ulster county tourism p resentation for a dvisory b oard m ay 14, 2015 r ocking h orse r anch r...
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ULSTER COUNTY TOURISMPRESENTATION FOR ADVISORY BOARD
MAY 14, 2015ROCKING HORSE RANCH RESORT
HIGHLAND
TOURISM DIRECTOR’S REPORTRICHARD J. REMSNYDER
• 2015 Travel Guide• 120,000 guides to be distributed• Three NYS Thruway stops, Ulster
County, Westchester County, Rockland County, New Jersey and Pennsylvania
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
• Recent Publicity For Ulster County• Cover Story - AAA Car & Travel Magazine -
May/June• Hartford Courant Travel Section - May 17 - full-
page feature and ad • National Edition of Golfing Magazine Spring 2015 -
Feature on Golf Courses. • Travel Classics Travel Writers' Conference, May 28-
29, Westchester County
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
Summer Advertising Campaign 1010 WINS Radio (May 25 – July 5)
$35,000 Budget 108, :30 spots 66 live read sponsorships #1 AM Station in NYC Metro for Adults 25-54
(UCT’s Target Demo) Annual increases in website visits from NYC
market points to effectiveness of campaign
• Hudson Valley Magazine• $8,625 Budget• 5, 1/3 page Insertions
(June – October)• Better distribution in HV,
Westchester and NYC• Readership info:• $266,800 Avg. Household
income• 61% Female
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
• New Responsive Website• Why?• Current site built in 2009 - Outdated• Increased visits from smart phones and tablets• Outdated user experience
• New Site Features• Responsive - Same content on desktop and mobile • Updated database• Clean and organized experience – no clutter
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
ADVERTISING BUDGET BREAKDOWN
32%
23%29%
7%
3% 6%
% of Media Buys
Digital/Online ($55,000)
Website Build ($40,000)
Radio ($50,000)
Print ($12,000)
Res System ($5,750)
Winter Reserve ($8,202)
• Ellenville Million • Met with Task Force in March and April to discuss
tourism opportunities• Conducted SWOT to facilitate discussion about key
marketing messages among key stakeholders• Produced document that included recommendation
for a sustainable marketing program for the Ellenville/Wawarsing region
ULSTER COUNTY TOURISMTOURISM DIRECTOR’S REPORT
DEPUTY DIRECTOR’S REPORTFRAN DEPETRILLO-SAVOCA
ULSTER COUNTY TOURISMDEPUTY DIRECTOR’S REPORT
• Burning of Kingston Organization Committee
• Travel Guide 2015-2016
• Website Maintenance
• Supervising Intern Program
ULSTER COUNTY TOURISMDEPUTY DIRECTOR’S REPORT
• Tour Groups / Travel Writers
• Ulster Representation of HVT Board
• Trade Shows, Fairs & Festivals
Thank You!