expansion of Sony's 4K distribution service "Video Unlimited 4K“ Collaboration with “Netflix”・"YouTube™“

UHD streaming services Available with Amazon, Comcast, Xfinity TV, DIRECTV, M-GO and Netflix

Promote 4K business solutions 4K Signage 4K Security 4K Ultra-Wide 4K Events/Projector 4K Broadcasting/Production 20-inch 4K Tablet (Performance Model)

CES2014: High Interest of 4K distribution services

2012.08 Rec ITU- R BT.2020

2012.3 ARIB STD-B56 (JPN)

Parameter Values for Production & Program Exchange

2012.1 ITU-T H.265 (ISO/IEC HEVC)

Video Coding for Broadcasting

Pix 7680x4320, 3840x2160

Frame Frequency

120, 60, 60/1.001, 50,

30, 30/1.001, 25, 24, 24/1.001 (Hz)

Scan Progressive

Sampling 4:4:4, 4:2:2,4:2:0

Quantization 10 bit, 12 bit

> Wide Color Space ITU-BT709-R ⇒ ITU-R BT.2020

> Around 40% less bandwidth Compared to H.264 > Handle 4K as one picture

Interface for Viewing

HDMI 2.0 including 4K 60p (up to 4:2:2, 12bit)

> Conventional 4K TV can be upgraded to HDMI2.0 with 60p 4:2:0 > 4:2:2 capable products and cables,

Production Distribution Viewing Standardization around UHDTV

4K HEVC Live encoding Trail @ London day by Elemental Technology

HEVC 4K/60P Real time transmission test w/t the simulations of modulation/demodulation

by NextV Forum ,JPN

2013.12 2014.02

HEVC 4K Player Free down load DiVX

HEVC Encoder/Decoder

Many Distribution Tests around the world

Super Hi-Vision 7680 x 4320 4320p 100/120

4k Ultra HD TV 3840 x 2160 2160p 100/120

Bit Depth: 10, 12, 14 bit Color Space: ITU-R BT 2020

Audio: 5.1, 7.1 or 11.2 (object based)

Frame Rate: 100/120 FPS

Bit Depth: 10, 12, 14 bit (optional) Color Space: Subset of ITU-R BT 2020 (Metadata)

Audio: 5.1, 7.1 or 11.2 (object based) Frame Rate: 100/120 FPS

4K Ultra HD TV 2160p 50/60 Full HDTV 1920 x 1080 1080p

Bit Depth: 10 bit, 12 bit (optional) Color Space: ITU-R BT 709

Audio: 5.1

Frame Rate: 50/60 FPS

2014/2015

2015/2016

2020+

High Dynamic Range: Yes

High Dynamic Range: Yes

High Dynamic Range: Optional

Subsampling: 4:2:0; 4:2:2 (preferred; 4:4:4 (optional) Coding: HEVC Main 10

Phased Intro of 4K UHDTV

3840 2160

1pixel

Pixels become smaller.

1pixel

3840 2160

Number of Pixels is 4 times greater than Full HD

HD

4K (QFHD) 3840×2160

1920×1080

HD 4K

HD vs. 4K Pixel Resolution

If you are too close,1080P has visible pixels, jagged outlines and screen door effect

Sit closer to 4K and enjoy a larger, clearer picture

Bigger, Closer, Clearer

Wider and More immersive Viewing

Pictures fill up a greater level of consumer’s field of view

Cinema Quality Experience: The 4K Difference

Acquisition Production

Distribution Exhibition

Display

F65 8K/4K Camera

HDCAM-SR Studio Recorder

SRMASTER Storage Unit

Post Production

Media Server 4K Digital Cinema Projector

4K Ultra HD TV

4K Home Projector

Professional OLED Monitor

FMP-X1 4K Server

Lens to Living Room

4K TV Technologies

A high number of consumer devices have already evolved to 4K format characteristics

Uniting CE Devices…. with

4K ＠ Cinema

Cinema Experience the

Difference

4K for HD Production

Live 4K Technology coming to HD

Sony 4K for Live Applications

4K ＠ Home

19

4K for Sports : X Games, Confederation Cup, Wimbledon

Confederation Cup: 4K Cameras

Thank You !

The Visual Implications of 4K Production for Television

Laurence Thorpe Senior Fellow, Imaging Technologies & Communications Group Professional Engineering & Solutions Division Canon U.S.A., Inc.

Putting the Increased Pixels to Work

• Larger Screens – Occupy more of the Human Visual system

• Wider Angles of View

– More picture Content

– Greater Sensation of Reality

– Step closer to the “Stadium Experience”

HDTV

Medium Wide Shot portrayed on a 42-inch HDTV Screen

4K 84-inch Display

HDTV

42-inch HDTV Display

84 –inch 4K Display

Thank You