MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.

BrianReich

www,thinkingaboutmedia.combrian@littlemmedia.com

Married(Karen)Twokids(HenryandLucy)32YearsOld.Jewish.

LiveinNewYorkCity.Travelalot.

Strategize.Write.Speak.Teach.Podcast.

Focusontheimpactoftechnologyandtheinternetonsociety.

Politics.PublicAffairs.Marketing.PR.Advertising.Causes.Technology.Innovation.Commerce.Entertainment.Sports.Journalism.Education.Games.Brand.Culture.

Mac.PC.iPhone.Kindle.FlipVideo.Tivo.Wii.

10‐15Newspapers.20+Magazines.800+Channels.1000+Blogs.2500+Friends.

617.417.9436

twitter.com/brianreich facebook.com/BrianReich

FastCompanyExpert

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WeMediaSeniorFellow

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MediaRules!

Seattle.Westport.Washington.Cambridge.AnnArbor.UpperWestSide.

[Start]

PhonesChange

Everything

iPadsChange

Everything

PS3ChangesEverything

SomethingChangesEveryDay

TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof[line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.

Informationmovesfaster.Peoplearemorecloselyconnected.Wehavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Ourconnectionstotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.Wemustadapt.Weneedtoengage.Weneedtolookatthingsdifferently.

Everythingmustchange.

Howorganizationsoperate,organize,andcommunicatemustbere­imagined.Thepassionandinterestofindividualsmustbere­focusedandre­directed.Thewaysthatwemeasuresuccessmustbere­assessed.Thewayswepromotebigideasandcreatebettersolutionsmustbere­envisioned.

[Pause]

Brandisaboutexperience

Marketingisabouttrust

Technologyisthefacilitator

[3Things]

Timely,relevant,compellinginformation

Experiencespeoplewillremember(fondly)andtalk

about.

Stuffthatpeoplewilluse...andvalue.

[2More]

KnowYourAudience

DemographicPsychographicTechnographicBehavioral

OrderofOperations

GoalsStrategies

TacticsResources

[5Ideas]

Human...izePersonal...izeLocal...izeOperational...izeGranular...izeTakeAdvantage...izeTransactionalize

100ReasonstoVisit

Haveyouwalkedontheoldeststreetinthenation?

Youcangetanincredibleglassofwinewithouttraveling2,885miles.

Youhavetobuyanewout[ittoattendtheTribecaFilmFestival

Takeadvantageofthenewscycle

ItssixdegreescoolerinKingston,NYtoday.

VisitingTimesSquaredoesn’tseemlikesuchagoodidea,doesit?

Thegreatoutdoorsnevercloses.

MayorofNewPaltzForADay

TheBlueCheesePotatoChipsat36MainareIncredible.

IjumpedoutofaplaneandlandedinGardiner.

Iearnedmycowmilkingbadge!

Phoenecia12462

BizarreFoodsofEllenville

Woodstock’sOwnSamanthaBrown

Manvs.Food:EsopusEdition

93.6Miles36Holes11Hours1App

Download.Chooseanadventure.Followdirections.Play.Eat.Enjoy.GoHome.[Repeat]

[BigFinish]

TRY Somethingnewanddifferent

FAIL Openlyandactively

LEARN Updateandadapt

ASK LotsofQuestions

[End]

MediaRules!

Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.