ultimate branding
DESCRIPTION
ISBN 978-84-15829-41-6 / Layout: 15 X 20cm / Pages: 192 / Cover: Softcover / In our over-communicated society, the details is very important since this often is what separates the great design from above others. Also keep in mind the needs of communication, What message does of design wish to communicate to the consumer? The message has to be strong and easy to understand. Finally, let’s consider the design solution in the context of moral and ethical precepts from an international point of view, since certain gestures, words and images may have a meaning radically different from one culture to another. “Ultimate Branding” is an interesting selection of international designers showing their best and latest works on logos of all kinds of brands. Sometimes it’s shown the process of creating step by step sample, from the initial sketch to the final logo, and their applications in all kind of projects.TRANSCRIPT
14
ULTIMATE BRANDING
Kitsch
Client: KitschStudio: Puigdemont Roca Design AgencyDesigner: Albert PuigdemontBarcelona, Spainwww.puigdemontroca.com
KITSCH
15
16
ULTIMATE BRANDING
Sinamo
Client: SinamoStudio: MandalaDesigner: Nuria RodríguezAvilés, Spainwww.mandaladgrafica.com
SINAMO
17
18
ULTIMATE BRANDING
SINAMO
19
20
ULTIMATE BRANDING
LUZ Seebistro
Client: LUZ SeebistroStudio: Department United Creative ForcesCreative direction: Oliver BrunschwilerDesigner: Franziska BinzZürich, Switzerlandwww.department.ch
LUZ SEEBISTRO
21
ULTIMATE BRANDING
LUZ SEEBISTRO
23
24
ULTIMATE BRANDING
Summerland
Client: SummerlandStudio: Vit-e Design StudioArt Director: Nathalie FallahaDesigner: Nathalie FallahaBeirut, Lebanonwww.vit-e.com
SUMMERLAND
25
26
ULTIMATE BRANDING
Nizuc
Client: Becker ArquitectosStudio: Carbone Smolan AgencyCreative Director: Ken CarboneDesigner: Nina Masuda, David GoldsteinPhotographer: Ian AllenNew York, USAwww.carbonesmolan.com
NIZUC
27
48
ULTIMATE BRANDING
PUF!
Client: PUF! FestivalArt Director: Jonathan Calugi & Federico LandiniDesigner: Jonathan CalugiStationary Still: Mauro PucciniPistoia, Italywww.behance.net/lovers
PUF!
49
50
ULTIMATE BRANDING
PUF!
51