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S B M RFIN MB RE PO RT ON CO MP RIT IVE ST UDY OF UNI T LINKE D PO LICIES  ND IT S M RKET RE SE RCH

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REPORT ON

COMP RITIVE STUDY OF UNIT LINKED POLICIES

  ND

ITS M RKET RESE RCH

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EXECUTIVE SUMMARY

After privatization and liberalization in 1991,private sector is

growing very fast across wide spectrum of Indian economy. A major part

of such liberalization process is finance sector.

That is also applicable to Insurance Industry. Large number of 

multinational companies in collaboration with the Indian companies is

competing with the strong LIC.

At the same time bank rates are going down. So investors are going

for alternatives. They are investing in market for good returns.

This report titled Comparison study of unit linked policies and its

market research contains detail study of unit-linked policies and

comparison unit linked schemes of different companies and also their

market potential in Bangalore city.

The main object behind taking this project is to find outstanding

terms and conditions of different companies who issue unit linked

policies and market potential for unit linked policies.

At the same time we are interested to know

1. Whether people are aware about unit linked policies or not?

2. What factor they are consider while purchasing unit linked policy?

3. What is their expectation from unit linked policy?

4. How much they want to invest in Life Insurance?

5. In which type of fund they prefer to invest.?

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Based on this an appropriate questionnaire was prepared. Data was

collected through market survey . The data is analyzed using code sheet,

percentages, averages, sums and weightages .

Findings

1. 96% of the people know about life insurance and 18% know about

unit linked policy

2. Responded people ranked LIC as first, ICICI as second and Allianz

Bajaj as third3. Most people want to invest in Life insurance in the range of Rs

300000 to

Rs 500000

4. The Responded people mostly want to invest in balanced fund.

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Above study shows that awareness of Allianz Bajaj is

very low. But there is a potential market for unit-linked policies. So ALBJ

should come up with some salient features to tap the market. They

should come up with some special offers like giving bonus or fixing some

minimum guarantee amount.

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BACKGROUND

AN INTRODUCTION:

The insurance industry in India is evolving and

assuming different proportions since it was privatized. There was a time

when only traditional insurance products used to dominate the arena, but

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with innovation coming into play, unit-linked/market-linked products

have also found a place.

It is worth mentioning here that world over unit-linkedproducts constitute quite a substantial chunk of the total portfolio of 

insurance companies.

The emergence of unit-linked insurance policies

combines the characteristics of both endowment insurance policies and

mutual funds. With falling interest rates questioning the economics of 

traditional products, most insurers are launching unit-linked policies.

In the developed market, products more in

common with mutual funds have overtaken traditional life insurance

products. Customers too are looking for products that give stability of 

returns in the long run and total protection.

In India, Birla Sun Life, ICICI Prudential, Allianz

Bajaj, LIC are the some life insurance companies dealing in unit-linked

insurance products.

HOW THE UNIT LINKED PLAN WORKS?

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Unit linked plans combines the protection of life

insurance and benefits of mutual fund .The main reason for increasing

interest towards unit linked plans is that they allow you to earn more

return on your investment in this declining interest scenario, and at the

same time offer financial protection to your family in unfortunate event of 

your death. They also allow you the flexibility of withdrawing or

surrendering your unit wholly or partially to meet any contingency like

your children’s education marriage, etc.

Unit linked plans come in the form of units where the

premium paid by you is used to buy units and an investment fund is

allotted to you. Most of the companies offer two or more options to you

with regard to the fund. The choice of the fund allows you to determine

as to how much premium paid by you should be invested and in which

financial instrument. The performance of the fund depends upon the

current value of units in the market.

For e.g. if current value of unit is Rs 10/- and you

pay annual premium of Rs 10000/-, than the number of units you buy

with this premium is 1000 units. If the market is bullish and the value of 

a unit become Rs 13 /- then you can surrender the units for a profit.

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According to the IRDA, a company offering unit linked

plans must give the investor an option to choose among debt, balanced

and equity funds.

If you opt for a unit-linked endowment policy, you can

choose to invest your premiums in debt, balanced or equity funds. If you

choose a debt fund, the majority of your premiums will get invested in

debt securities like gilts and bonds.

If you choose equity, then a major portion of your

premiums will be invested in the equity market. The type of fund you

choose would depend on your risk profile and your investment need.

In case of death during the premium paying term or

the term of the policy, the sum assured, or value of policy fund,

whichever is higher, is paid to the beneficiaries.

In case of survival up to maturity, the value of the fund

is paid out. Therefore, the risk here is transferred to the policyholder and

nothing is guaranteed. So, if the fund value falls below the amount

invested, the policyholder will receive a lower amount.

Taking a closer look at charges and feesone comes to

knows that, there is an initial administrative charge deducted every

month from units. This could be very high, around 15% per annum in the

first year, around 7% p a in the second and around 2-3% p a thereafter.

Suppose you buy a policy wherein the annual premium

works out to Rs 10,000, in the first year, Rs 1,500 would be deducted

towards administrative charges, Rs 700 in the second year and around Rs

300 from the third year. These rates vary from company to company but

are more or less in this range.

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There is an investment management charge too, which

would vary according to the fund selected; for instance, an equity fund

would attract a higher investment management fee of around 1% p a

compared with a debt fund that might attract a fee of 0.25%.

So continuing with the same example, a sum of Rs 100

would be deducted from the annual premium if an equity fund is opted

for. Next, companies charge an annual administration charge. In case of 

some companies this charge is a flat rate, say, Rs 20 per month. In the

case of others, this charge is again a percentage of net assets for each

fund.

Finally, there is a deduction for risk cover. This goes

towards contribution to the sum assured or the life insurance cover. It is

based on mortality rates as calculated by actuaries. For comprehensively

summarising our example, we will assume the age of the male

policyholder to be 30 years and sum assured Rs 1,00,000.

Of a total premium of Rs 10,000 paid in the first year,

Rs 1,500 is deducted towards initial administration fees, Rs 100 towards

investment management fees (assuming the fund opted for is equity) and

Rs 240 towards annual administration fees.

That leaves a balance of Rs 8,160 in the first year. Out

of this, Rs 169 would be deducted towards risk cover. Hence, finally Rs

7,991 would be invested in the fund. In the second year, the figure would

stand at Rs 8,791 and third year onwards, around Rs 9,191 for the term

of the policy. So, every time you make your premium payment, only a part

of it is actually invested in the fund of your choice.

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Combination of mutual fund and insurance cover:

Unit-linked plans are a combination of an investment

fund and an insurance policy. A major part of the premium amount

received on such policies is invested in the stock market by the insurer in

select funds depending on the risk level chosen by the customer. Mind

you, this is after deducting administration charges and management

expenses that may vary from one fund to the other.

Choice of Funds:

The customer has the option of choosing from debt, balance and equity

funds. If the individual chooses a debt fund, a major part of his premia is

invested in debt securities like gilts and bonds. But if it is equity, a major

portion goes towards investments in the stock market. So depending on

the risk profile the individual may choose his investment option.

Survival Benefits:

As regards survival benefits the fund value as on that date is paid to the

individual.

Death Benefits:

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In case of death the individual is paid higher of the sum assured or the

fund value standing to his account.

Fund Value:

The fund value is the value of your investment as on a given date. This is

influenced by the ups and downs in the sensex.

So Fund Value = Unit Price x Number of Units

Switching between Funds:

The advantage one gets in case of a unit linked fund is that the working

is similar to a mutual fund. One can ship out of a fund if he feels its

performance is not up to the mark. Companies allow certain number of 

free switches in a year. For any more switches one may have to pay.

Risk Element:

On the face of it investment in unit-linked plans are not

entirely safe. An element of risk is definitely in the hands of the individual.

An individual choosing to park his funds in equities stands to gain or lose

depending on the bull run in the stock market. When the market is

buoyant he stands to gain handsomely but on the other hand he may lose

heavily when it tanks out.

Unit-linked insurance plans are all of a sudden much talked

about, publicized and sold. While these are not a recent phenomenon,

since a number of insurance companies already had these products as a

part of their portfolio, of late these plans have seen sudden frenzy.

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It is perhaps the bull phase or the lure of market-linked

returns that insurance companies have been shouting hoarse about that

is responsible for these products outselling others.

While this is not to dissuade from purchasing unit linked

covers it would be once own interest to take a peek at the ‘market linked

returns’ you can expect. And if you think that the entire premium you pay

is invested in avenues chosen by you to maximize returns you could be

wrong.

Expenses during the first year:

The insurance company towards various charges reducing

the investable amount considerably deducts a substantial amount from

your premium income. In the first year Allianz Bajaj through its Unit Gain

SP Plus claims to allocate 100 percent of the single premium you invest

but cancels units on a monthly basis towards various charges from your

fund.

Accordingly Kotak Safe Investment Plan allocates 86 percent

and LifeTime of ICICI Pru Life allocates 80 percent for amounts less than

Rs 50,000 and 82 percent for those above Rs 50,000 towards

investments.

Administration expenses:

The fund expense is the highest in the first year. ICICI Pru

Life charges administration expenses of 20 percent of the premium for

amounts below Rs 50,000 and 18 percent for amounts over Rs 50,000 in

the first year while it is 7 percent for amounts upto Rs 20,000 in case of 

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Kotak Safe Investment plan.

Again there are annual administrative charges that are as

high as 1.25 percent per annum of net assets on Life Link of ICICI Pru Life

and on Unit Gain SP Plus of Allianz Bajaj Life Insurance.

Mortality charges:

While the annual administrative charges stand at 1.25 percent of net

assets for ICICI Pru Life and Allianz Bajaj Life Insurance the differences in

mortality charges is quite a bit. ICICI Pru Life charges 1.48 per thousand

of sum assured at age 30 while Allianz Bajaj charges 1.29 at age 31.

Switching:

Now what if you plan to switch from one fund to the other.

ICICI Pru Life offers only one free switch every year and charges a

switching fee of 1 percent for extra switches. In contrast Allianz Bajajoffers three switches free with subsequent switches charged at the rate of 

1% of switch amount or Rs 100 which ever is higher while with OM Kotak’

s Safe Investment plan you can switch any number of times at no extra

cost.

Besides there are fund management charges that varies

depending on the type of fund you choose to park your funds. OM Kotak

charges 0.6 percent if you choose to invest in money market funds, on

gilt funds it is 1 percent, on balanced funds it is 1.3 percent and on

growth funds it is 1.5 percent.

Transaction costs 

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Also Allianz Bajaj charges transaction costs at 0.5 percent

but not exceeding 0.7 percent of the equity investment while it is 0.1

percent not exceeding 0.2 percent of the debt investments. Moreover,

there exist underwriting charges on the basis of the age of the individual.

Know that when you buy unit-linked insurance products, a

major part of the risk is transferred to you from the insurance company.

Unit linked risk products may not be a good investment option when

taken into account the high costs and the risk associated with volatile

markets.

These products will entail regular monitoring since they are

market linked and may perhaps be a good bet when the market is at a

peak but if the market bottoms out you may lose heavily. So know that

you are playing with your risk cover.

Unit-linked vs. traditional insurance products.

While in a unit-linked insurance product part of 

the premium paid by the policyholder goes towards administrative and

mortality charges (that provides life cover) and the balance into an

investment account, in a traditional policy (with or without profit policy),

the premiums are put in a common fund, part of which is invested and

part goes into paying for the risk cover.

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However, the entire profit from investment is not

declared as bonus in a traditional policy. Some is held back by the

insurance company to build reserves to pay end bonus and other returns.

Also, there is a chance of using the money to

cross-subsidise other products i.e. paying more returns towards single

premium products. The performance of the investible portion of premium

in a unit-linked scheme is monitored in the form of mutual fund units.

Unit-linked insurance products allow

policyholders to define their underlying investment with choices varying

from a conservative to an aggressive option.

In effect, a customer can create his/her own

personal investment plan backed by an insurance policy with at least a

minimum guaranteed return, in some cases. On the contrary, a traditional

policyholder has to rely on the investment manager.

Besides, unit-linked products offer benefits like

transparency, liquidity and flexibility. The insured has the flexibility of 

changing the investment option after completing one policy year taking

advantage of market movements to plan investments and earn returns,

giving him complete control of his funds.

Thus, in a scenario when the equity market is not

performing well, a policyholder with high exposure to equities can switch

to the option, which has a high proportion of fixed income instruments.

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Above all, as in the case of other insurance products,

the premiums are taxing deductible and the benefits i.e. the maturity

benefit, withdrawal, surrender and death benefits are all tax-free.

Mode of premium payment:

Paying single premium or regular premium in the form

of yearly /half yearly, quarterly and monthly installment and premium

paid by you is used to buy units.

Hence unit linked policies multiply your profits and

brings you the return and liquidity of the stock market and the safety of 

the insurance at the same time.

Allianz Bajaj Life Insurance Company Limited

Allianz Bajaj Life Insurance Co. Ltd. is a joint

venture between two leading conglomerates- Allianz AG, one of the

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world's largest insurance companies, and Bajaj Auto, one of the biggest 2

and 3 wheeler manufacturers in the world.

Allianz AG with over 110 years of experience in over

70 countries and Bajaj Auto, trusted for over 55 years in the Indian

market, together are committed to offering you financial solutions that

provide all the security needed for once family and oneself 

Allianz Bajaj Life Insurance

Is the fastest growing private life

Insurance company in India

Currently has over Rs 3,00,000 p.a. satisfied customers

Is backed by a network of 68 Customer Care Centers spanning 55

locations across the country

One of India's leading private life insurance companies

COMPANY PROFILE

Allianz Group

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Allianz Group is one of the world s leading insurers and financial services providers.

Founded in 1890 in Berlin, Allianz is now present in over 70 countries

with almost 174,000 employees. At the top of the international group is

the holding company, Allianz AG, with its head office in Munich.

Allianz Group provides its more than 60 million customers worldwide

with a comprehensive range of services in the areas of 

Property and Casualty Insurance,

Life and Health Insurance,

Asset Management and Banking.

ALLIANZ AG- A GLOBAL FINANCIAL POWERHOUSE

Worldwide 2nd by Gross Written Premiums - Rs.4, 46,654 cr.

3rd largest Assets Under Management (AUM) & largest amongst

Insurance cos. -

AUM of Rs.51, 96,959 cr.

12th largest corporation in the world

49.8 % of global business from Life Insurance

Established in 1890, 110 yrs of Insurance expertise

70 countries, 173,750 employees worldwide

Bajaj Group

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Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group

is the largest manufacturer of two-wheelers and three-wheelers in India and one of

the largest in the world.

A household name in India, Bajaj Auto has a strong brand

image & brand loyalty synonymous with quality & customer focus.

A STRONG INDIAN BRAND- HAMARA BAJAJ

One of the largest 2 & 3 wheeler manufacturer in the world

21 million+ vehicles on the roads across the globe

Managing funds of over Rs 4000 cr.

Bajaj Auto finance one of the largest auto finance cos. in India

Rs. 4,744 Cr. Turnover & Profits of 538 Cr. in 2002-03

It has joined hands with Allianz to provide the Indian consumers

with a distinct. Option in terms of life insurance products

As a promoter of Allianz Bajaj Life Insurance Co. Ltd., Bajaj Auto

has the following to offer - Financial strength and stability to

support the Insurance Business

A strong brand-equity.

A good market reputation as a world-class organization.

An extensive distribution network.

Adequate experience of running a large organization.

Shared Vision

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A household name in India teams up with a global conglomerate...

Bajaj Auto Ltd, the flagship company of the Rs. 8000crore Bajaj group is the largest manufacturer of two-wheelers

and three-wheelers in India and one of the largest in the world.

A household name in India, Bajaj Auto has a strong

brand image & brand loyalty synonymous with quality & customer focus.

With over 15,000 employees, the company is a Rs. 4000 crore auto giant,

is the largest 2/3-wheeler manufacturer in India and the 4th largest in

the world. AAA rated by Crisil, Bajaj Auto has been in operation for over

55 years. It has joined hands with Allianz to provide the Indian

consumers with a distinct option in terms of life insurance products.

As a promoter of Allianz Bajaj Life Insurance Co. Ltd.,

Bajaj Auto has the following to offer

Financial strength and stability to support the Insurance Business.

A strong brand-equity.

A good market reputation as a world class organization.

An extensive distribution network.

Adequate experience of running a large organization.

A 10 million strong base of retail customers using Bajaj products.

Advanced Information Technology in extensive use.

Experience in the financial services industry through Bajaj Auto

Finance Ltd

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BOARD OF DIRECTORS OF ALLIANZ BAJAJ ARE

1. Rahul Bajaj

2. Niraj Bajaj

3. Sanjivnayan Bajaj

4. Ranjit Gupta

5. Govind Prasad Laddha

6. J.Shridhar

7. Bajaj Auto Limited

8. Dr Wemer Zedelius

9. Heinz Dollberg

10. Don Nguyen

11. Alan Wilson

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Allianz Bajaj brings several innovative products, the details of which as

followes

ALLIANZ BAJAJ’S PRODUCTS

Individual Plans

UNITGAIN

A Unit Linked Plan

UNITGAIN SP

A Single Premium Unit Linked Plan

INVESTGAIN

An Endowment Plan

CHILDGAIN

Children's Policy

CASHGAIN

Money Back Plan

SWARNA VISHRANTI

Retirement Plan

RISK CARE

Pure Term Plan

TERM CARE

Term Plan with Return-of-Premium

LIFETIME CARE

Whole Life Plan

SAVE CARE ECONOMY SP

Single Premium Endowment Plan

LOAN PROTECTOR

A Mortgage Reducing Term Insurance Plan

KEYMAN INSURANCE

A Promising Business Opportunity

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COMPARISON STATEMENT

Particular

s

Allianz Bajaj Birla sun life ICICI LIC

1) Types

of policy

Issued

a) Unit Gain

b) Unit Gain SP

a) Flexi Save

Plus

Endowment

Plan

b) Flexi cash

flow money

back Plan

c) Flexi Life

Line Plan

a) Lifetime

b) Life link

a) Life Time

b) Life Time SP

2)

Eligibility

From 1year to 60

years

From 30 days

to 65 years

From 0year to

60 years

From 12 years

to 55 years

3)Minimu

m

premium

amount

( in Rs)

Rs 10,000 regular

Rs 25,000 single

premium

50,000 for

minor

75,000 for

adults

18,000 p.a.

or

9,000 for half 

yearly and

1,500 for

monthly.

5,000regular

20,000 single

4) Termof the

Plan

Death or lowbalance whichever

is first

As per policyterm

5,10,15,20,25o

r30

or as per

maturity age

15,20,25,30or

35years for

minor &

60,65,70,80

for adult

At the age of 100

10 years

5)

Premium

payment

frequency

Yearly, Half  

yearly,

Quarterly and

Single premium

[Monthly –with

Yearly, Half  

yearly,

Quarterly and

Single

premium

Yearly, Half 

yearly, and

Monthly

Yearly, Half  

yearly,

Quarterly and

Single

premium

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6)

Maturity

benefit

Total value of that

you hold in fund

/funds

Total value of 

that you hold

in fund /funds

Total value of 

that you hold

in fund

/funds

Bid value of  

the fund along

with maturity

bonus at 5% of 

sum assured.

7) Death

benefit

Sum assured

chosen or value of 

units

Whichever is

higher

Face amount

+

Policy fund

Sum assured

chosen or

value of units

Whichever is

higher

-Death in 1st

6months –30%

of S.A+fund

value

-Death in 2nd

half of 1st year

–60% of S.A

+ fund value

-1st year &

above S.A +

fund Value

-On 10th year

5% bonus of  SA

+ bid value of 

fund```

8) Free

switches

Three free

switches every

year.

One free switch

every year.

One free

switch every

year.

Twice during

the term of  

plan.

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S B M RFIN MB9)Minimu

m and

maximum

Sum

Assured

For Single Premium

Min=1.01 time the SP

Max=Y time the SP

Where Y as per following

table

A

g

e

0-

30

31-

35

36

-4

0

41

-4

5

46

-6

0

Y 45 40 25 15 5

For Regular Premium

Min=5 time AP

Max=Y time the AP

Where Y as per following

table

A

g

e

0

-

3

0

31

-3

5

36

-4

0

41-

45

46

-5

5

56

60

Y 1

2

5

10

5

75 55 30 20

Amount

chosen by

the

customer

For Single

Premium

Min =Rs

20,000

Max =Rs

10,00,000

For

Regular

Premium

Min =Rs

50,000

Max =Rs

10,00,000

10) Cash

withdrawa

l option

You may withdraw money

any time after ‘3’ full years

You may

withdraw

money any

time after

‘4’full years

You may

withdraw

money any

time after ‘3’

full years

After ‘3’

years the

policy

holder

can

withdraw

max of

50%.11)Invest

ment

option

Equity Fund

Balanced fund

Debt fund

Cash fund

Protecto

r

Builder

Enhance

r

Maximiser

Protector

Balancer

Secure

d fund

Balanc

ed

fund

Risk

fund

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The fund value is always depend upon the market

condition. On the total premium the deductions are

Allocation chargesOther charges

ALLOCATION RATES

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Allianz Bajaj Birla Sunlife ICICI Om Kotak

Yearl

y

Alloc

ation

(%)

Cumula

tive

Allocati

on (%)

Com

missi

on

(%)

Yearl

y

Alloc

ation

(%)

Cum

ulativ

e

Alloc

ation

(%)

Com

missi

on

(%)

Yearl

y

Alloc

ation

(%)

Cum

ulativ

e

Alloc

ation

(%)

Co

m

mis

sio

n

(%)

Yearl

y

Alloc

ation

(%)

Cumula

tive

Allocati

on(%)

Commi

ssion

(%)

Year 1 30 30 40 35 35 35 80 80 8 86 86 10

Year 2 98 128 5 96.5

127.5

5 92.5

172.5

5 86.5 182.5 3.50

Year 3 99 227 5 95

222.

5

5 96

268.

5

3 86.5 279 3.50

Year 4 100 327 5 95

317.

5

5 96

364.

5

2 86.5 375.5 3.50

Year 5 100 427 5 95

412.

5

5 96

460.

5

2 86.5 472 3.50

Year 6 100 527 5 95

507.

5

5 96

556.

5

2 86.5 568.5 3.50

Year 7 100 627 5 95

602.

5

5 96

652.

5

2 86.5 665 3.50

Year 8 100 727 5 95

697.

5

5 96

748.

5

2 86.5 761.5 3.50

Year 9 100 827 5 95

792.

5

5 96

844.

5

2 86.5 858 3.50

Year

10

100 927 5 95

887.

5

5 96

940.

5

2 86.5 954.5 3.50

Year

11

100 1027 5 95

982.

5

5 96 1036

.5

2 86.5 1051 3.50

Year

12

100 1127 5 95 1077

.5

5 96 1132

.5

2 86.5 1147.5 3.50

Year

13

100 1227 5 95 1172

.5

5 96 1228

.5

2 86.5 1244 3.50

Year

14

100   1327   5 95 1267

.5

5 96   1324

.5

2 86.5 1340.5 3.50

Year

15

100   1427   5 95 1362

.5

5 96   1420

.5

2 86.5 1437 3.50

Year

16

100   1527   5 95 1457

.5

5 96   1516

.5

2 86.5 1533.5 3.50

Year

17

100   1627   5 95 1552

.5

5 96   1612

.5

2 86.5 1630 3.50

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Non al l ocat ed amount

In the long run say 20 years, the non allocation will be

Particulars Allanz

Bajaj

Birla Sunlife ICICI Om Kotak

Year 1 70% 65% 20% 16%

Year 2 2% 7.5% 7.5% 3.5%

Year3 1% 5% 4% 3.5%

Year4 5% 4% 3.5%

Year5 5% 4% 3.5%

Year6 5% 4% 3.5%

Year7 5% 4% 3.5%Year8 5% 4% 3.5%

Year9 5% 4% 3.5%

Year10 5% 4% 3.5%

Non allocation

charge(cumulat

ive)

73% 112.5% 59.5 47.5

Particulars Allanz

Bajaj

Birla

Sunlife

ICICI Om Kotak

Non allocation

Charges(cumulat

ve)

73% 162.5% 99.5% 82.5%

Average non

allocation per

year will be

3.65% 8.125% 5% 4.125%

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The main determinant of how policy operates is

allocation of fund and growth rate of the company. The growth rates are

available in the newspaper.

However, some insurers do guarantee a part of the

return. Birla, for instance, guarantees a minimum return of 6% in case of 

Protector option, 4.5% in Builder and 3% in Enhancer. Birla, as of 

November 2003 has declared, since inception, a return of 13.55 % on

Protector, 18.23% on Builder and 25.61% on Enhancer.

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RESEARCH

METHODOLOGY

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RESEARCH METHODOLOGY

PROBLEM DEFINITION

` In the market, bank interest rates are coming down

and peoples prefer other investment avenues like mutual funds. The main

focus of this project is to know about unit-linked policy ( combination of 

mutual fund and life coverage), how this plan works in the market and

how people consider its attributes and factors.

OBJECTIVE

The main objective of the research is to find potential

market for the unit linked plans in Bangalore city.

SUB OBJECTIVES

1. To know potential market for life insurance.

2. To know awareness of different insurance companies.

3. To know which attributes people consider most important.

4. To know what factor people consider while purchasing unit linked

policy.

5. To know the investment criteria

6. To know in which range people want to invest.

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Keeping above objective in mind a questionnaire was

designed and field survey conducted in Bangalore city.

SAMPLE PROFILE

Businessmen, Employees and other are population for

this project. Efforts were made to get the respondents with income of Rs

3,00,000 & more. Sampling units are taken from the Bangalore city.

SAMPLE SIZE

Sample size was 100 in Bangalore city

SAMPLING TECHNIQUE

Samples were chosen from different areas of Bangalore i.e.

 Jayanagar, M G Road, Corporation area, Electronics city and tried to

maintain 1:1:1 ratio of businessman, employees and other among the

respondents

DATA COLLECTION PROCEDURE

Data collection for unit linked policy

Secondary data collected from following source

1. Literature from Allianz Bajaj office

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2. Articles from Economictimes

3. Article from Insurance Cover

Primary data was collected through field survey by framing

the questionnaire

DATA ANALYSIS TECHNIQUE

The data collected was consolidated, the sum average

was calculated. Various charts were prepared which helped to analyze thedata better .Data analysis involved converting of recorded observation in

to descriptive statement.

LIMITATION OF THE STUDY

1. The findings are relevant only to Bangalore city , however a

generalized view can be applicable to cities with similar

characteristics.

2. Since the sampling technique was random, the finding might not

give an accurate picture.

3. Since the time and cost were the a constraints, result may not be

accurate, as surveyor could not survey the entire customer and

potential investors.

4. Some of the customers could not give an accurate response to

some of the questions

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SCOPE OF THE STUDY

The project includes

1. Study of unit linked policy.

2. The eligibility criteria of the applicant

3. Brief idea about the company called Allianz Bajaj life insurance

company limited.

4. Comparison study of different unit inked policies of different

companies

5. Terms and conditions of different companies unit linked policies

6. Different types of policies issued by Allianz Bajaj

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FINDINGS

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Findings:

1) Have you bought any Insurance policy/ know about unit linkedpolicy?

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The ranking is

1. Life Insurance Corporation

2. ICICI

3. Allianz Bajaj Life Insurance Company Limited

4. Tata AIG Life Insurance Company Limited

5. Aviva Life Insurance Company Limited

3) Have you bought any unit linked policy?

Out of 100 samples only 2 people bought unit linked policy.

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4) Are you interested in buying unit linked policy?

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5)Rank the below attributes do you consider while purchasing?

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6) Rank the factors do you consider while purchasing Life

Insurance/Unit Linked policy?

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7) How much do you want to invest?

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8) In which fund do you prefer to invest(rank them accordingly)

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ANALYSIS

ANALYSIS HAS BEEN MADE IN THREE PARTS

Respondents in general

Respondents whose income is more than

Rs Rs 3,00,000 p.a.

Respondents who knows about Unit Linked

Policy

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RESPONDENTS IN GENERAL

INCOME OF THE RESPONDENTS

Four types of income group has been responded, accordingly respective

percentage has been given.

1. Below Rs 1,50,000 28%

2. Rs 1,50,000-Rs 3,00,000 p.a. 20%

3. Rs Rs 3,00,000 p.a.-5,00,000 30%

4. Above Rs 5,00,000 22%

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AWARENESS OF LIFE INSURANCE

Awareness of the life insurance is out of the 100samples 2 peoples don’t know about the life insurance.

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AWARENESS OF UNITLINKED POLICY

Out of 98 people 22% know about the unit linked policy.

RANKING OF LIFE INSURANCE COMPANIES

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Respondents ranked life insurance companies as below

The ranking is

1. Life Insurance Corporation

2. ICICI

3. Allianz Bajaj Life Insurance Company Limited

4. Tata AIG Life Insurance Company Limited

5. Aviva Life Insurance Company Limited

Respondents ranked Allianz Bajaj as 3rd among 6 life insurance

companies.That means awareness is less about the company. Thereforecompany should take some measure to create awareness.

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While purchasing unit linked policy, people consider

the attributes like   Creation of estate, Life coverage, Mode of paying premium,

Withdrawal benefits, Saving component echo much importance they give to each

attribute is given below

While purchasing life insurance people

considered most important is ife coverage thanCreation of estate than

saving component than other attributes like  maturity benefits,

withdrawal benefits and mode of paying premium .the least important

attribute is  harges levied .

As people consider most important as life

coverage, in the policy of Unit gain they should concentrate on Death

benefits and life coverage period.

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After consideration of attributes the next step towards the

purchase of life insurance by the prospective buyer are following factors

1. Brand Image

2. Risk Factor

3. Income

4. Age factor

5. Influence of relatives and friends

6. Market condition

Respondents considered very important as Risk factor

than the factors like Income, Age, and Market conditions. Brand image

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as less important and Influence of relatives and friends as very least

important.

As people are tend to avoid risk and give more

importance to risk factor it shows that people are willing to take risk.

PEOPLE’S INTEREST OF INVESTING IN LIFE INSURANCE

Respondents got a option of five categories as shown above. The

response was

Below Rs 1,00,000 13%

Rs 1,00,000 –2,00,000 18%

Rs 2,00,000 – Rs 3,00,000 p.a. 27%

Rs Rs 3,00,000 p.a.- 5,00,000 29%

Above Rs 5,00,000 13%

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4. Allianz Bajaj

5. Tata AIG

6. Aviva

Respondents whose income is more than Rs 3,00,000

p.a. considered attributes as below

Respondents considered very important attribute as Creation

of estate, Saving components and life coverage. Next important as

Mode of paying premium and next is Withdrawal benefits next is

Maturity benefits and the least important is  harges levied.

Respondents even consider Saving component and creation

of estate as very important.

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Respondents whose income is more than Rs 3,00,000 p.a.

considered factors affecting to buy life insurance as below

Respondent considered all the above-mentioned

attributes as most important In percentage most important is Age,

Income, Market conditions, Risk Factor and least important is Brand

image and influence of relatives and friends.

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Respondents whose income is more than Rs 3,00,000 p.a.

considered the investment criteria as follows

Respondent interested to invest money more between

Rs3,50,000-5,00,000 p.a.

Next is Rs2,00,000-3,50,000 p.a. and same percentage of people wants

to invest in

Rs1,00,000-2,00,000 p.a. and 19% want to invest in  above Rs

5,00,000 p.a. and least people want to invest in  elow Rs 1,00,000 p.a.

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Respondents whose income is more than Rs 3,00,000 p.a.

considered investing their money in following funds

Rankings are given below

1. Balanced fund 31%

2. Cash fund 25%

3. Equity fund 22%

4. Debt fund 22%

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OPINION OF THE RESPONDENTSWHO KNOW ABOUT THE

UNITLINKED POLICY.

Respondents considered very important attribute as Life

coverage next important as  Withdrawal benefits next is   Saving

components and Creation of estate next important as  aturity benefits

next important attribute is Mode of paying premium and the least

important is  harges levied.

Here most important to note is every attribute is

considered important because all the percentage is more than 10 .

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Very important Risk factor

Less important Income, age

Important Market conditions

Not important Brand image

Least important Influence of relatives &friends

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Respondents got an option of five categories as shown above. The

response was

Below Rs 1,00,000 09%

Rs 1,00,000 –2,00,000 00%

Rs 2,00,000 – Rs 3,00,000 p.a. 09%

Rs Rs 3,00,000 p.a.- 5,00,000 55%

Above Rs 5,00,000 27%

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Rankings are given below

1. Balanced fund 32%

2. Equity fund 25%

3. Cash fund 23%

4. Debt fund 20%

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SUGGESTIONS:

1. The above study showed that the awareness about Allianz Bajaj is

less . People ranked it 3rd in the life insurance companies .So

companies should take some measure to create awareness in the

minds of customer .For that it may go for aggressive advertisingcampaign or sponsor for some events, go for banners or hoardings

2. The competitor companies of ALBJ is very strong in unit linked

policies Birla Sunlife and LIC are going extremely well in the

market.their growth rates are very high .So ALBJ should highlight

their strong points like

Choosing the sum assured

Low allocation charges in the long run

Good service

Low switching charges

Term of policy is unlimited

Salary deduction schemes

3. The unit-linked policies are suitable to those who are active

investors and at the same time they want to cover their life.

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4. There are various categories of people who can be differentiated

like

Men and Women

Men usually take the risk, where as women hesitate to take risk.

So this policy is more suitable to men

Age factor

Young people are more willing to take the risk, where old people

are not. So it is suitable to young income people

Income group

If income of the person is high than he can take risk but

low-income group cant take the risk. So this policy is suitable to

high-income group people.

5. Life insurance is the classical example of unsought goods. The

nature of that is the consumer does know about or does not

normally think of buying.

It requires personal selling support. So agents should be fully

informative and they should be able to tell the entire information

customer needed.

6. As awareness is less , Allianz Bajaj should open some morebranches

so that acccess becomes easy. So that people can approach the

company and take service.

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7. As people consider risk factor as very important company should

give minimum guarantee of money so that people may consider

this policy as most secured and also giving good profit.

8. Company should come up with group unit linked plans so that

people may have option to go for unit-linked policy.

CONCLUSION

In new economy things are moving at a nanosecond pace; that our

markets are characterised by hyper competition; that disruptive

technologies are changing every business and every business must adapt

to the empowered consumer. In such an environment ALBJ is performing

on a consistence basis. It is not a result of luck, trick plays or misfortune

of the competitors, but service and attractive schemes of ALBJ. Allianz

Bajaj sustained efforts are yielding superior long-term result.

The above study showed that unit linked policy has attractive

market. But main problem is awareness. So Allianz Bajaj should create

awareness among the people. They should explain the advantages they

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are getting out of unit-linked policy. They should come up with some

salient features like different investment criteria, group investment plans

etc.In India people are not willing to invest their money in market but

they make idle investment. So it is the work of middlemen win the

willingness of people to invest in market. Also company should

concentrate on death benefit and term of policy.

BIBLIOGRAPHY

1. Donald .S.Tull & Hawkins – Marketing research measurement and

method,

Prentice Hall of India Private Limited,New Delhi-2001

2. Literature available at Allianz Bajaj Branch office, Bangalore.

3.  www.AllianzBajaj.com

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4. www.economictimes.com

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APPENDIX

MARKET SURVEY ON UNIT LINKED POLICIES

Sir/Madam,

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I am MBA student studying in KLS’s IMER ,Belgaum. I am doing

survey onunit linked plans . Please co-operate and spare a few minutes of your

time to fill up the following questionnaire. The information provided by you will

be kept confidential since this project is for academic purpose.

Name :

Address :

Ph .No :

Gender : Age :

Profession/Occupation:

Annual income: a) below 150000 b)150000-300000

c) 300000-500000 d) above 500000

1. Have you bought any Insurance policy / know about unit linked policy?

Yes No

2. Rank the insurance companies you are aware off 

L I C Allianz Bajaj

Birla Sunlife Aviva

I CI C I Tata AIG

3. Have you bought any unit linked policy?

Yes No

If Yes

Company name :

If No4. Are you interested in buying unit linked policies

Yes No

If yes

From which company

And why

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5 .   Rank the below attributes do you consider while purchasing Life Insurance/

Unit Linked policies (For very important 5 to least important 1)

Attributes 5 4 3 2 1Creation of estate

Life coverageMode of payingpremiumWithdrawal benefitsMaturity benefitsSaving componentCharges levied

6. Rank the below factors are you consider while purchasing Life Insurance/Unit Linked policies (For very important 5 to least important 1)

Factors 5 4 3 2 1

Brand imageRisk factorIncomeAgeRelatives and friendsMarket conditions

7. How much do you want to invest?Below -10000 100000-200000

10000-50000 Above 200000

50000-100000

8. In which fund do you prefer to invest (rank them accordingly)

Equity fund Cash fund

Debt fund Balance fund

Thank you

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1 1

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LIC Birla Sunlife ICICI Allianz Bajaj Aviva Tata AIG

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1 4 2 3 6 5

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1 3 5 2 6 4

1 5 2 6 4 3

2 3 1 4 6 5

1 4 2 3 6 5

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1 2

1 4 2 3

1 4 3 6 5 2

1

1

1 3 2

5 3 2 4 6 11 5 2 4 6 3

1 2

1 3 4 2 6 5

1 2 3 5 6 4

1 5 4 2 6 3

4 1 5 2 6 2

1 2

LIC

552   222   366 286 94 228

1 85 6 510

2 4 5 20

3 0 4 0

4 6 3 18

5 2 2 4 Bought unit linked

6 0 1 0 2

552Interested to buypolicy

9

1 4 6 24

2 6 5 30

3 16 4 64

4 24 3 72

5 14 2 28

6 4 1 4

222

1 2 6 12

2 52 5 2603 16 4 64

4 6 3 18

5 6 2 12

6 0 1 0

366

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1 4 6 24

2 20 5 100

3 16 4 64

4 26 3 78

5 8 2 16

6 4 1 4

286

1 0 6 0

2 0 5 0

3 6 4 24

4 2 3 6

5 8 2 16

6 48 1 48

94

1 2 6 12

2 12 5 60

3 30 4 120

4 6 3 18

5 7 2 14

6 4 1 4

228

LIC ICICI Allianz Bajaj Tata AIG Birla Sunlife Aviva

552 366 286 228 222 94

31.57895 20.93822 16.36156 13.04348 12.70023 5.377574

1748

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attributesCreation of estate

Lifecoverage

Mode of payingpremium

Withdrawalbenefits

Maturitybenefits

Savingcomponent Charge

1 1 1 5 5 3 2 42 5 1 5 5 5 5 5

3 1 1 4 1 1 1 1

4 2 1 4 1 1 1 3

5 3 1 1 3 2 1 4

6 2 5 3 5 5 4 5

7 3 2 3 1 3 2 5

8 2 1 2 3 1 3 4

9 1 3 1 2 3 2 3

10 1 1 1 1 1 1 2

11 3 5 3 1 3 3 4

12 3 2 3 4 4 2 5

13 1 5 1 5 1 1 514 1 2 2 4 3 4 4

15 2 5 5 3 4 3 5

16 2 2 3 2 2 1 3

17 3 4 4 5 3 4 4

18 4 2 2 1 3 2 3

19 1 2 1 3 1 1 5

20 5 2 3 4 1 2 3

21 2 1 3 1 1 1 1

22 2 1 3 2 4 3 1

23 1 1 2 1 3 1 4

24 1 2 1 3 4 2 5

25 1 2 1 3 1 3 226 1 1 1 3 2 2 4

27 1 2 1 2 3 2 2

28 1 2 1 2 1 3 4

29 2 1 2 1 3 4 5

30 2 1 3 2 4 1 5

31 3 1 3 2 2 1 4

32 1 1 2 2 2 1 4

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83 1 2 1 3 1 3 4

84 1 2 2 1 1 1 4

85 1 1 2 1 3 1 4

86 1 2 1 3 4 2 5

87 1 1 5 2 3 4 2

88 3 1 1 4 3 1 5

89 2 1 3 2 1 1 390 3 1 1 1 1 1 1

91 7 1 3 2 2 3 4

92 4 1 4 1 1 1 4

93 1 1 3 3 2 4 5

94 2 1 3 1 3 2 5

95 2 1 3 2 3 2 5

96 2 1 3 2 4 3 5

97 1 2 1 2 3 2 5

98 1 1 5 2 3 4 5

99

100 382 418 342 356 358 378 216

16.89518 18.48739 15.12605 15.74525 15.8337 16.71827 9.55321 42 5 210 1 30 5

2   28 4 112 2 30 4

3 16 3 48 3 20 3

4 4 2 8 4 8 2

5 4 1 4 5 10 1

Creation of estate 382 Withdrawal benefits

1 56 5 280 1 32

2 30 4 120 2 16

3 2 3 6 3 344 2 2 4 4 14

5 8 1 8 5 4

Life coverage 418 Maturity benefits

1 30 5 150 1 38

2 16 4 64 2 26

3 34 3 102 3 18

4 8 2 16 4 14

5 10 1 10 5 2

Mode of paying premium 342 Saving component

1 8

2 10

3 12

4 32

5 36

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2 1 1 2 3 2

1 2 1 1 4 1

3 2 1 1 4 1

3 2 1 1 4 1

3 2 2 1 4 1

4 1 1 1 3 1

5 1 2 4 3 51 1 1 2 3 5

3 1 2 3 1 5

1 1 1 1 3 1

1 1 1 3 4 3

1 1 1 1 5 3

3 5 1 2 2 4

5 1 1 1 1 1

3 2 2 2 4 1

3 1 1 1 4 2

5 1 2 3 4 3

1 1 3 2 4 3

5 1 13 3 3 25 1 5 5 1 1

1 1 1 1 5 2

1 1 1 2 2 2

1 1 2 3 5 2

5 5 5 5 1 1

4 1 2 2 5 3

1 3 2 1 4 1

1 2 2 2 5 2

3 1 1 1 4 1

2 4 3 1 3 3

4 1 1 1 5 2

1 1 1 1 5 13 2 5 5 5 4

5 4 3 4 3 5

3 1 3 2 5 1

3 2 3 1 4 5

1 1 1 1 1 1

3 2 2 2 4 1

5 4 2 3 2 1

1 1 1 1 2 1

2 1 3 2 5 1

3 2 2 1 4 1

4 1 1 1 3 1

4 2 2 1 5 33 2 2 2 3 1

1 1 1 2 1 2

4 3 2 2 5 1

5 1 2 2 4 3

3 2 1 2 4 2

1 5 1 3 2 1

2 1 1 2 3 2

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1 2 1 1 4 1

3 2 1 1 4 1

3 2 1 1 4 1

3 2 2 1 4 1

4 1 1 1 3 1

5 1 2 4 3 5

1   1 1 2 3 5

3 1 2 3 1 5

1 1 1 1 3 1

1 1 1 3 4 3

1 1 1 1 5 3

3 5 1 2 2 4

5 1 1 1 1 1

3 2 2 2 4 1

3 1 1 1 4 2

5 1 2 3 4 3

1 1 3 2 4 3

307 414 400 394 248 386 2149

14.28571 19.2647718.61331 18.3341111.54025 17.96184100

1 32 5 160 1 42 5 210

2 6 4 24 2 32 4 128

3 30 3 90 3 14 3 42

4 12 2 24 4 4 2 8

5 9 1 9 5 6 1 6

307 394

1 56 5 280 1 12 5 60

2 26 4 104 2 10 4 40

3 4 3 12 3 20 3 604 6 2 12 4 32 2 64

5 6 1 6 5 24 1 24

414 248

1 46 5 230 1 48 5 240

2 32 4 128 2 20 4 80

3 12 3 36 3 16 3 48

4 0 2 0 4 4 2 8

5 6 1 6 5 10 1 10

400 386

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person want to investAbove1Lakh

1Lakh-2Lakhs

2 Lakhs-3Lakhs

3 Lakhs-5Lakhs Above 5 Lakhs

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

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1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

11

1

1

1

1

1

1

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1

1

1

1

1

1

11

1

1

1

1

1

1

1

1

1

1

1

20 22 16 28 14 100

20 22 16 28 14

Equityfund

Debtfund Cash fundBalance fund

1 3 4 2

4 3 2 13 2 4 1

3 4 2 1

4 3 1 2

4 3 1 2

4 3 2 1

1 4 3 2

4 3 2 1

1 4 3 2

4 2 3 1

4 3 1 2

4 1 2 3

4 2 3 11 3 4 2

4 3 2 1

1 2 3 4

2 3 4 1

3 2 1 4

2 3 1 4

1 2 3 4

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1 4 3 2

4 3 2 1

4 3 2 1

1 2 3 4

1 2 4 3

4 3 2 1

1 2 3 41 4 3 2

4 2 1 3

4 3 2 1

2 1 3 4

2 1 4 3

3 2 1 4

4 3 2 1

4 3 2 1

4 3 2 1

1 3 2 4

2 3 4 1

4 3 2 12 1 4 3

1 4 3 2

4 3 1 2

1 3 4 2

1 2 3 4

2 3 4 1

4 3 2 1

3 4 1 2

1 3 2 4

1 3 4 2

4 3 2 1

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4 3 1 2

4 3 1 2

4 3 2 1

1 4 3 2

4 3 2 1

1 4 3 2

4 2 3 1

4 3 1 2

4 1 2 3

4 2 3 1

1 3 4 24 3 2 1

1 2 3 4

2 3 4 1

3 2 1 4

2 3 1 4

1 2 3 4

1 4 3 2

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4 3 2 1

4 3 2 1

1 2 3 4

1 2 4 3

4 3 2 1

1 2 3 4

1 4 3 24 2 1 3

4 3 2 1

2 1 3 4

2 1 4 3

3 2 1 4

4 3 2 1

4 3 2 1

4 3 2 1

1 3 2 4

2 3 4 1

4 3 2 1

2 1 4 31 4 3 2

4 3 1 2

1 3 4 2

1 2   3   4

2 3 4 1

4 3 2 1

3 4 1 2

1 3 2 4

232 222 246 280

9

80

23.6734722.65306 25.10204 28.57143

100

1 32 4 128 1 18 4 72

2 14 3 42 2 34 3 102

3 10 2 20 3 26 2 52

4 42 1 42 4 20 1 20

232 246

1 8 4 32 1 40 4 1602 24 3 72 2 26 3 78

3 52 2 104 3 10 2 20

4 14 1 14 4 22 1 22

222 280

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