uk recruiter presentation 9.57am
TRANSCRIPT
Video killed the CV star
Screenshot of review page?
How video technology ^ adds value in the recruitment sector...Kirstie Kelly Batt
Technology, Recruitment, Branding....
Why I’m
convince
d
Social and Mobile
What you’ll get...
ContextA balanced viewWhy the need for changeA solution which adds real value
The facts
There are an average of 23 applications for every job, which leads to a figure of 100,464,000 job applications in the UK every year.
So what?
Recruitment technology – a crowded space
Candidate experience really matters...
A study last year of over 800,000 individuals who had applied for jobs within the past year provided six solid reasons why candidate experience matters:
• 44% said they had a worse opinion of a company that didn’t respond after they applied
for a position • 32% said were less likely to buy products or service from a company that didn’t
respond to their job application • 21% said they’ve experienced a recruiter who wasn’t enthusiastic about the company
as an employer of choice • 17% said they didn’t believe the recruiter was knowledgeable • 15% said they didn’t think the recruiter was professional • 15% said they had a lower opinion of the employer after being contacted for an
interview In addition, a recent survey showed that 52% of applicants didn't feel as though they’re
treated as individuals during the recruitment process.
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One third of those surveyed said they received no response at all to an application
30% received a standard template email without any specific details
Only 16% received phone calls from the recruiter/hiring manager providing little or general feedback
17% received phone calls from the recruiter/hiring manager, providing specific feedback and answering any questions
What will change...
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• The dynamic, competitive and efficient multi-channel experience that is becoming an expectation within retail and consumer services will arrive at the door of HR services.
• Time invested, from the candidates’ perspective, will become the currency that will fuel their expectations. Their key expectation/requirement will be timely, accurate and transparent communication.
• A personalised experience, and all that entails, will become the norm.
• The monitoring and influencing of brand sentiment (corporate and personal) will become an essential.
The connected world – an opportunity & a challenge
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“ Half of Centrica’s
candidates are already
British Gas customers. It
certainly focussed the mind
in terms of how you
communicate”
Matt Berry, Centrica
“Candidates are
demanding more and
more every day. It’s
incredibly similar to e-
commerce.”
Matt Burney, Resourcing
and Community Manager
at G4S
Your mannerisms in the selection
process
Your technology becomes an image of a business…
Schizophrenic
Turn the recruitment process on its head...
ENGAGEMENT Vs SELECTION
Video in recruitment – where it sits and where it fits...
Online video consumption continues to show huge growth – the US get it. According to Nielsen, there were...
11 billion video streams watched by 139 million unique users
last month in the U.S. alone, which represents growth of 24.8% and 11.3% respectively
compared with September 2008.
90% of information transmitted to the brain is visual... Visuals are processed 60,000 times faster than text...
What’s changing?
Increased bandwidth: 75% of UK homes have broadband access, expected to continuing growing. The average download speed is 9Mbps.
Where video fits
Video job description
http://www.youtube.com/watch?v=sVw86trTpVc
Employer brand video
LaunchPad is completely configurable.. Because employer branding is critical
On-boarding video
http://www.youtube.com/watch?v=tzb8LGSN7O4
Two way video interview/ meeting (i.e. Skype)
Skype alternatives
Captured Video interviewing
Set the Questions
Invite Candidates
Review Responses
Collaborate
How video interviewing works
Why it makes sense....
A superior candidate experienceVideo interviewing is an opportunity to engage your candidates.
Reason #1
We survey every candidate. Here’s what they say:
83% had a positive experience of video interviewing
95% thought the instructions were clear and knew what they had to do
45% of candidates said that the best thing about video interviewing was that they could do it at home, in their own time
Completely match your employer brand to engage your candidates
You’ve spent time creating your employer brand – Your technology should be able to reflect it.
Reason #2
Change the look, feel, tone to suit
Perfectly fits your existing recruitment process… because it is completely configurable
Reason #3
Helps you make Better Hiring Decisions… because hiring decisions usually involve multiple people
Reason #4
Presents candidates to your clients in a compelling way… intelligent candidate marketing
Reason #5
What’s the impact of NOT embracing video technology, social and mobile...
How recorded video technology adds value in the recruitment sector...Kirstie Kelly Batt: 07787 130512