uk sector padelorgprints.org/22345/37/padel-2013-uk-market.pdf · 2013-03-04 · the organic...
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The
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The organic sector in the UK recent trends &
Results of a survey of market data collection in Europe
Susanne Padel, ORC
Data network for better European organic market information
The
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• ORC is partner and WP leader in the Organic Market Data Project
• Jointly with the UK partner Soil Association we carry out a study on market data collection in the UK
• The UK is one of three countries in Europe that has experienced problems in the development of the sector and especially the market since 2008
The
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UK Market Report
• Kantar Worldpanel data
• Author’s survey of multiple retailers
• Survey of independent retailers/box schemes/multiples
•Total sales declarations
• DEFRA statistics
•The 2013 market report is expected on 19th March 2013
The
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Data type Current status Who
Production area/number data
Published July for previous yearAiming for earlier publication
DEFRA (Ministry) based on data from control bodies
Volume and value ofproduction
Not published for UKAnnual publications in Scotland & Wales
DEFRA based on estimates SRUC and OCW
Retail values Annual publication
Regular Trade briefings
Soil AssociationKANTAR world panel Other
Import/export data No recent information
Farm gate prices Quarterly estimatesSome collection in Scotland & Wales
Soil AssociationOrganic Producer groupsSRUC and OCW
Consumer prices Ad hoc surveys Research projects
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1000
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5000
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95 96 97 98 99 '00 '01 '02 '03 '04 '05 '06 '07 8 9 10 11
UK Organic land area, producers and retail sales value trends
Land area (thousand ha) Retail value (£ million) No of holdings
The
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‐ kha fully organic ...
0
100
200
300
400
500
600
700
800
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
England Wales Scotland N Ireland
The
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50
100
150
200
250
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
England Wales N Ireland Scotland
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0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Cereals Other cropsFruit & nuts Vegetables (including potatoes)Herbaceous & ornamentals Temporary pasturePermanent pasture WoodlandNon cropping
The
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[decline of 3.7% from 2010 to 2011
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500.0
1,000.0
1,500.0
2,000.0
2,500.0
2007 2008 2009 2010 2011
Other independent [-4.9 %]
Catering [+2.4%]
Farmers markets [-1%]
Farm shops [-3.5%]
Box schemes/mail order [+7.2%]
Multiples [-5%]
Source: Soil Association Market Reports
The
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[% value] and change
Dairy29%
Fruit & veg23%Baby food
13%
Beverages7%
Fresh meat5%
fresh poultry2%
Bread1%
Other20%
Source: Soil Association 2012 Market Report
Sector 2010 to 2011
Dairy -8.9%
Fruit & vegetables -5.1%
Baby food +6.6%
Confectionary -8.3%
Eggs -9.4%
The
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• Lack of confidence among some producers when support scheme period come to an end
• Lack of policy commitment and market uncertainty continues
• Some sectors (mail order, some supermarkets) are doing better than others
Mail order and box schemes
Some supermarket that actively invest in the sector
• Is the committed organic shopper seeking alternative outlets?
•
Data network for better European organic market information
Inventory of organic market data collectors (WP2)
Introduction To understand the availability of data on the organic market an online survey of data collectors was developed.
112 organisations within the EU, EFTA, the rest of Europe and the Mediterranean responded.
Not Surveyed
No response
1-2 responses
3-4 responses
5 or more Responses
ResultsData types most commonly collected:Production data (area and volume more than value) Followed by price and retail sales data Export data are more common in non‐European countries.Products: meat, dairy, fruit and vegetables.
Common data collectionmethods: SurveysCensuses are often used to collect production volume dataPanels for retail sales value/consumer price data Catering sales data are collected by surveys
Data analysis: compilation or basic analysis (such as averages, and ranges).
Results and Conclusions The responses about data publication suggest low publication rates.
The market data collection and publication effort remains varied across Europe.
Without good quality, accurate and timely information it is difficult for stakeholders to make decisions.
We need to better understand why this is the case