ultimate fan

11
Our ultimate fan

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Post on 08-May-2015

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Page 1: Ultimate fan

Our ultimate fan

Page 2: Ultimate fan

Our music genre

Our song is an Indie rock song, we plan to target the stereotype of ‘Hipsters’ and ‘indies’ as these are the similar style to the people appearing in our music video. We have made a love song, which is most appealed to these stereotypes, as the rock genre seems to be more about heartbreak and depression but we are focusing on the moving on from breakups. So, in order to find out how to target our specific audience, I have done some research into exactly what things our audience is into…

Page 3: Ultimate fan

WHAT DOES IT MEAN TO BE HIPSTER?

‘’ Hipster: somebody who self-expresses in a way that doesn’t fit into

previously accepted social or subcultural categories’’ – Thehipstereffect.com

To be Hipster is to strive to be an individual and break away from

mainstream, they have tendencies to borrow items from past groups

such as Ray bans from Beatniks. Hipsters tend to put a lot of effort

into being different, and tend to appear over confident in being

different, for example, not listening to a band that has become

‘mainstream.’ They are also likely to have the latest fashion and

technology.

Page 4: Ultimate fan

‘COMMODIFICATION OF DISSENT’

Hipsters usually borrow items from previous

time groups such as Beatniks, however, in their

efforts to find individuality they actually bring

the older

items back into mainstream, meaning

that their fashions stay individual for a

short time.

Page 5: Ultimate fan

Skinny Jeans (rolled up) Boys

Style

Vintage style

Band T-shirts Check shirt

Vans

Converse

high-topsVest tops

Tattoo’s

Piercings, such as tragus, helix,lips and nose.

Page 6: Ultimate fan

Highwaisted skinny jeans

denim shorts.

Band T-shirts

Vintage

girls

Hair accessories e.g. bandana

wrist bands

Converse

vans

High- Tops

Piercings, such as tragus, helix,lips and nose.

Tattoo’s

Page 7: Ultimate fan

FAVOURITE SHOPSNew Look

H&M

Theurbanapparel.com

Modcloth.com

Topshop

catfish

Primark

Ark

Topman

Republic

Page 8: Ultimate fan

Favourite television programmesHow I met your mother

Friends Whitney

Big bang theory

New girl- American sitcom

Rules of engagementSkins

The Inbetweeners

Page 9: Ultimate fan

VENUESDepending on where they live, but they would go to quite small places where the gigs are held, for example the Waterfront in Norwich. This is because they feel individual so the gigs wouldn’t be too large as most of the bands are not too famous. It would be quite chill out but still upbeat and not too expensive.

Page 10: Ultimate fan

TECHNOLOGY

Our fans would be high tech, but it would seem like they have older things as they prefer the more vintage things such as Polaroid camera’s. However most will have phones such as Blackberries or Iphones, as they like to go on social networking sites such as facebook, myspace, Skype, and most importantly Tumblr as they love to share their own photographs etc.

Page 11: Ultimate fan

Restaurants and coffee bar

McDonalds

STARBUCKSShake

Little café’s