Ukrainian marketfor Translation and Localization

Photo: typical Kiev Facebook Group

First Date

Фото: blog.gift

s.com

Transparency level

Odessa Idea of Competition: ≈20 retail agencies over 200 m.

It’s all just starting!

As % of GDP, based on Common Sense Advisory 2012 estimate for global translation market ($33,5 bn)

$82 m Ukrainian translation

market volume in 2012

600 companies2 employees$24k per year per employee

Market shares imagined, $ m

LSP leaders;

11

LSP long tail; 28.8

Free-lancers;

13

In-house; 29

Reve

nue,

k$

Yus Augmentive

Yepanoff

Promova

Technolex Translation Studio

Profpereklad

Donetsk RTA

TRIS

Intext

ELEKS Localization

250

280

400

750

900

1070

2811

2000 - 3000

2000 - 4000

Lingo

Azbuka

Gulfstream

?

Glebov100mov

YepanoffTask Force

AprilLinguistic CenterYus Augmentive

PromovaAspect-Ukraine

Technolex Translation StudioToday.Kharkov

ProfperekladTranslatel

A.B.C. translation unitDonetsk RTA

InTextELEKS Localization

TRIS

0 20 40 60 80 100 120 140 160 180

4567891213

182020

25252829

41133

170

Empl

oyee

s

$24-37 kaverage revenue per employee per year

in Moscow LSPs make 2x, in Europe – 3x that

Key interpretation equipment providers in Kyiv

• Liter• Ukrtelecom• Lingo• Synchroservice

Azbuka

Exleng

Азурит

Авента

Традос

bonamente

Интерсе

рвисДэи

рQTA

LingM

ax

Гольф

стрим

Sprin

gСолт

ЭталонИдеал

Фанто

м-Люкс

InfolineРун

а

Полиглот

Галерея М

ов

Verbum

Фаворит

Мар

ат

Дипломат

Полиглот0

10

20

30

40

50

60

70

80

90

60

38

70

35

6055

40

43

25

75

83

60

40

45

Local market ratesUAH

$0,017 per word – average

agency rates

* 53 UAH 160 RUR per page

FREELANCER25 UAH per Page$0,007 per Word

AGENCY28 UAH per page$0,01 per Word

An Honest Day’s Wages

Ok. Let’s do something else then!

• TRIS – Simultaneous interpreting school• Task Force – Transport, Corporate Tourism• Dialog-Kiev – Events, Tourism• A.B.C. – Teaching, Training• Gulfstream – Travel, Marriage Agency,

Education, Real Estate Agency, Language Training, Legal, Design, NASA news… and the list goes on.

MLV-oriented business

$0,04Minimal rates per word

Higher than the maximum local market rate

What’s your next move?

19981999

20002001

20022003

20042005

20062007

20082009

20102011

20122013

0

50000

100000

150000

200000

250000

19522

85612

85312

17947

99962 100796

Ukrainian EXPORTs and IMPORTs over 15 years, $ mln

Source: Ukraine National Bank

Key Sectors for the Future

EnergyLocalization & games

Banks & Financial Life Sciences

Your Industry expertise

Marketing• References• Branding

Terminology• Termbases• Localization Kits

People

• Sales• Project

managers• SMEs

Become a recognized market leader

• Experience & Expertise• Marketing & PR• Knowledgebase, Content• Rankings & Ratings

Thank You

konstantin@translationrating.ru